• Your Digital Marketing Coach with Neal Schaffer

  • 著者： Neal Schaffer
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Your Digital Marketing Coach with Neal Schaffer

著者： Neal Schaffer
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  • As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
    © 2024 Windmills Marketing DBA PDCA Social
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エピソード
  • Navigating the Web: A Visually Impaired Creator's Insights into Digital Inclusivity

    Navigating the Web: A Visually Impaired Creator's Insights into Digital Inclusivity
    2024/07/01

    Meet Mellissa Green, also known as "Uniquely Abled," whose journey into content creation was fueled by her passion for podcasts and the need to stay connected during the COVID-19 pandemic. Mellissa's story is a powerful testament to resilience and the role digital platforms play in bridging gaps for those with impairments. This episode sheds light on the importance of fostering better understanding and accessibility in the digital world, emphasizing the real-life impact of inclusive practices.

    We dive deep into the critical importance of digital accessibility, highlighting the ongoing challenges faced by individuals using screen readers like JAWS. Hear Mellissa's candid accounts of navigating various platforms, from the frustrations with inaccessible sites like Facebook to the praise for more accessible ones like LinkedIn and Twitter. We also explore the broader implications of creating inclusive digital spaces, emphasizing both the ethical and economic incentives for businesses to prioritize accessibility. Tune in to understand why ensuring digital content is accessible to all is not just good business but a fundamental right.

    Guest Links

    • Uniquely Abled Podcast
    • Mellissa's Website
    • Connect with Mellissa on LinkedIn

    Learn More:

    • Join My Digital First Mastermind: https://nealschaffer.com/membership/
    • Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
    • Download My Free Ebooks Here: https://nealschaffer.com/freebies/
    • Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
    • All My Podcast Show Notes: https://podcast.nealschaffer.com
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    55 分
  • My Verdict on 10 Popular Shortform Video Editing Tools

    My Verdict on 10 Popular Shortform Video Editing Tools
    2024/06/25

    Are you ready to unlock the secrets of creating short-form videos that captivate and engage?

    Today's episode is dedicated to the game-changing world of short form video editing. In this episode, I'll be sharing my hands-on experience with ten different video editing tools and revealing the standout performer—Opus Clip. We'll dive into its features, from auto framing and text editing to its AI-generated content capabilities, and how it has transformed my content strategy, allowing me to churn out high-quality videos for YouTube shorts, Instagram reels, and TikTok with minimal effort.

    Links

    • Opus Clip

    Learn More:

    • Join My Digital First Mastermind: https://nealschaffer.com/membership/
    • Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
    • Download My Free Ebooks Here: https://nealschaffer.com/freebies/
    • Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
    • All My Podcast Show Notes: https://podcast.nealschaffer.com
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    31 分
  • Boost Your DTC Marketing with SEO & CRO: Expert Strategies from Andrew Maff

    Boost Your DTC Marketing with SEO & CRO: Expert Strategies from Andrew Maff
    2024/06/19

    Unlock new revenue streams and elevate your digital marketing game with my latest episode on direct-to-consumer (DTC) strategies. Promising to boost your e-commerce sales while slashing customer acquisition costs, this episode is packed with actionable insights.

    Join me as I sit down with Andrew Maff from BlueTuskr, who reveals the secrets to driving more conversions with well-structured blog articles and targeting buyer-intent keywords. Learn how seven and eight-figure DTC brands optimize their blogs to not only attract organic traffic but also convert visitors into customers. Andrew shares practical tips on conducting CRO audits, adding custom banners, promoting products, and incorporating effective pop-ups and sidebars, ensuring your blog acts as a powerful conversion tool.

    Navigating Google's ever-changing algorithm can be challenging, but we've got you covered. We discuss the importance of producing high-quality, well-researched content and the role of human oversight in AI-generated writing. Andrew Maff also dives into the common friction between SEO and CRO teams, offering strategies to balance these efforts for optimal results. Whether you're leveraging Shopify's features or refreshing old content, this episode is a treasure trove of actionable advice for e-commerce businesses aiming to enhance their digital marketing strategies.

    Guest Links

    • BlueTuskr
    • Connect with Andrew on LinkedIn

    Learn More:

    • Join My Digital First Mastermind: https://nealschaffer.com/membership/
    • Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
    • Download My Free Ebooks Here: https://nealschaffer.com/freebies/
    • Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
    • All My Podcast Show Notes: https://podcast.nealschaffer.com
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    42 分

あらすじ・解説

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
© 2024 Windmills Marketing DBA PDCA Social
マネジメント リーダーシップ マーケティング 経済学
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