Are you ready for Black Friday but unsure how to make the most of it as a small business? You're not alone! In this episode of Your Marketing Mentor, I break down everything you need to create a successful Black Friday strategy. We’ll cover why a Black Friday deal can be valuable, how to design offers that your audience can't resist, and effective ways to market those offers. With $9.8 billion in online Black Friday sales last year, there’s a huge opportunity for every business—even small ones!

Plus, I’ll guide you on setting the right price points, designing exclusive or bundled offers, and promoting your deal across multiple channels to maximize visibility. Remember, marketing isn’t just about throwing out offers; it’s about connecting with your audience where they are, especially during high-traffic shopping seasons.

Tune in to learn how to make your Black Friday campaign both profitable and purpose-driven. Let’s grow your business with intentional strategies that feel good and actually drive sales. 🎉

🔗 Want more personalized advice? Join my 1:1 mentorship or check out my website for more resources to simplify your marketing! Don’t forget to subscribe for more business growth tips.

Have you been thinking about starting a podcast for your business? It can be a game-changer—but is it the right next step for you?

In my latest episode of Your Marketing Mentor, I dive into everything you need to know to make that decision. I’ll walk you through the benefits, the time commitment, and how podcasting can elevate your brand.

Here’s what I cover in this episode:

• Why podcasting can help grow your business
• How much time and effort it really takes to launch a podcast
• The benefits of podcasting for building your personal brand
• How to decide if podcasting aligns with your business goals

If you're curious about whether podcasting could be the perfect fit for your business, this episode will help you get the clarity you need! 🎙️

👉 You can watch the full episode right here: https://youtu.be/DB-lqkkv_v8

Feel free to hit reply if you have any questions or want to chat more about whether podcasting is right for you!

Are you tired of staring at a blank screen, unsure of what to write? 🙈

If creating copy or content feels like pulling teeth, trust me—I’ve been there too! 🫣 I used to freeze every time I sat down to write, but after years of research and working with incredible entrepreneurs, I’ve developed a simple copywriting formula that actually works. 🎯

In this episode, I’ll guide you step-by-step through my process so you can write content that drives sales without the stress! If writing feels overwhelming, don’t worry—you’re not alone. (Did you know 42% of business owners feel the same way?! 😲)

👉 Ready to make copywriting easier? Hit play, and let’s turn that blank page into your new best friend.

Need more personalized help? DM me for a custom strategy session! ✨

Ever feel like you’re drowning in the endless tasks of marketing your business, wondering if there’s a smarter, simpler way to get it all done? You’re not alone! That’s why in this episode of Your Marketing Mentor, we’re exploring exactly how AI can be your secret weapon to simplify your marketing while keeping it authentic and impactful. 🌟

In this episode, I'm breaking down three super practical ways you can start using AI tools right now to up your content creation game:

1️⃣ Spark Your Creativity: I’ll show you how tools like ChatGPT and Claude can help you brainstorm fresh, on-point content ideas that align with your brand and mission.

2️⃣ Level Up Your Market Research: If you’ve ever felt overwhelmed by data, I’ve got your back! I’m sharing why I’m obsessed with Perplexity for getting those golden market insights and how you can use it to shape your strategies.

3️⃣ Jumpstart Your Content: I’ll walk you through how Claude and Jasper can whip up draft content that saves you time and gets your creative juices flowing—without sacrificing authenticity.

And because you know I’m all about keeping it real, I’m sharing my own experiences and stories about how these AI tools have made a difference in my business and for my clients.

We’ll also cover:

👉 How to get the best results from AI (Hint: It’s all about asking the right questions!) 👉 Why a solid strategy is key—AI is amazing, but it’s not magic. You still need a plan. 👉 The importance of staying authentic—even when you’re using cutting-edge tech.

Whether you’re a seasoned pro or just dipping your toes into the AI waters, this episode is packed with actionable insights that will help you simplify your marketing while staying true to your brand.

So, hit that play button and let’s explore how to make your marketing smarter and your life easier! And remember, if you’re looking for a personalized plan that feels good and works, I’m here for you. Check out sherrysutton.com to see how we can elevate your business together.

XO,

Sherry, Your Marketing Mentor

#AIMarketing #YourMarketingJourney #StayAuthentic #BusinessGrowthMagic

Running a business is lonely. There are 10,000 decision to make in a day… often by yourself. How do you know which one to make without feeling totally overwhelmed? And how do you decide on things that you’re not trained in (like sales and marketing)?

That’s where a business growth consultant (like yours truly) comes in. :)

Say goodbye to making every decision by yourself. I promise, it’s such a relief. AND… you’ll save a TON of time and money by getting been there done that advice from a pro before you make decisions.

In this training, I’ll share what a business growth consultant and marketing strategist does and help you decide if you need one!