In this episode of the Move To Sioux Falls Podcast: We sit down with Cassie Willett, a dynamic entrepreneur and yoga instructor in Sioux Falls, South Dakota. Join us as we explore Cassie's journey from small-town South Dakota to big cities, her passion for yoga and paddle boarding, and her unique journey to discovering Sioux Falls as the perfect place to live. Tune in for some great Sioux Falls entrepreneurial insights!

Key Points Discussed:

1. Introduction to Cassie Willett:
   • Hit-fire questions revealing San Diego, CA as her favorite place to travel + where she got her paddle board training.
   • Introduction to "Flow and Paddle" - Cassie's innovative business combining yoga and paddle boarding.
   • Cassie's perspective on what makes Sioux Falls attractive: the perfect blend of small-town community and big-city opportunities.
2. Cassie's Journey to Sioux Falls:
   • Her roots in small-town South Dakota, moving to Las Vegas, and eventually ending in Sioux Falls.
   • A move to Memphis that didn’t last long due to Covid.
   • How Sioux Falls became the perfect middle ground between small-town life and urban amenities.
3. Entrepreneurial Journey with Her Husband:
   • The story of their music record label startup + e-commerce journey.
   • Evolution of their business ventures leading to Flow and Paddle: floating yoga studio on Lake Lorraine.
   • The unique challenges and rewards of running an outdoor-focused fitness business in South Dakota.

Additional Insights:

• Cassie's philosophy on embracing change and adapting business models to fit the Sioux Falls market.
• A unique look into her eating habits as a vegetarian and how a vegetarian restaurant could bring Sioux Falls to the next level.
• The growing trend of outdoor and water-based activities in Sioux Falls, and how it's shaping the local fitness scene.

Call to Action:

• Subscribe to the Move To Sioux Falls Podcast for more local Sioux Falls news and business insights.
• Follow us on social media for the latest updates on fitness in South Dakota and Sioux Falls insider information.
• Share this episode with anyone interested in business in Sioux Falls or considering a move to this dynamic city.

Contact Information:

• Website: www.MoveToSiouxFalls.com
• Email: albert@movetosiouxfalls.com
• Social Media: @movetosiouxfalls

Closing Remarks: Thank you for joining us for this enlightening conversation with CJ Werkamp. His journey through various businesses and insights into the fitness landscape offer valuable perspectives on the opportunities available in Sioux Falls, South Dakota. Stay tuned for more episodes as we continue to explore the vibrant business community and unique lifestyle of Sioux Falls.