What does it really take to turn passion into a profitable business?

In this episode of Womenpreneur Asia, I speak with Sarah Mei Chiang, founder of Red Line Limited, a Hong Kong-based marketing agency that helps businesses craft meaningful, emotion-driven brand experiences.

In this collaborative episode, Sarah Mei and Krista pull back the curtain on what it truly takes to build a business—from understanding your customer journey to identifying your niche and validating your idea through real, actionable ideas.

This episode was conceived because Sarah Mei and Krista have observed how entrepreneurship is often romanticised resulting in new entrepreneurs suffering in private when they don’t know how to niche down and be creative about offering their products or solutions to their best customers.

Some entrepreneurs get emotionally attached to their passions but without generating revenue, no passion can sustain the entrepreneur.

Whether you're planning to leave your 9-to-5, just getting started, or refining your current business, this episode is packed with strategic tips and real-world insights that can help you move forward with clarity and confidence.

In this episode, you’ll learn:

• Why passion alone isn't enough to build a business
• How to validate your business idea with prospective clients
• How to figure out what business you’d like to start
• How NOT to fall in love with your product or services
• How to identify your niche in a crowded market
• Practical tips for 9-to-5 professionals thinking of transitioning into entrepreneurship

Sarah and Krista also share some powerful thinking exercises for anyone who’s just left their job—or thinking about it—to get clarity on their next step.

Tune in now and discover how to turn your passion into purpose—and your purpose into a business that makes money!

This episode is sponsored by Redbox Studio.

Want to get your own podcast started? Check out Krista's brand new ebook all about starting an interview-style podcast.

Get the full show notes at WomenpreneurAsia.com

In today's solo episode, I speak about the power of storytelling in personal branding.

If you’re a solopreneur looking to stand out, build trust and attract the right clients, this episode is packed with actionable insights!

I unpack why personal branding matters, how to craft a compelling story, and how to use it effectively in your marketing.

Plus, I share tips on overcoming imposter syndrome and putting yourself out there with confidence.

What You’ll Learn in This Episode:

✔️ Why personal branding is more than just a logo—it's about perception.

✔️ How to craft your personal brand story in four simple steps.

✔️ Where to use storytelling in your business to maximize impact.

✔️ Overcoming imposter syndrome and showing up authentically.

✔️ Practical exercises to help you develop and share your story.

Action Steps:

✅ Write down three words you want people to associate with your brand.

✅ Answer the four key questions to craft your brand story.

✅ Choose one platform to start sharing your story this week.

✅ Reframe a limiting belief you have about visibility and replace it with a positive statement.

If you've enjoyed this episode, please subscribe to the podcast.

This episode is sponsored by Redbox Studio.

For the full show notes, visit Womenpreneur Asia.

Have you ever held back from asking because you feared rejection?

I used to play by the rules, thinking that if something wasn’t meant for me, I shouldn’t even try. But then I discovered a game-changing truth—opportunities open up when you dare to ask.

In this episode, I share:

✅ How a simple “why not” mindset led me to unexpected opportunities

✅ The time I applied for a conference outside the stated age range—and got in

✅ How asking for help in Manila got me out of a tricky situation

✅ The life-changing lesson I learned from my mother’s passing

The worst that can happen? You get a no. But the best? A yes that changes everything.

🎧 Tune in and learn how to push past fear, embrace boldness, and start asking for what you want.

🚀 Want to take this further? I’m opening a small group coaching program for women who want to step into bigger opportunities. If you’re ready to break free from playing it safe, send an email to info@womenpreneurasia.com with the subject "Coaching" and I will keep you updated about my upcoming program.

This episode is sponsored by Redbox Studio.

For the full show notes, visit WomenpreneurAsia.com

Amy Tsien, the CEO and Founder of Eve Bliss, embodies resilience and passion.

Her journey from overcoming childhood bullying to creating a functional wellness brand is a testament to her mantra: Laugh, rise, and thrive through chaos.

She was bullied twice in her early years—once at nine in Hong Kong and again at fifteen in England. Instead of letting these experiences define her negatively, Amy used them as stepping stones to build mental resilience. She found solace in journaling, a practice she continues today, which later inspired one of Eve Bliss' products—a wellness journal.

Her experiences led her to prioritize both physical and mental well-being, values that have shaped the mission of Eve Bliss.

She envisioned a brand that would make wellness more accessible, enjoyable, and holistic with her flagship product, a functional soda infused with turmeric, Asian plum, electrolytes and vitamins.

Beyond healthy sodas, the brand has expanded its offerings to include wellness journals and liver protection packs, reinforcing the importance of both mental and physical health.

This episode is sponsored by Redbox Studio.

Discover Krista's ebook about podcasting.

Get the full show notes: Womenpreneur Asia

Harmony Tee made the bold decision to leave the corporate world and take on the emotionally and physically demanding role of a funeral director at Harmony Funeral Care in Singapore.

In this episode of Womenpreneur Asia, she shares her journey as a woman in an industry known for its unsavoury characters, navigating a major business crisis that almost broke her and modernizing an industry many shy away from.

In this episode,, she talks to Krista about:

✅ How she overcame doubts and family concerns and gave herself a year to test it out

✅ The toughest crisis in her business — cremating the wrong body - and how she bounced back despite the negative publicity

✅ The importance of technology in the funeral industry and how she markets her business on TikTok

✅ How she finds meaning in her work serving grieving families

Get the full show notes at Womenpreneur Asia.

This episode is sponsored by Redbox Studio.

Discover Krista's ebook about podcasting.

🔥 In celebration of International Women’s Day 2025, this special episode, repurposed from a webinar, features an insightful conversation about personal branding, stoytelling and selling.

The webinar features Krista Goon and Roselin Das and is hosted by FutureLab.

What You’ll Learn in This Episode:

✅ Why storytelling is the most powerful tool for women entrepreneurs

✅ How to build a strong personal brand that attracts the right clients

✅ Overcoming imposter syndrome and self-doubt in business

✅ The key to building credibility and trust in your industry

✅ Strategies to be consistent, visible, and authentic online

🌟 Whether you’re a solopreneur, startup founder, or business leader, this episode will help you craft a compelling personal brand and share your story with confidence!

This episode is sponsored by Redbox Studio.

In this episode of Womenpreneur Asia, we dive into the fascinating world of audio branding with Phoebe Lee, founder and managing director of Sonic Lobby in Malaysia.

Have you ever wondered why some brands are instantly recognizable just by a sound? From McDonald’s signature jingle to Netflix’s iconic "ta-dum," audio branding is everywhere—yet often overlooked.

Phoebe shares her entrepreneurial journey, from her childhood love for singing to launching a business in a niche industry.

She opens up about the challenges of transitioning from composer to business owner, how she overcame self-doubt, and the game-changing advice from her father that helped her succeed. Plus, she reveals her biggest business lesson—why letting go of control was the best decision for growth.

Highlights from this episode:

🎵 What is audio branding, and why does it matter for businesses?

🎵 The biggest misconception about music in branding (and why stock music won’t cut it)

🎵 How Phoebe found her niche in a male-dominated industry

🎵 The mindset shift that helped her go from struggling entrepreneur to thriving business owner

🎵 Her favorite business book and the one skill she’s most proud of

If you’re a business owner, creative, or someone looking for inspiration on building a brand that stands out, this episode is for you!

📌 Listen now and discover the power of sound in branding! 🎧

This episode is sponsored by Redbox Studio.

In a male-dominated industry, Renee Ismail, founder of Peachy Pixx, has defied expectations and built a successful videography business in Singapore.

From navigating gender bias to pivoting her business model, Renee’s journey is a masterclass in resilience and adaptation.

In this episode, she shares:

🎥 How she went from staying behind the scenes to building a strong personal brand

📱 The impact of social media on her business and why video is more important than ever

💡 Why she diversified her offerings to include mentoring, courses, and content retainers

🎙️ How she builds communities through podcasting and collaboration

Renee’s story proves that success isn’t about gender—it’s about passion, persistence, and evolution.

Whether you’re an aspiring content creator, solopreneur, or small business owner, this episode is packed with insights to help you stand out in the digital age and help you get started with your videos even if you're shy!

This episode is sponsored by Redbox Studio.

Get the full show notes at WomenpreneurAsia.com

Find out more about Podcasting Power, Krista's new ebook.