Summary

In this episode of the Pulse podcast, host Mark Pratt interviews Craig Kent, a CRM expert and freelance consultant. Craig shares his journey from scepticism about contractors to becoming a CRM guru, emphasising the importance of strategy over technology in customer relationship management. He discusses the audit process he uses with clients to identify areas for improvement and the ideal client relationship he aims to build. The conversation also touches on the challenges freelancers face in marketing themselves and navigating the changing landscape of contracting.
In this conversation, Mark Pratt discusses the nuances of self-employment, the distinction between contractors and freelancers, the significance of personal branding, and the challenges faced in the freelance market. He emphasises the importance of networking and shares insights on how to position oneself effectively in the market.

The discussion also touches on the outlook for 2025, highlighting the need for a positive mindset and adaptability in the face of challenges.

Key Takeaways
✨Craig's journey into CRM began with scepticism about contractors.
✨The audit process is crucial for understanding client needs.
✨Building a strong client relationship is key to success.
✨Freelancers must market themselves effectively to find work.
✨Craig's unique offering is centred around his audit process.
✨Flexibility in pricing can differentiate freelancers in the market.
✨You're not self-employed because the government tells you that.
✨You can't just do all of this stuff in your sleep or at weekends.
✨The outlook is better going into this year than last year.
✨You don't want to overcharge because you'll have no chance.

For more information on IR35, Mark suggests visiting Kingsbridge Insurance: https://www.kingsbridge.co.uk/products/legal-ir35-protect-cover/

Visit The CRM Guru to learn more: https://www.thecrmguru.co.uk/about-us

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Until next time,
Mark and the team!