Kick off the new year with a fresh perspective on your business strategy! In this episode, Ben Owden chats with Dr. Peter Fader, Wharton professor and co-founder of a predictive analytics firm acquired by Nike. Peter is also the author of Customer Centricity and The Customer Centricity Playbook, and he’s on a mission to debunk the myth that “all customers are created equal.”

Discover why focusing on your best customers—and even paying more to acquire them—can drive sustainable growth, while treating every customer the same can derail your bottom line. Peter explains the power of customer lifetime value (CLV), sheds light on how to measure it without drowning in data, and shows how a “quality over quantity” approach to customer acquisition can transform your organization. Whether you’re planning this year’s strategic initiatives or seeking a deeper understanding of customer behavior, this insightful conversation will help you see why the right customers—not all customers—deserve your full attention.

Get in Intouch with Peter Fader

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Ben Owden in a conversation with Dr. Simone Ahuja, best-selling author, keynote speaker, and CEO of Blood Orange, a global innovation strategy firm. Simone talks about Jugaad innovation, a frugal and flexible approach to problem-solving under constraints. She shares how embracing scarcity can actually fuel creativity and drive meaningful innovation from within organizations. Learn about intrapreneurship and practical strategies to overcome organizational resistance, align teams with a Massive Transformative Purpose (MTP), and unlock your team's creative potential. If you're ready to turn limited resources into significant breakthroughs, this episode is a must-listen!

Get in touch with Dr. Simone
Follow Dr. Simone on LinkedIn

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Ben Owden engages in a conversation with Stacy Spikes, the visionary co-founder of MoviePass and author of "Black Founder: The Hidden Power of Being an Outsider." Stacy's journey is a masterclass in turning failures into stepping stones and embracing the unique advantages of being an outsider.

From working alongside entertainment icons like Stevie Wonder, Spike Lee, and Eddie Murphy to reinventing himself from a junior executive to a tech CEO, Stacy shares how he defied expectations and disrupted the status quo. He opens up about pivotal moments—like when a personal setback forced him to "burn his Plan B" and fully commit to his dreams.

Discover how Stacy harnessed courage, ownership, and boldness to navigate the highs and lows of entrepreneurship. He delves into the founding of MoviePass, its meteoric rise and public collapse, and why he decided to reclaim and relaunch the company despite the challenges.

If you've ever felt like an outsider or faced obstacles that seemed insurmountable, this episode is packed with actionable insights and inspiring stories. Learn how to own your failures, embrace your unique perspective, and turn isolation into innovation.


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Stacy Spike's Website
Stacy Spike's Time Magazine Feature

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