This week’s podcast episode is pure GOLD if you’re ready to step up, claim your space, and create a high-value brand that stands out in a big way.

I sat down with Emma Gage, founder of The Wild Ones and brand strategist to some of the world’s most iconic companies (Nike, Google, L'Oreal – just casually). Emma’s journey from corporate to coaching is full of insights for us entrepreneurs and coaches who are ready to think beyond the typical "just show up" advice and actually own our brilliance.

In this episode, Emma and I chat about what she calls “Unicorn Ambitions” – bold, audacious goals that change everything. We unpack how you can start positioning yourself strategically, even if you’re in the early stages, and dive into the power of having a disruptive idea to cut through the noise.

Some of the highlights:

✨ Why “Unicorn Ambitions” are for anyone who’s serious about making an impact

✨ How to break out of the personal branding box and position yourself as high-value from the get-go

✨ Emma’s take on building a disruptive brand strategy (it’s not about throwing shade or self-promotion)

✨ How to communicate your brand’s mission and stay consistent, so you’re not just visible – you’re unforgettable

Why This Episode Matters:

This episode matters because it’s about building a brand with purpose and power, not just visibility. Emma introduces the concept of “Unicorn Ambitions”—bold, strategic goals that go beyond surface-level branding and allow you to create a high-value brand from the outset. In a world where coaches often focus on visibility for visibility’s sake, Emma shares how positioning yourself with a disruptive, cohesive strategy can help you stand out and attract clients who see your unique value. If you’re ready to stop blending in and start making a real impact, this episode is for you.

Who is Emma Gage?

Emma Gage is a disruptive brand strategist who has spent 20+ years working for people like Nike, Google and Disney 🔥but now focuses on helping female entrepreneurs create 7/8 figure positioning through her business, the Wild Ones Strategy.

Book Recommendations

The Big Leap by Gay Hendricks

Do Open by David Heiatt

Connect with Emma Gage:

Website: https://www.thewildones.io/

Email: emma@thewildones.io

Newsletter: The Wild Edit

Membership: The Disruption Camp - Waitlist

LinkedIn: https://www.linkedin.com/in/emma-gage-the-wild-ones-71143814/

Freebie: Your Million Dollar...

In today’s episode, we’re diving into Big Deal Energy (BDE) and how stepping into it can help you build a fully booked coaching business. If you've been playing small or feeling like you’re not getting the results you deserve, it's time to tap into the unapologetic, stand-out energy that will transform your business. We’re talking confidence, visibility, and personal branding that makes people take notice!

• WTF is Big Deal Energy? (And why it’s the key to a successful coaching business.)
• How to step into your "holy fck"* era and expect more from your business.
• Why playing small and hiding behind your qualifications is holding you back from becoming fully booked.
• My secret hacks to creating a personal brand that reflects your big deal energy (no more blending in).
• How my clients go from crickets to cha-chings by embracing business confidence and bold actions.

This episode is a no-BS call to action for every coach who’s been playing it safe. If you’ve been sitting in "Not Me Energy", wondering why things aren’t moving as fast as you want, then this episode is for you. Leanne’s approach is all about stepping into your next-level self, owning your space, and getting fully booked—without waiting for permission. If you’re ready to ditch self-doubt and start showing up with serious confidence, this episode is your wake-up call.

• Stop procrasti-faffing! If your inner critic is holding you back from building a fully booked coaching business, now’s the time to shift into action mode.
• Confidence is everything. Show up like the successful coach you want to be by creating a personal brand that reflects your Big Deal Energy.
• Take action: "What would me in my Big Deal Energy do?" Start making bold decisions that reflect the business success you're working toward.

• [02:00] What Big Deal Energy really means (hint: it’s not arrogance, it’s confidence).
• [05:30] Why you’re stuck in Not Me Energy and how to switch out of it fast to grow your coaching business.
• [10:00] How creating a bold personal brand helped me get fully booked in two different niches.
• [12:30] My client’s transformation after stepping into her Big Deal Energy and revamping her business brand.
• [16:45] Mindset shifts that every successful coach needs to make.

Join Me in Supercharged!

Ready to turn up your Big Deal Energy and build a fully booked coaching business? Supercharged! kicks off on November 11th for 4 weeks of game-changing confidence, branding, and business growth. You’ll nail your niche, create a magnetic personal brand, and set your business up for success in 2024.

👉 Join the VIP-only waitlist for a £200 discount, Group Voxer access, and a chance to win a full refund + £150 cash bonus! https://www.leannesia.com/superchargedwaitlist

Special Offers & Resources:

• Free Guide: "10 Ways to Sign Clients Without Posting on Instagram Every Day" – This free guide will guide you through effective strategies to grow your business without the need for daily social...

Be honest ever feel like your copy is a bit… meh? 😴 Like it’s missing that spark to stop the scroll?

Well, it's your lucky day!

In the latest episode of Zero to Rockstar Coaching Business, I’m chatting with the hilarious and brilliant Emelie Sanders, aka the queen of adding humour to your copy for big results. We’re breaking down how to write copy that not only converts but also adds a huge dollop of you—complete with humour, personality, and a side of melted cheese.

She also gives us ALL the goss on what happened when she got banned from Instagram/META through no fault of her own.

“Humour isn’t just about making people laugh; it’s about connecting, standing out, and building trust. It’s the secret sauce to magnetic copy." - Emelie Sanders

What we’re dishing out in this episode:

• How to write copy that’s anything but boring (spoiler: humour is the secret ingredient!)
• Avoiding the ‘diarrhea of the mouth’ when talking about your offers (you know what I mean)
• Emelie’s top tips for balancing clear messaging with clever copy
• Why standing out is all about leaning into your personality and making your copy fun
• Plus, the hilarious story of how Emelie got kicked off Instagram and what happened next

Special Offers & Resources:

Free Guide: "10 Ways to Sign Clients Without Posting on Instagram Every Day" – This free guide will guide you through effective strategies to grow your business without the need for daily social media updates.

Supercharged! Eight-week Mini-Mind for Action Takers – Step into your big deal energy, nail your branding, niche, flagship offer and lead magnet without the overthinking!

Amplified: Six-Months to Expert Status – Turn up the volume on your coaching business!

Why This Episode Matters:

Emelie’s insights show that being professional doesn’t mean being boring, and that copy should sound like you—not a robot. It’s a reminder that coaches can be clear and clever, strategic and funny, and that these qualities are actually what make people want to work with you. Her approach goes against the grain of what’s often taught, offering a much-needed perspective for coaches feeling trapped by “rules” and formulas.

Who is Pass the Queso?

Emelie Sanders helps creators become faster copywriters by knowing what to say and how to say it. She’s the Head Honcho of Pass the Queso, and is usually found shouting about how “clear > clever” is nonsense.

Connect with Emelie Sanders:

Website: PassTheQueso.com

Email: emelie@passthequeso.com

Memberships: StandUp Copy

LinkedIn: Emelie Sanders

Connect with Leanne:

Instagram: @_leannesia_

Email:...

In this jam-packed episode, Leanne takes on the overhyped, mainstream coaching strategies that may not be moving the needle for your business.

From high-ticket offers to Instagram hamster wheels 🐹, I'll be breaking down what worked for me, and what hasn’t, and how you can find your own path to success.

It’s time to stop doing the same old thing just because everyone else is – this episode will show you the more enjoyable and effective ways to grow your coaching business and client list.

Key Topics Covered:

1. 🌟 Collaboration Over Competition: Why teaming up with others in your niche can skyrocket your visibility.

2. 🎙️ Power of Podcasts: Pitching to podcasts vs. posting on Instagram, and why it’s a game-changer.

3. 🛒 High Ticket, Low Ticket offers: The magic of having an offer suite that caters to all levels.

4. 📱 Instagram Myths: Debunking the idea that IG is the end-all-be-all for your business.

5. 🚀 Events & Network Magic: Hosting events and networking to up your game.

6. 💡 Proof of Concept: Importance of one-on-one coaching before launching group programs.

7. ✉️ Killer Email Strategies: Why an all-in-one email might be your next best move.

8. 🛠️ Tools and Tips: Tools and tips that helped Leanne when creating and offering low ticket products that may help you too

9. 🎯 Authentic Marketing: Being upfront about sales calls and discovering what works for you.

What You’ll learn in this Episode:

• Collaborations and podcast pitching can be more valuable than spending time on Instagram
• Offering both high-ticket and low-ticket products can create a successful sales funnel
• Having an essential range of offers accessible at different price points is beneficial
• Running group programs too early can be less effective than focusing on one-to-one coaching initially
• Participating in bundles can significantly grow your email list without the need for paid ads.

Special Offers & Resources:

• 📚Free Mini Course: "10 Ways to Sign Clients Without Posting on Instagram Every Day" – This free course will guide you through effective strategies to grow your business without the need for daily social media updates.
• 🚀 Supercharged! Eight-week Mini-Mind for New Coaches – Nail your branding, niche, and flagship offer while building a lead magnet that complements your business.
• 📢 Amplified Program: Six-Months to Expert Status – Turn up the volume on your coaching business!
• 📝10K Template: Mega ways to invite, approach, pitch, and grow your client list with confidence & credibility!

Why You Should Tune In:

This episode is for all the ambitious coaches out there who want to break free from the usual growth grind and explore more effective, enjoyable ways to build their empire. This episode Leanne shares how certain strategies worked out for her when it comes to connecting with potential leads and clients so that you can grow your business authentically.

Remember, it’s all about making moves that feel good for you, and your people! 💃

Memorable Quotes:

In this episode, we’re getting into why email marketing can be a game-changer, especially if you’re a female entrepreneur or coach tired of the social media hustle. I’m joined by the incredible Kylie Kelly, who swapped her camera for a keyboard and went from wedding photographer to email marketing queeeeeen. She’s here to spill the tea on how she built a thriving online business by growing email lists for women entrepreneurs without the constant scroll and stress of social media.

Key Takeaways:

Freedom from the Social Media Grind: Kylie shares how stepping away from social media helped her reclaim her time, focus, and sanity. Learn how shifting her marketing strategy to email opened up new possibilities and gave her business the boost it needed.

Email vs Social Media: Why Email Wins: We’ll explore why email marketing creates more personal, direct, and effective connections than social platforms. Kylie breaks down how email helps you build genuine relationships with your audience that convert into loyal customers and real engagement.

Kylie’s Journey from Corporate to Online Success: Be inspired by Kylie’s transition from a corporate job and wedding photography to becoming an online business powerhouse. Her story is packed with insights for anyone looking to pivot into online entrepreneurship.

Grow Your List with Virtual Events: Kylie reveals her secret sauce for using virtual summits and bundles to skyrocket her email list. She shares a step-by-step guide on planning, promoting, and running virtual events that attract your ideal audience and turn them into devoted subscribers.

Email Marketing Tips for Female Entrepreneurs: Get practical tips on crafting emails that truly resonate with your audience. Kylie covers everything from segmenting your list to nurturing your subscribers with valuable content that builds trust and drives sales.

Building Real Connections through Email: Kylie emphasises the power of treating your email subscribers like real people. She shares her best relationship-building strategies, showing you how to connect on a personal level and foster a sense of community that feels authentic and supportive.

Top Tools & Resources for Email Marketing Success: Kylie shares her favourite tools and platforms for managing and growing your email list efficiently. From automations to segmentation, find out how to streamline your email marketing for better results.

Final Thoughts & Action Steps: We close out the episode with key takeaways, actionable advice, and Kylie’s final thoughts on why email marketing should be at the heart of your business strategy.

What You’ll Learn in This Episode:

• Why email marketing is a stronger tool than social media for creating lasting, meaningful connections.
• Proven strategies to organically grow your email list—no need for paid ads or endless social media posts.
• How to nurture genuine relationships with your subscribers to boost engagement and sales.
• Kylie’s top tools and resources for optimising your email marketing game.
• Steps to plan and execute successful virtual events that attract your dream audience and grow your list.

Special Offers & Resources:

• Free Mini Course: "10 Ways to Sign Clients Without Posting on Instagram Every Day" – This free course will guide you through effective strategies to grow your business without the need for daily social media updates.
• Supercharged! Eight-week Mini-Mind for New Coaches – Nail your branding, niche, and flagship offer...

This week, I reveal the unexpected benefits of taking a six-week hiatus from Instagram and how it led to significant growth in my business. Discover how I signed six new one-to-one clients, pre-sold seven spots in my "Amplified" group program, and added 217 subscribers to my email list—all without posting on social media. If you’re feeling overwhelmed by the Instagram grind, this episode will inspire you to explore new strategies that align with YOU and the lifestyle that you wanna have!

Topics covered on ‘How a Social Media Hiatus Boosted My Business Growth’:

Freedom from Social Media: Leanne shares her journey of breaking free from the daily demands of Instagram, finding mental clarity, and focusing on what truly matters in her business.

Surprising Business Success: Learn how stepping back from Instagram allowed Leanne to attract new clients, pre-sell her group program, and grow her email list—proving that social media isn’t the only path to success.

Alternative Strategies for Growth: Discover practical tips for growing your business without relying on Instagram, including email marketing, collaborations, and leveraging your expertise to build authority.

Mindset Shift: Understand the importance of building confidence in your offers and why believing in yourself is key to attracting clients without the constant need for social media validation.

In This Episode, You’ll Learn:

How Leanne used her time off Instagram to focus on other high-impact areas of her business.

The mindset shifts that helped her maintain client attraction without social media.

How to create a marketing strategy that aligns with your strengths and doesn’t rely on constant social media engagement.

Special Offers & Resources:

• Free Guide: "10 Ways to Sign Clients Without Posting on Instagram Every Day" – This free guide will guide you through effective strategies to grow your business without the need for daily social media updates.
• Supercharged! Eight-week Mini-Mind for Action Takers – Step into your big deal energy, nail your branding, niche, flagship offer and lead magnet without the overthinking!
• Amplified: Six-Months to Expert Status – Turn up the volume on your coaching business!

Why This Episode Matters: Leanne’s story is a powerful reminder that your business can thrive without being glued to social media. If you’ve ever felt drained by the constant demands of Instagram, this episode will offer you the permission and inspiration to step back and explore more sustainable and effective growth strategies.

Connect with Leanne:

• Instagram: @_leannesia_ (Stay tuned for her return in September!)
• Email: leanne@leannesia.com
• Website: www.leannesia.com

Connect with Emily Armitage

• Website: www.emilyarmitage.co.uk
• Instagram:

In this special Q&A episode of Zero to Rockstar Coaching Business, I’m diving into the questions you’ve been eager to ask! From attracting the right clients to setting your pricing strategy, I’m sharing expert advice and actionable strategies to help you elevate your coaching business. Get ready for some insider tips, truth bombs, and proven methods that I usually reserve for my VIP clients.

If you’re looking to close the gap between being a qualified coach and creating a thriving business, this episode is a must-listen!

Topics Covered on ‘Your Questions Answered: Client Attraction, Pricing, and Must-Haves’:

Client Attraction Strategies:

• How to fill your calendar with coaching hours by offering targeted, result-driven free sessions.
• Understanding your ideal client and tailoring your offers to meet their needs.

Pricing Your Offers:

• Tips on how to effectively research and set competitive prices for your coaching services.
• Building an offer suite that appeals to clients at different stages of their journey.

Mindset and Success:

• The role of mindset in achieving consistent sales and success.
• Strategies to overcome self-doubt and step into your "big deal energy."

Sales and Client Conversion:

• How to approach sales calls authentically and without pressure.
• Creating multiple touchpoints for potential clients to experience your coaching style.

My Personal Journey:

• I share my experience of transitioning from a mum coach to a business coach.
• Insights into how I built my own thriving coaching business from the ground up.

Connect with Leanne Sia:

• Website: Leanne Sia
• Instagram: @leannesia

Resources from this episode:

Beautiful You Coaching Academy

Market Analysis Spreadsheet

Client Attraction Audit

Quote:

“I had to do some deep mindset work and decide that for this to work, I needed to step into my big deal energy.”

This week, I’m buzzing with excitement as I sit down with the phenomenal Keri Kugler! Keri has been in the coaching game since 2017 and has built a rockstar coaching empire from the ground up. She's on a mission to empower female business owners, leaders, coaches, and visionaries to tap into their power, grow their impact, and create the life and business of their wildest dreams. 🌟

In this episode, Keri shares her incredible journey, from her early days as a life coach making a pivotal shift into business coaching. She opens up about the challenges, triumphs, and the unwavering determination that fuelled her success. Keri also dives deep into the importance of having a solid offer, the power of spiritual practice, and the strategies that helped her move from making $600 to consistent $10K months.

If you've ever felt like giving up on your coaching dreams, this episode is a must-listen. Keri's story is a testament to the power of resilience, self-belief, and the magic that happens when you invest and believe in yourself. Get ready to be inspired, motivated, and equipped with actionable insights to take your coaching business to the next level. 🚀

Topics Covered on ‘The Power of Investing in Yourself: How Keri Kugler Built Her Coaching Empire’:

- Introduction to Keri Kugler: Heart-centred life coach and business mentor

- Keri's journey to her first $10k month

- The importance of having a solid offer and a signature process

- Strategies for life coaches to attract clients

- The role of spirituality in business success

- Keri's investment in a coach and the transformation it brought

- The significance of selling and making clear invitations

- Advice for coaches on the verge of quitting

- Spiritual practices to rejuvenate and refocus

- The power of embodiment and magnetism in attracting clients

Connect with Leanne Sia:

• Website: Leanne Sia
• Instagram: @leannesia

Connect with Keri Kugler:

• Website: https://www.kerikugler.com/
• Instagram: https://www.instagram.com/keri_kugler_/
• Membership https://www.kerikugler.com/luminaries

Resources from this episode:

• Breaking the Habit of Being Yourself by Joe Dispenza
• Rich as F*ck by Amanda Frances
• Ask and It is Given by Abraham Hicks

Quote

• "I invested $12,000 in my first coach for three months of one-on-one work and I didn't even know how I was gonna make my second payment to this coach." Keri Kugler