In today’s fast-paced digital world, video marketing is more essential than ever, capturing attention and building connections in ways other content simply can’t. But where do you start if video feels overwhelming? Thanks to AI, creating engaging, high-quality videos has never been easier. From automating editing to generating scripts, AI tools simplify the process, allowing businesses to find their "video sweet spot"—the perfect balance of content, length, and style to maximize impact. In this episode with Lou Bortone, also known as the “Video Godfather,” we’ll explore how AI can streamline video creation, the easiest ways to get started, and the best tools to help you leverage video marketing effectively and we’ll make it all easy to understand!

You can contact Lou at: https://LouBortone.com

Also check out his video course in discovering the top video AI Tools here: https://loubortone.com/upsell-1274-5469?am_id=deborah4756 and on https://HalftimeSuccess.com

Make sure you’re getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter

CHAPTERS:
00:00 - Video Marketing Essentials
01:59 - Introduction to Video Marketing
03:01 - Lou Bortone: Video Marketing Expert
07:21 - Importance of Video Marketing Today
09:34 - Getting Started with Video Marketing
13:06 - Choosing the Right Video Format
16:19 - Utilizing AI in Video Marketing
19:59 - Overcoming Self-Criticism in Video Creation
24:24 - Simple Video Editing Tools for Beginners
27:06 - AI Tools for Video Creation
30:50 - Exploring Notebook.ai for Video Projects
37:30 - ChatGPT: A Tool for Video Creators
40:48 - Contacting Lou Bortone
42:35 - Key Takeaways from the Video
43:38 - Video Marketing Sign Off

Valuable Takeaway: AI's Role in Video Production Deborah and Lou discussed the impact of AI on video production. They emphasized the importance of authenticity and the potential for AI to enhance video production, rather than replace it. Deborah shared her experience with AI, highlighting the need to understand its capabilities and not be afraid to use it. They also discussed the importance of finding one's video "sweet spot" and the challenge of self-criticism in video production. Lou expressed concerns about the use of AI avatars, suggesting that while they may have a place, they should not replace the authenticity of a real person on camera.

The phrase “purpose driven” has become popular in the past years but how does it apply to our lives and businesses with “purpose driven profits?” And what part does innovation play in this process, especially for creators? Today, we speak with Roy Dekel an American-Israeli investor and serial entrepreneur who has co-founded, scaled, and exited multiple successful ventures. He’s also a dedicated philanthropist and contributor to publications such as Entrepreneur and Inc Magazine. Get the full article here: https://goalsforyourlife.com/purpose-driven-profits

Find out more about Roy at: https://RoyDekel.com or on X or LinkedIn

Make sure you’re getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter

Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com

Fun AI takeaway: AI Evolution and Business Development Deborah and Roy discussed the rapid evolution and revolution of artificial intelligence (AI) and its impact on business development. They agreed that AI is a powerful tool that can be used to enhance knowledge bases and improve sales development, but it must be used wisely with proper prompts. They also discussed the influence of political policies on AI and the need for regulation to prevent adverse effects. Deborah emphasized the importance of common sense and not following trends blindly. They also touched on economic trends such as inflation and interest rates, with Roy advising entrepreneurs to focus on their passions and manage their businesses effectively, rather than trying to time the market.

#impactinvesting #monetizeyourpurpose #smallbusinessnewsandtrends #venturecapitalinsights #corporatepurpose

CHAPTERS:
00:00 - Introduction
01:42 - Roy Dekel’s Background
06:10 - Learning from Failure
08:35 - Venture Capital Landscape
12:58 - Industry Experience Duration
16:18 - Essential Digital Tools
17:23 - Changing Speed of Innovation
21:15 - AI and Critical Thinking
23:21 - AI’s Influence on Political Policies
27:54 - Economic Trends: Inflation and Interest Rates
33:14 - Starting a Diet: Timing Tips
34:40 - Importance of Discipline
35:54 - Keys to Successful Acquisition
40:40 - Strategies for Organic Growth
44:54 - Final Advice
47:25 - Contacting Roy Dekel
49:10 - Outro

It’s the classic tale of the tortoise and the hare—should you chase quick wins or commit to steady, long-term growth? In a world where viral trends and overnight successes seem to dominate in this age of “tik-tok stars”, trusting the process of patience and perseverance can feel challenging. Today, Greg and I explore this topic, sharing key mindset strategies to help prioritize both business and life, especially for those at mid-career or the halftime of life, with a focus on the bigger picture. Full article here: https://goalsforyourlife.com/steady-growth/

Make sure you’re getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter

Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com

CHAPTERS:
00:00 - Intro
01:33 - Deb's Approach to Challenges
04:00 - Fast Wins vs Slow Growth Strategies
07:39 - Trusting the Process in Business
09:05 - Staying Engaged in the Game
18:03 - Real Business Examples for Success
21:09 - Oracle's Business Insights
23:13 - The Importance of Patience and Persistence
28:50 - Actionable Steps to Take
29:10 - Final Thoughts and Reflections
33:38 - Thank You for Joining Us

Summary: Balancing Quick Wins and Long-Term Growth Deborah and Greg discuss the balance between pursuing quick wins and steady long-term growth in business and life. They emphasize the importance of developing a consistent process, being diligent, and trusting the process rather than chasing overnight success. They use examples from sports and business to illustrate how steady progress often leads to more sustainable success than trying to score big wins all the time. The conversation highlights the value of experience and skills gained over time, especially for those in mid-career or at the "halftime" of life. They advise listeners to develop a plan for reasonable growth, stick to it, and not get distracted by the allure of instant success stories often seen on social media.

Artificial Intelligence (or AI) is rapidly transforming the way we work, communicate, and make decisions—but for many, it still feels like an overwhelming or complex concept. In this episode, we’re breaking down the basics of AI for the novice, making it simple and approachable so you can understand the engine behind it, how it works and why it matters. Whether you’re a business owner, a creative, or just curious about the technology shaping our world, knowing these fundamentals will help you adapt, stay relevant, and make informed choices in an AI-driven future.

Even though AI is not merely an illusion, I’ll pull back the curtain on how AI works and some of the differences between machine and generative learning. Because AI is already being used to tackle complex challenges and improve efficiency in a variety of industries, I feel it’s very valuable to know the basics of how it works. Today, most of us think nothing of using calculators instead of an abacus or pencil and paper to calculate figures. The simple calculator has become a normal part of our routine. In the same way, many aspects of AI are already integrated in many parts of our daily lives. First, I’m going to talk about input, then distinguish between machine learning and generative learning. Full article here: https://goalsforyourlife.com/artificial-intelligence

Make sure you’re getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter

Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com

#ainews #digitalmarketing #aitools #contentcreation #aiproductivitytools

CHAPTERS:
00:00 - Intro
01:34 - Input Data
06:21 - Machine Learning Basics
08:51 - Generative Learning Techniques
10:47 - The Power of AI Applications
15:58 - Applying AI to Your Life
18:24 - Thank You for Joining Us

Our guest today, Kris Kelso, speaks on quieting the voice of self-doubt, something we all face in our lives. His book, “Overcoming the Imposter: Silence Your Inner Critic” came out in 2021 and we interviewed him here at that time. He has worked with hundreds of entrepreneurs and is the Dean of Entrepreneurship at the Professional Christian Coaching Institute as well as other organizations. We revisit the topic of self-doubt and imposter syndrome today as negative self-talk continues to haunt many, including entrepreneurs, business leaders and even company presidents.

Takeaways: -Self-doubt is more prevalent among high-achievers -Reframing failure as “learning” is a necessary process for success -Inner voices can’t be totally silenced, but they can be subdued. Find out more about Kris at https://kriskelso.com or https://overcomingtheimposter.com

Get full article at: https://goalsforyourlife.com/inner-critic

Make sure you’re getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter

Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com

#impostersyndrome #embracemidlife #midlifeempowerment #midlifepassion #overcomingadversity

CHAPTERS:
00:00 - Intro
01:50 - Kris Kelso Returns
02:41 - Understanding Imposter Syndrome
05:35 - Imposter Syndrome in High Achievers
11:24 - Imposter Syndrome Today
14:04 - Online Course Overview
19:55 - Courage to Start Your Journey
21:25 - Steps to Overcome Imposter Syndrome
25:17 - Learning from Mistakes
27:28 - Embracing "I Don't Know"
32:20 - Importance of Authenticity
33:38 - Future Plans for Kris
35:48 - Contacting Kris
37:40 - Outro

Welcome to today’s episode, where we’re talking about the power of small changes and how they can lead to big results. It’s easy to think that major transformations require drastic efforts, but in reality, it's the small, consistent habits that shape our health, productivity, and overall well-being. Our guest today, Stacy Fritz is passionate about her mission to elevate the health and well-being of individuals. In fact, that’s why she launched her patented product, the vidaBALL to help manage stress and anxiety through guided breathing techniques.

By making stress relief accessible and portable, we can take control of our mental and physical well-being anytime and anywhere. Small, intentional actions can compound into meaningful life changes. So let’s dive in to helping you feel healthier, more focused, and in control of your day! Get the full article here: https://goalsforyourlife.com/small-changes

Learn more about Stacy at: https://StacyFritz.com or https://thevidaball.com

Make sure you’re getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter

Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com

CHAPTERS:
00:00 - Introduction
02:05 - Stacy Fritz - Background
06:38 - The vidaBALL - How it Works
13:33 - Mid-Career and Beyond
15:31 - Taking Risks in Career
21:58 - Servicing Others in Business
24:09 - Healing Workplace Inflammation
28:25 - The vidaBALL and Posture Band Benefits
31:41 - Finding Hotspots Before They Ignite
34:30 - Personal Safety Checklist for Professionals
37:05 - Importance of Routine Habits for Success
42:18 - Remote Work and Office Space Adaptations
43:15 - The vidaBALL Insights
51:43 - How to Connect with Stacy
53:06 - Where to Find Stacy Online
55:35 - Thank You and Goodbye

Change is inevitable, yet many of us resist it, fearing uncertainty and discomfort. However, history and personal experience prove that embracing change is often the key to unlocking growth and new opportunities in our life. Whether in business, personal development, or career transitions, those who adapt to change often find themselves in a better position than before. In today’s discussion, I’ll explore why change is essential and how to navigate it effectively. Also, I give some examples, including my own and others of individuals and companies that have thrived because they embraced transformation. For full article & links see: https://goalsforyourlife.com/unlock-opportunity

Make sure you’re getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter

Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com

#transformationaljourney #navigatingdiscomfort #discomfortleadstogrowth #embracingchallenges #employeewellness

CHAPTERS:
00:00 - Introduction
01:32 - Change for Growth: Importance and Benefits
04:33 - Reframe Uncertainty: Opportunities Ahead
06:49 - Developing Adaptability for Success
08:41 - Learning and Evolving Through Change
10:45 - Strategic Steps: Small Actions, Big Impact
12:47 - Embracing Change: Path to Extraordinary Success
14:47 - Embracing Change: Key Strategies
15:59 - Leaning Into Change: Immediate Actions
16:55 - Thank You for Joining Us

Today, we dive into a topic that isn’t talked about enough—career grief. Losing a job, facing a setback, or transitioning out of a long-held career can feel like losing a part of yourself. The emotions—disappointment, uncertainty, even grief—are real and valid. This is especially relevant as many positions, are being downsized in both private and government agencies. But here’s the good news: setbacks don’t define you; they refine you. Today, we’ll explore how to navigate the emotional toll of career loss, rebuild confidence, and turn setbacks into comebacks with our guest Laverne McKinnon. If you’ve ever felt stuck, unsure of what’s next, or like you’ve lost a piece of your identity, this episode is for you.

You can reach Laverne at: https://www.lavernemckinnon.com or https://moonshotmentor.substack.com/

Make sure you’re getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter

Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com

Don’t let setbacks hold you back—watch now and take the first step towards confidence and clarity! #careerdevelopment #lostjobduetocovid #grief #lostjobinpandemic #mentalhealth

CHAPTERS:
00:00 - Intro
01:57 - Laverne McKinnon, Career Grief Expert
02:47 - Laverne’s Career Grief Story
07:00 - Attachment to Your Career
10:52 - Responses to Career Change
12:27 - Dealing with Career Grief and Setbacks
16:40 - Mourning Without Validation
20:13 - Communicating Your Feelings
22:24 - Grieving After a Decision
23:35 - Duration of Grieving Process
28:17 - Feelings of Loss in Career Transitions
32:00 - Communicating Grief Effectively
34:40 - Preparing for Career Setbacks
41:26 - Lasting Thoughts and Connecting with Laverne
44:56 - Contacting Deborah
45:40 - Thank You for Watching
48:27 - Supporting the Show