Ever seen a bad logo or a forgettable slogan? Oh wait—you probably haven’t, because you don’t remember them. That’s exactly the problem. A weak brand identity doesn’t stand out, connect, or stick in people’s minds.

In this episode of Your Brand, Your Backyard, Julie and Jeremy break down the key elements of a strong visual identity—from choosing the right logo, color palette, and fonts to making sure your brand is recognizable, professional, and memorable.

📌 In This Episode, You’ll Learn:
✅ The difference between running a business vs. building a brand 🚀
✅ How logos, colors, and typography impact how customers perceive you 🎨
✅ Why the Rule of Three (colors, words, design) works for brand consistency 🏆
✅ Do’s & don’ts of logo design (please, no weird, unreadable fonts 🙅‍♂️)
✅ How to use tools like Canva to create a strong, polished brand on a budget 💻

Your visual identity isn’t just about looking good—it’s about being recognizable and unforgettable. Tune in and start building a brand that people remember, trust, and love.

🎧 Listen now and give your brand the glow-up it deserves!

In this episode, we dive into how building local connections can grow your brand and establish you as a community staple. Julie and Jeremy break down the power of local partnerships, the impact of print advertising, and why ROI is more than just numbers—it's about Relationships, Opportunities, and Interactions. Discover how grassroots efforts and consistent community presence can build lasting credibility. Plus, get a simple but powerful challenge: identify two or three local partnerships to pursue today. Tune in and learn how to make your brand a true neighborhood favorite!

In this episode of Your Brand Your Backyard, hosts Julie Olsen and Jeremy Roentz discuss the significance of branding for local businesses, especially in the context of high-profile events like the Super Bowl. They explore how effective branding can create memorable customer experiences, the importance of staying competitive in a crowded market, and the need for businesses to build strong local connections. The conversation emphasizes that branding is not just about logos or advertisements, but about creating relationships and trust with customers.