• You Are The Brand

  • 著者: Mike Kim
  • ポッドキャスト

You Are The Brand

著者: Mike Kim
  • サマリー

  • You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
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  • 438: From Random Emails to Newsletters - Why It Might Be Time to Shift Your Email Marketing
    2024/10/01

    In this episode, Robby and I discuss the art and science behind crafting consistent and engaging newsletters. Robby shares his journey of maintaining his "Four Wins" newsletter for 180 consecutive weeks, providing insights for solopreneurs, consultants, and coaches. You'll discover how a structured format and the 'Five Cs' framework can revolutionize your content creation process.

    We also discuss the importance of embracing personal and current content, even when it feels uncomfortable, and how to repurpose your newsletters to maximize reach on platforms like LinkedIn. This episode is packed with actionable strategies and personal reflections that will help you connect authentically with your audience.

    In this episode, you will hear:

    • Strategies for maintaining a consistent newsletter schedule with the "Four Wins" model.
    • Benefits of a structured format in enhancing creativity and regular content delivery.
    • Importance of sharing personal and current content for audience engagement.
    • Tips for repurposing newsletter content on LinkedIn to expand reach.
    • Utilizing the 'Five Cs' framework for effortless content creation.
    • Leveraging everyday interactions and activities for generating newsletter ideas.

    Connect with Me on Social

    • Instagram
    • LinkedIn
    • Facebook
    • Twitter
    • YouTube

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

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    31 分
  • 437: My Strategy for Building a Thought Leadership Brand From Scratch
    2024/09/24

    Join us as we discuss the intricacies of building a thought leadership brand from scratch. This episode is packed with actionable insights on leveraging personal branding, forming strategic partnerships, and meticulously planning book launches. Discover how platforms like TikTok can be pivotal in career growth and learn from real-world examples of branding powerhouses like Jeff Bezos and Elon Musk. If you’re looking to elevate your corporate presence and master the art of strategic book launches, this episode has the information for you.

    In this episode, you will hear:

    • How leaders like Jeff Bezos and Elon Musk use personal branding to drive company success and employee engagement.
    • How professionals are using TikTok to enhance their careers and gain influence in the corporate world.
    • Our unique approach to using webinars for content distillation, audience feedback, and email list growth.
    • The benefits of a gradual list-building approach and the financial feasibility of leveraging existing resources for a successful book launch.
    • An inside look at the real-time planning and collaboration involved in creating a thought leadership brand.

    Connect with Me on Social

    • Instagram
    • LinkedIn
    • Facebook
    • Twitter
    • YouTube

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

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    35 分
  • 436: Everything I'm Shedding in My Business and Life
    2024/09/17

    Listen in to this episode as Robby and I have a conversation about embracing life's transitions. Fresh from a Hawaiian getaway, I share a newfound sense of clarity and purpose. Robby joins in to discuss his recent shift into empty nesting and adapting to his wife's new work-from-home routine. Together, we explore the importance of unplugging, the emotional depth of letting go, and the beauty of reconnecting with what truly matters.

    Tune in to explore the emotional landscape of change and the practical steps to navigate life's transitions with grace and courage.

    In this episode, you will hear:

    • Reconnecting after a summer hiatus: importance of breaks and renewed perspectives.
    • Serendipitous encounters and reunions in Honolulu.
    • Insights from Henry Cloud's "Necessary Endings" and the courage to embrace new beginnings.
    • The emotional and physical aspects of letting go.
    • Maintaining connections and balance through daily practices.
    • Shedding unnecessary tasks and relationships to create space for growth and new opportunities.

    Connect with Me on Social

    • Instagram
    • LinkedIn
    • Facebook
    • Twitter
    • YouTube

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

    続きを読む 一部表示
    29 分

あらすじ・解説

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

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