In this episode of Biz & Life Done Well, Peter sits down with Michael Thompson, author of "Shy by Design: 12 Timeless Principles to Quietly Stand Out." Michael shares his journey from a shy, stuttering child to a successful career coach and author.

Key topics they discussed:

- Michael's background and motivation for writing "Shy by Design"
- The power of curiosity in personal and professional growth
- Building meaningful connections through small, intentional actions
- Embracing one's natural tendencies rather than trying to fit a preconceived mold
- Strategies for networking and relationship-building, especially for introverts
- The value of lifting others up as you progress in your own career

Michael weaves in personal stories that bring his principles to life. He shared one story about a meeting with an influential author that illustrates the unexpected impact of perseverance and kindness in networking:

This story beautifully encapsulates Michael's message about the power of authentic connections and the importance of not giving up after initial setbacks.

Michael's book, "Shy by Design: 12 Timeless Principles to Quietly Stand Out" offers valuable insights for anyone looking to understand and embrace their introverted nature while making a lasting impact in their personal and professional lives.

Find the book on Amazon [link]
Michael Thompson's Website

Standing out from the competition can feel like an uphill battle. Whether you're struggling to craft the perfect sales pitch or wondering how to position yourself as a trusted advisor rather than just another vendor, listen up!

Join Peter Wilson, President of bizmktg.com, and Chris Goldman, Marketing Strategist and Business Coach, as they reveal the secrets to creating sales pitches that not only resonate but win.

Peter and Chris dive into April Dunford’s must-read book *Sales Pitch: How to Craft a Story to Stand Out and Win*. They explore the shift from traditional sales tactics to a more customer-centric approach, where building trust and helping clients navigate decisions is key.

Chris shares a story about how he once considered building his own fence to save money, only to realize that the expertise and service offered by professionals far outweighed the cost savings of doing it himself. It’s a perfect metaphor for businesses who think they can DIY their marketing—only to find that working with experts brings better results with less hassle.

Through the lens of storytelling frameworks like the hero’s journey and problem-solution pitching, Peter and Chris highlight the importance of understanding the high stakes for decision-makers. They explain why so many sales pitches end in no decision and offer strategies to overcome buyer hesitation by positioning your product or service as the solution to a real problem—one that helps, not just sells.

Ready to transform your marketing approach?

bizmktg.com is offering a free consultation to help you gain clarity on your marketing needs and offer strategies to grow your business.
Book your free consult today: "Book Consultation"

Peter sits down with Paul Sanneman, founder of Contractor Staffing Source. Paul shares his expertise on solving one of the biggest challenges facing the construction industry today: finding and retaining quality employees.

Key takeaways from this episode include:

- The importance of continuous recruitment in the construction industry

- Debunking common hiring myths that hold contractors back

- Leveraging AI and modern tools to streamline the hiring process

- Creating compelling job ads that attract top talent

- The value of pre-employment assessments in ensuring long-term employee retention

Paul offers invaluable insights into building a robust hiring pipeline, from crafting the perfect job ad to implementing a comprehensive onboarding process. Whether you're a small HVAC company or a growing remodeling business, this episode provides actionable strategies to transform your recruitment efforts.

Don't miss out on Paul's generous offer for podcast listeners, including free assessments and a discount on Contractor Staffing Source's services. Tune in to discover how you can build a stronger, more reliable workforce in today's competitive construction market.

🚀 Ready to Transform Your Recruiting?

Don’t miss the opportunity to get personalized advice from Paul Sanneman, founder of Contractor Staffing Source. Schedule a **FREE recruiting consultation** today and discover how you can supercharge your hiring process with AI. [Book your consultation here!](https://api.leadconnectorhq.com/widget/booking/UgwnkEr3tviQdrUGd0Ux)

Learn more about Contractor Staffing Source

https://contractorstaffingsource.com

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🎙️ Listen to Our Podcast: "Biz and Life Done Well”

Tune in to the "Biz and Life Done Well" podcast for insightful conversations on business growth, marketing strategies, and living life to the fullest. [Listen now!](https://bizmktg.com/podcast/)