Marc Rogers is back from his recent travels, which included being in Knoxville for the epic Tennessee-Alabama game. No doubt the Vols had a great pregame plan for how to attack the Tide, and they executed it when it mattered. Pre-game preparation and in-game execution are also key to client events. And you want to be putting on events, not "workshops."

Certain brands know how to position themselves as customer-focused and a cut above. Marc and Jag cite examples from Marriott and Delta to Chick-Fil-A. Everything about the customer experience and brand matters. That's what you need to keep in mind for your events.

Marc explains what you need to do for these dinner events - from screening candidates and hitting multiple touchpoints, to picking the restaurant, music, and host to introduce you. Jag draws on his experience in radio - when you go to a concert, you know which station is the "big" station and which is the also-ran. They are pretty easy to tell apart. Which do you want to be?

Marc explains how he and his team at Producers Prospect work hand-in-glove with your staff to handle every aspect of this process, both ahead of the event and during it. Next time, we'll talk about the post-game and the follow-up.

To access Marc and his team, as well as more tools to help grow your practice, give Marc a call at 800-829-5526, or visit online: https://www.producersprospect.com/