From the vibrant landscapes of Costa Rica to the entrepreneurial heart of Arkansas, one woman’s journey is transforming the way we think about business, inclusivity, and opportunity. Claudia Scott, diagnosed with Tourette syndrome at a young age, has used her personal experiences to fuel her advocacy for neurodiversity and underserved communities. Through her work with organizations like Startup Junkie and KIVA Northwest Arkansas, Claudia is opening doors to entrepreneurship for those who have traditionally been overlooked.

Through her work, Claudia has championed initiatives like microloans through KIVA, which have had a significant impact on women entrepreneurs. With 88% of loans directed at women-owned businesses, the program empowers individuals who may otherwise lack access to traditional financial systems. Additionally, Claudia has worked to make entrepreneurship more inclusive by introducing loans for non-binary entrepreneurs and ensuring that people from all walks of life—whether with criminal backgrounds or unique challenges—have the tools to succeed.

Looking ahead, Claudia Scott is focused on expanding her work internationally and reaching more communities in need. She is exploring partnerships in Costa Rica and other regions, aiming to foster entrepreneurship globally. Her work also includes outreach to rural farmers and those with criminal convictions, addressing their specific barriers to starting businesses. Claudia’s overarching philosophy, captured in her motto "Everything passes," underscores her belief that, with the right support, anyone can overcome challenges and build a better future through entrepreneurship.

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Juanita Wheeler, founder of Full and Frank, exemplifies the transformative journey from a corporate professional to a leader in public speaking and personal branding. With a rich background in nonprofit work, education, and corporate marketing, she helps individuals articulate their ideas and amplify their voices. Her passion for public speaking was ignited by a TEDx event, prompting her to leave her corporate job and dedicate herself to empowering others to find their voice and inspire change in their communities.

A key focus of Juanita's coaching is addressing the fears and anxieties associated with public speaking. By utilizing methodologies rooted in neuroscience and behavioral psychology, she guides her clients through a process of self-discovery and empowerment. Her extensive experience, including coaching over 100 TEDx speakers, underscores the importance of tailored messaging and strategic planning. She encourages aspiring speakers to carefully research events and craft submissions that align with specific themes, enhancing their chances of success.

Juanita’s commitment to fostering community and mentorship extends beyond individual coaching. Through her website, she provides valuable resources, including newsletters and free guides, to help aspiring speakers navigate their journeys and refine their personal brands. If you’re ready to transform your public speaking skills and own your story, check out Juanita’s How to Get the Gig online course at Full and Frank and take the first step towards amplifying your voice!

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Dylan Huey’s journey in social media began in 2016 on Musical.ly, where he quickly built a loyal following by focusing on creating a supportive community rather than chasing viral content. His dedication to authenticity and using his platform to combat bullying resonated with his audience, setting him apart from other influencers. As his reach grew, Dylan shifted from content creation to managing other creators, including prominent names like Little Huddy, helping them navigate the evolving influencer marketing landscape.

Through his experiences, Dylan noticed the rise of mid-sized influencers—those with 50,000 to 150,000 followers—who were increasingly trusted by Gen Z for their relatability and authenticity. He also saw college students emerging as powerful influencers, with unique access to campus communities and the ability to shape trends. Dylan stressed that successful brand partnerships were built on alignment with creators’ values, emphasizing the importance of genuine connections over simply leveraging big followings.

Looking ahead, Dylan believes that AI tools will continue to enhance content creation, allowing influencers to produce high-quality material more efficiently while fostering deeper engagement. For brands looking to tap into this dynamic, especially within the college demographic, connect with REACH explore how collegiate creators can help connect with Gen Z audiences in meaningful ways.

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