Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Jen Spencer CEO at SmartBug Media, HubSpot Partner of The Year. SmartBug Media is a globally award-winning intelligent inbound marketing agency that helps businesses grow revenue by generating leads, engaging accounts and building brand loyalty through inbound marketing, sales enablement, revenue operations, web development, digital strategy, marketing automation, and public relations.

We kick off by asking Jen to share her career journey and what has led her to where she is today.

• “I wanted to be in charge.”
• Volunteering time.
• Teacher.
• Public Relations and Digital Marketing.
• Tech start-up.
• Joined as VP of Sales.

We then ask Jen what drew her to sales and what makes a rockstar salesperson.

• Marketing ROI.
• Buying persona.
• Extension of marketing.

Next, we ask Jen what is she seeing out there with marketing budgets.

• Pressure.
• Not a lot of room for experimentation.
• Technology stacks.
• The promise that some technology makes.
• Doing more for less.
• Audiences are changing.
• Mapping the journey.

Then we ask Jen how they gain new clients at SmartBug Media.

• “We drink our own champagne.”
• Intelligent inbound marketing.
• “We wanna be our own best case study.”
• 5M to 500M
• Klaviyo Partner.
• HubSpot.
• Salesforce.

We ask Jen about being a leading woman in tech and what is her perspective on diversity.

• Girls in Tech.
• Volunteers.
• Woman led.
• Infinity Groups.
• Lady Bugs.
• Woman in Leadership.

Then we ask Jen how intentional they are in their process of hiring.

• How and where.
• Who you have now is who you are attracting.
• Removing barriers.
• Global team.

Lastly, we ask Jen what tools or productivity hacks can't she live without.

• Executive Assistant.
• Organised email system.
• Calendar with colour coding.