Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!

Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber Nathan who has spent much of the last twenty years interviewing thousands of donors worldwide. This conversation is packed full of insights that will transform your fundraising strategy.

Here’s what you’ll learn:

• The real emotional drivers that move the most valuable donors to give.
• Why donors stop supporting charities – and what you can do to prevent it.
• The most common fundraising mistakes that could be costing you money.
• What donors really think of rebranding.
• Practical strategies to deepen donor relationships and grow a sustainable IG programme.

If you want to understand what’s driving giving, how you can strengthen donor connections, boost retention, and make every penny of your budget count, this podcast is for you!

If you’re looking for deeper insights into what’s working (and what’s not) in regular giving, Giles Pegram and I are back with Part Two of our deep dive into all things RG on this new episode of Two Ps on a Pod.

Here’s what we’re covering today:

Stewardship & Upgrades – How and when to upgrade regular givers, and by how much.
Mid-Value Giving & Membership Programmes – The pros, cons, and how to build RG portfolios effectively.
1% Attrition Challenge – Can we realistically achieve this? What about face-to-face recruitment?
Mystery Giving & Cancellation Processes – We’ve uncovered some surprising truths!

Just like in Part One, we’re also sharing tactical ideas to improve recruitment and retention strategies.

And don’t miss our giveaway!

We’re offering two incredible books:

Ken Burnett’s Relationship Fundraising - the brand new updated third edition.
Lisa Sargent’s Thankology

To win, simply drop a question or debate topic in the comments below. Whether it’s on LinkedIn or YouTube, if we use your suggestion, one of these books will be winging its way to you as soon as next week.

🎙️ In Today's Episode: A Deep Dive into Regular Giving

Join us as we explore the fascinating subject of Regular Giving (RG) – from its origins in religious tithing to products like child sponsorship and RoomSponsor. Discover how RG has become a cornerstone for driving sustained, long-term impact.

We tackle pressing challenges, such as the overuse of low-value asks and the pitfalls of traditional "urgent" messaging, which can dilute donor engagement. Plus, we delve into the dynamics of donor behaviour, including how portfolios are capped and managed.

From recruitment strategies to donor stewardship, we discuss how to foster trust and a strong sense of belonging among supporters. Explore various recruitment channels, including TV, telephone, and digital, and learn why credibility and alignment in messaging are critical for success.

Finally, we highlight the importance of testing and adaptability in crafting campaigns that resonate.

🎁 Special Bonus: Share this podcast on LinkedIn, and you’ll get a chance to win a free copy of Lisa Sargent's brilliant new book, Thankology!

Don’t miss this insightful episode packed with strategies to elevate your Regular Giving campaigns.

#Fundraising #RegularGiving #DonorEngagement #NonprofitInnovation