Whether you're holding on to a $100 Sans Pareil Gold or a value smoke, preserve that cigar's flavor with Boveda, click here to get emails: https://hubs.la/Q01BLsBF0

Sans Pareil is pronounced sahn-pah-rehy. (BTW, Boveda is pronounced boh-veh-dah.)

Sans Pareil is French and translates to "without equal or unparalleled." Fitting for four lines of ultra-premium cigars that command $38 to $100 a stick.

Should you save a Sans Pareil for a special occasion? Or work celebratory sticks into your cigar rotation? If you smoke luxury cigars regularly, do they lose their panache?

David J. Swinburne, CEO and co-founder of Sans Pareil cigars talks luxury cigars and new releases with Boveda's Drew Emmer at PCA 2024, the preeminent event for premium cigar and pipe industry.

00:00 This is Box Press

00:12 NEW Green line of Sans Pareil Cigars

01:51 Shout out to the Cedar Room Fine Cigars & Lounge, Scottsdale, Arizona

02:54 Re-release of Super Lancero in the Sans Pareil Gold line

04:48 New Sans Pareil Toro cigar, The Jeddo

05:09 What Sans Pareil cigars should a new cigar smoker try?

05:54 Sans Pareil cigars origin story

07:41 How the wrong humidity affects cigars—Sans Pareil cigars are packaged with Boveda

09:51 What's next for Sans Pareil cigars?

What is Boveda? Luxury cigar brands like Sans Pareil protect blends with Boveda 2-way humidity control—that brown pack that you find in the box with your cigars. Boveda preserves the flavor and character of premium cigars by keeping them at ideal humidity. At home, continue to use Boveda in your humidor to keep cigars well-humidified or they can be hard to light, burn to too fast or get moldy. With Boveda in your humidor, you'll enjoy full flavor and a perfect smoke from every cigar.

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