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あらすじ・解説
In episode 4 of The Marketing Update Podcast, David and Emma confabulate over Instagram’s new community feature, Nike & Skims new collab, and then dissect the brands they think are killing their marketing right now (hint: it’s not Tesla). They take a look into Hoka, Duolingo, Patagonia and Hubspot to figure out exactly how they are doing it. You’ll leave this episode refreshed with ideas you can take to work and apply because they've done all the hard work for you.
Useful links:
Hidden genius of Patagonia's Marketing
The Success of Patagonia’s Marketing Strategy
How a vest turned Patagonia into a multi-billion dollar brand
HOKA Marketing Strategy: From Mountain Trails to Dominating The Performance Footwear Category
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