S3 Ep4 Episode Shownotes:

“We need to feed people, and if we're going to do that, we need to do it responsibly.” —Dayna Ghirardelli

Measure J, a controversial ballot initiative in Sonoma County, aims to restrict the size of local farms and animal operations. If passed, it could devastate the county's thriving agricultural community, putting family-owned businesses and thousands of jobs at risk. The measure's true goal is to eliminate animal agriculture entirely by 2040, even though farmers are already committed to sustainable and ethical practices.

Dayna Ghirardelli, the Executive Director of the Sonoma County Farm Bureau, has dedicated her career to protecting the region's diverse agricultural landscape. With over a decade of experience in the industry, she is a passionate advocate for family farms and the vital role they play in the local economy and community. Dayna firmly opposes Measure J, recognizing the catastrophic impact it would have on Sonoma County's cherished way of life.

This in-depth conversation uncovers the alarming truth behind Measure J, shedding light on the measure's true intentions and the devastating consequences it poses for Sonoma County's farmers, businesses, and residents. Tune in!

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Episode Highlights:

01:47 Mission: Protect Agriculture

07:20 End Factory Farming

14:48 It's Not Just the Animals

20:04 Protect Local Sources

25:00 Farming is a Community

32:04 Our Job is Not Done

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