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Marketing Self-Assessment | Women Conquer Business

Content Consistency Framework and Schedule

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Top 8 Shows for Women Conquer Business in 2022

0:00 Music and Intro

0:57 The Women Conquer Business Mission

2:19 Top 8 Best and Most Popular Shows of 2022

8:54 Quips and Quotes

20:28 Our funniest moments from 2022

28:39 Looking ahead to 2023

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Podcast Production

• Podcast hosting: Captivate* (affiliate link)
• Livestream: StreamYard* (Shelley's referral link)
• Music: Uppbeat.io

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Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

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Engineered by AGK Media Studio

• Connect with Shelley Carney
• Shelley's Livestream consultancy AGK Media Studio
• Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast

On this episode of Women Conquer Business, we dive into the world of AppSumo and its various tools and features for businesses.

A new AI writing tool, ChatGPT, is discussed along with concerns about plagiarism and the loss of personal writing style. The host also shares her personal experience with AppSumo, finding useful courses and tools such as MissingLettr and Social Bee. She also discusses Luna, a cold outreach sales program, and the benefits of owning a platform like Bonsai.

We cover the vetting process for AppSumo Select products and general recommendations for using discounted software and tools for supporting tasks rather than mission-critical ones.

Have you listened to our bonus episode? 2022 Word of the Year with Jen McFarland and Liz Zirk

Related post: How to Stop Blowing Your Budget Every Month (software costs add up — only buy what you need to support your goals)

Related episode: Shiny Object Syndrome: How to Stay Focused on Top Business Priorities (AppSumo can become a distraction if you let it)

Topics include:

• What is AppSumo?
• How AppSumo saves you money
• What to look for
• What NOT to buy
• 60-day money-back guarantee (Facebook Group we mention for research)
• Our favorite apps

I've used this $3 course as a list-building tool for the last year. As of May 2023, I've sold over 800 checklists, many of whom are on my email list.

I'm updating it to a full course, at which time the price will go up.

Depending on your industry, you might be able to sell templates, courses, or apps on AppSumo to bring attention to your brand.

Ultimate Podcast Planning Checklist

We offered this course on AppSumo and sold over 800 copies.

• [00:01:02] Saving on Marketing Costs with AppSumo
• [00:05:20] AI writing tool ChatGPT generates content
• [00:09:47] Ensure Effective Marketing with this Self-Assessment Checklist
• [00:12:31] Maximizing Marketing Budget with AppSumo Lifetime Deals
• [00:14:48] AppSumo: A Guide to Finding Reliable Software
• [00:22:45] Unlock AppSumo's Deals for Game-Changing Tools
• [00:24:55] Discover Affordable Website Tools and Courses Online
• [00:26:35] Maximize Efficiency with Ready-Made Templates
• [00:27:45] Ken Moo Lifetime Deals: Your Ultimate AppSumo Guide
• [00:32:01] Entrepreneurs, save time and money with AppSumo

Breaking Marketing News

Have the robots taken over?

Nope.

That doesn't mean you shouldn't hop on the ChatGPT craze. This conversational AI writing tool can help you escape the blank page. However, it won't make you an A+ student or an amazing expert — it still needs a human hand to provide helpful content for your customers.

I'll let ChatGPT explain itself:

ChatGPT is designed to...

Bringing back a listener favorite from 2018-2020: Word of the Year with Jen McFarland and Liz Zirk! Enjoy this Christmas Week Bonus Episode with my dear friend, Liz. ~ Jen

Sources: Word of the Year

• Metaverse, Oxford English Dictionary (second place)
• Gaslighting, Meriam Webster

Jen's appearances on Liz's podcast, Word of the Week:

• Unfeigned
• Sanguine

Writing persuasive copy is one of the most important skills you can have in business. It allows you to influence people and get them to take action.

However, it can be difficult to master, especially when you get all the feels and run to take a hot shower afterward to wash off the ICK!

This week's Livestream podcast episode is ALL ABOUT the best ways to write persuasive copy WITHOUT feeling icky. We'll help you write more persuasive copy to create incredibly powerful email marketing and social media posts.

Related Episode: Storytelling with Senta Scarborough

Marketing Self-Assessment | Women Conquer Business

Content Consistency Framework and Schedule

Banning TikTok?

(source: USA Today)

Nine States Already Ban TikTok

(source: Reuters) - partial ban on state devices

Our take: Social media is volatile. This is why it's essential to have spaces you own (e.g., a website, email marketing), rather than rely on social media.

Hello Audio. Your audience is on the go. We make sure your content is too.

Quickly turn your content into private podcasts available on regular players like Spotify, Apple Podcasts, and Google Podcasts.

Women Conquer Business' new community includes private audio courses hosted on Hello Audio. Here's what the private audio feed looks like on Spotify. I tested Soundwise and a handful of other private podcasting software platforms. Hands down, Hello Audio makes it incredibly easy for content creators and listeners.

If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music:

Have you ever seen a deal where for one low price, you can get dozens of courses, books, and master classes? That's called a product bundle. Product bundles can be great email list-building experiences.

This week, learn how you can collaborate with other industry experts or creators to put together and sell a product bundle. Shelley explores the benefits, costs, and results of her recent participation in the Infostack Content Creator Super Stack Black Friday campaign.

Content Consistency Framework and Schedule

• State of Marketing: Salesforce Research
• Looking ahead, marketers see improving skills in content marketing, campaign strategy, and data analytics as crucial to success in the next 2 years.
• Google has an updated algorithm that focuses on whether content is ‘helpful’ and ‘satisfying’ for web visitors. Is the content focused on people first? (Google’s definition of ‘people first’) — for our take on this, go to these episodes:
• Topic Clusters
• Skyscraper Pages

Supapass content business website builder for non-technical entrepreneurs.

Our Take: Supapass allows you to keep 100% of your money, making it a decent alternative to Patreon. However, its pricing is steep for the beginner/bootstrapping podcaster unless you're getting it on AppSumo.

If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

What will character, commitment, and discipline help you accomplish today?

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

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• Women Conquer Business

Want to make better products? Get your marketing message on point? Curiosity has the power to change everything — for the better. It drives invention, innovation, and discovery. It is the driving force behind progress.

Why? When your business has a curious attitude, they have the capability to stop chasing trends and start addressing its customers' deepest desires. In this episode, we'll discuss how you can incorporate curiosity into your business to develop better products and guide your marketing message.

Related Episode: Curiosity and Imperfect Action

Related blog post: 3 Ways to Make Curiosity a Priority

Marketing Self-Assessment | Women Conquer Business

Content Consistency Framework and Schedule

More headwinds for Elon Musk after his hostile Twitter takeover. It's not time to leave Twitter, but you need to continue to monitor it.

Source:

• EU warns Musk that Twitter faces ban over content moderation (Reuters)

StreamYard adds webinar functionality.

Our Take: StreamYard is awesome and stable. If you're doing webinars, consider using StreamYard (its introductory pricing is great).

If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

If I lived today as if it were my last, what would I do?

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

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• Women Conquer Business marketing...

Learn why gratitude is a yearlong celebration of others, why you need more gratitude in your life, and how to incorporate gratitude into your marketing without feeling icky.

• Gratitude: a yearlong celebration
• Gratitude improves your attitude
• How to get started with gratitude in your marketing
• Why gratefulness makes us all better

Related Episode: The Power of Gratitude.

Related blog post: Why Gratitude is Incredibly Important.

Marketing Self-Assessment | Women Conquer Business

The Content Creators Super Stack - Infostack.io

Several Meta employees and contractors were disciplined or fired for using an internal tool called "Oops" for unauthorized access to user accounts.

Meta's breach of customer trust comes on the heels of Twitter's chaos since Elon Musk's takeover.

Social platforms are fluid at the moment. Now more than ever, it's important to claim and maintain a space you OWN rather than rely solely on volatile social accounts.

Source:

• Meta Disciplined or fired employees for taking over user accounts (CNBC)

Volley is a video messaging app that makes it easy to have a meaningful conversation on your own time. For coaching, communities, teams, and more.

If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with