"The customer isn't actually just buying your product. They are actually buying the results, the outcome that they will get."

In this episode of Sales Drive, Dr Lewis Haydon shares five rules that every salesperson should master before going into any sales situation. The rules include: making it about the customer, understanding real results, mastering the selling gap, handling objections before they occur, and proving that you can deliver. Lewis provides extensive detail, practical tips, and strategies for salespeople to start improving their sales approach today.

Welcome to the Sales Drive Podcast with Dr. Lewis Haydon—entrepreneur, business investor, CEO, organizational psychologist, and coach to VERY high-income earners. Sharing from over 20 years of experience and over $100 million in increased client revenue (and their personal income), Lewis shares how you can boost your sales, attract more customers, increase profits, and become a leading authority in your field.

Takeaways:

• Make it about the customer, not yourself
• Focus on the outcomes and results that customers will get
• Understand the selling gap and address objections proactively
• Prepare and prove that you can deliver what you promise
• Build trust with customers through effective communication

Chapters:

00:00 Introduction: The Importance of Continuous Learning in Sales

03:26 Rule 2: Understand Real Results

06:52 Rule 3: Master the Selling Gap

11:17 Rule 4: Handle Objections Proactively

14:11 Rule 5: Prove Your Worth and Build Trust

16:38 Conclusion: Take Action and Apply the Rules

Keywords:

sales, salesperson, rules, customer, results, selling gap, objections, preparation, trust

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