• Zero-Click Content, Meta’s AI Characters, & 2024 Content Marketing Stats (with Sparktoro’s Amanda Natividad)

  • 2024/08/20
  • 再生時間: 41 分
  • ポッドキャスト

Zero-Click Content, Meta’s AI Characters, & 2024 Content Marketing Stats (with Sparktoro’s Amanda Natividad)

  • サマリー

  • How is content marketing changing in 2024??

    What is up with the Meta custom AI characters?

    How do you make effective zero-click content?


    Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all). Amanda dives into the importance of prioritizing people-first strategies, how powerfulediting is in content marketing, and the value of connecting your content strategy setting clear business goals and KPIs to measure success.


    Jump into the action:

    (00:00) Welcome to GTM News Desk

    (01:09) Semrush’s content marketing statistics

    (05:39) Thoughts on SEMrush's research-based content

    (08:35) Meta's new AI studio for creating avatars

    (13:03) Meet our guest, Amanda Natividad from SparkToro

    (15:27) How to make content today not suck

    (21:24) Biggest mistake content marketers make in 2024

    (29:42) Common misconceptions from executives about content-led growth

    (34:19) Creating content for people vs. algorithms


    To hear Amanda’s tips on content creation, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/

    Connect with Amanda: https://www.linkedin.com/in/amandanat


    Our sources from today’s headlines:
    https://www.semrush.com/blog/content-marketing-statistics/
    https://www.theverge.com/24209196/instagram-ai-characters-meta-ai-studio-release

    Produced in partnership with: https://shareyourgenius.com/


    続きを読む 一部表示

あらすじ・解説

How is content marketing changing in 2024??

What is up with the Meta custom AI characters?

How do you make effective zero-click content?


Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all). Amanda dives into the importance of prioritizing people-first strategies, how powerfulediting is in content marketing, and the value of connecting your content strategy setting clear business goals and KPIs to measure success.


Jump into the action:

(00:00) Welcome to GTM News Desk

(01:09) Semrush’s content marketing statistics

(05:39) Thoughts on SEMrush's research-based content

(08:35) Meta's new AI studio for creating avatars

(13:03) Meet our guest, Amanda Natividad from SparkToro

(15:27) How to make content today not suck

(21:24) Biggest mistake content marketers make in 2024

(29:42) Common misconceptions from executives about content-led growth

(34:19) Creating content for people vs. algorithms


To hear Amanda’s tips on content creation, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/

Connect with Amanda: https://www.linkedin.com/in/amandanat


Our sources from today’s headlines:
https://www.semrush.com/blog/content-marketing-statistics/
https://www.theverge.com/24209196/instagram-ai-characters-meta-ai-studio-release

Produced in partnership with: https://shareyourgenius.com/


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