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  • Business confidence for designers.
    © 2024 d.MBA
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  • 107- GoPro - Business Design Teardown
    2024/08/09

    Ever thought about the ingenious business and design strategies that turned an everyday gadget into an adventurer's (and content creator's) best friend?

    Our latest Business Design Teardown dives into the thrilling business and design strategies behind the iconic action camera brand GoPro, revealing the creative and strategic decisions that shaped GoPro's journey to becoming a market leader.

    Join Alen, Franz, and Tom as they explore the trails and navigate the rapids of GoPro's fascinating journey. They'll zoom in on...

    • How a founder's passion for surfing and desire to capture his adventures identified a gap in the market for him to explore
    • The role of prototyping and rapid iteration that led to GoPro's innovation breakthroughs
    • Why user-generated content was a critical marketing flywheel driving GoPro's early successes
    • How arrogance and a focus on iteration over innovation may have stifled GoPro's journey to the top of the action camera mountain...

    Whether you're a budding entrepreneur, a design lover, or someone who loves a good adventure tale, this episode has twists and turns that will elevate your perspective on GoPro's fascinating story.

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    1 時間 25 分
  • 106- Wikipedia - Business Design Teardown
    2024/06/04

    When you want to learn about the intersection of business and design, you can turn to d.MBA Business Design Teardowns.

    But for everything else? It has to be Wikipedia.

    In this podcast episode, we're tearing down one of the most significant sources of knowledge on the internet and uncovering how it isn't just a website—it's a worldwide wonder.

    We'll delve into why Wikipedia is a fascinating case study for designers, discovering the clever design and organizational strategies that make it user-friendly, universally engaging, and completely ubiquitous.

    Join Alen, Franz, and Tom as they explore…

    • The critical shift from scholar-led to community-led content creation that revolutionized Wikipedia's output and productivity
    • Why a commitment to form over function has led to a design language which prioritises readability, accessibility, and performance
    • The thousands of stakeholders - and novel-length conversations! - that Wikipedia's design team has to manage when shipping updates
    • How Wikipedia manages to stay informative and reliable without resorting to paid advertising

    So tune in to hear how design and strategy converge to keep this information titan thriving.

    You'll never look at Wikipedia the same way again…

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    1 時間 34 分
  • 105- Patagonia - Business Design Teardown
    2024/04/16

    Ready for a business adventure?


    For our latest Teardown, we're exploring the terrain of a brand that has revolutionized business and ethical standards. Yes, we're unearthing the tale of Patagonia, a brand that's more than just outdoor apparel. It's a testament to sustainability, innovation, and an unwavering love for the great outdoors.


    Patagonia is an icon of ethical business and thoughtful design. It's a brand that has masterfully woven the threads of environmental activism with cutting-edge business strategies. In this episode, Alen, Franz, and Tom will unravel how Patagonia has managed to design not just clothes but also a culture of sustainability and product innovation that other brands are dying to replicate.


    Join us as we explore...

    • The relatable conflicts of Patagonia's founder, a craftsperson at heart who remains reluctant to call himself a businessman
    • Why Yvon Chouinard committed early business self-sabotage in the interests of the environment he loved… and set the standard for the business's future decision-making.
    • How Patagonia weaves philosophy into its culture, always prioritizing its most important stakeholder: our planet
    • The role of activism in its brand ethos and the marketing side-effects that this fosters

    So, lace up your hiking boots, and let's hit the trail together in this latest Business Design Teardown. It will be one wild ride through Patagonia's business peaks and design valleys.

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    1 時間 25 分

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Business confidence for designers.
© 2024 d.MBA

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