When it comes to branding, a lot of people naturally gravitate towards tangible things: brand colors, logos, names, and more. However, at its core, branding is all about creating a foundation for your business based on one thing: your audience.

Knowing your audience allows you to create a brand that truly resonates with the people who want to work with you and appreciate what you can offer. Keep in mind that you are not for everybody. However, as long as you are sincere in trying to make a connection, you will find your audience.

In this episode of the Trust Factor podcast, we talk to brand designer, business mentor, and entrepreneur, Ari Krzyzek. Ari is the CEO and Head of Strategy for Chykalophia, a woman minority-owned web agency helping Femtech DTC & women-led brands transform their website to unlock business opportunities.

Ari talks about finding your audience, celebrating their voice, and maintaining that connection. She also delivers several tips for creating an effective website, from creating a good brand, effective content, and more granular tips such as crafting compelling call-to-actions. Ari also talks about empowering minority women entrepreneurs, and why creating a movement always starts with individuals who want to step up for others.

In this episode we discuss:

• How to design a website with the shopper in mind
• Empowering female entrepreneurs in the E-commerce, femtech and other spaces
• How to build customer loyalty through website design and effective branding
• How to address and respond to customer feedback

Check out these resources we mentioned during the podcast:

Check out Ari’s book: https://chykalophia.com/website-book/

Meet the Host:

Christina Kay

https://www.linkedin.com/in/christinakay/

Meet the Guest:

Ari Krzyzek, CEO and Head of Strategy for Chykalophia

https://www.linkedin.com/in/arichykalophia/

Listening on a desktop & can’t see the links? Just search for The Trust Factor in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.