Send us a text

Resilience and reinvention take center stage as we welcome Matt Williams, founder of FroPro Snack Bar and recovery coach, to share his remarkable journey from rock bottom to thriving entrepreneur.

Matt's story begins with a wake-up call in 2010 that led him to sobriety and a fresh start at age 28. What started as homemade peanut butter snack bars carried in his backpack while cycling around town (having lost his driver's license) transformed into a business through simple word-of-mouth at local juice bars. Today, FroPro's organic, plant-based bars are sold in Whole Foods and retailers across 36 states.

The conversation reveals fascinating insights into bootstrapping a food business, from kitchen experiments with a "perfect brownie cutter" to building a manufacturing facility and navigating the complexities of food packaging, production, and retail placement. Matt's deliberate decision to keep his product refrigerated—initially just personal preference—became a strategic advantage in a less crowded retail category.

Beyond the nuts and bolts of entrepreneurship, Matt opens up about the deeper purpose driving his work. Now approaching 15 years of sobriety, he creates employment opportunities for people in recovery, hosts the "Wake Up The Sun" podcast exploring successful people's routines, and serves as a recovery coach. With refreshing candor, he discusses the human struggles that persist even amid business success—those moments of self-doubt and the ongoing journey of personal growth.

Join us for this uplifting conversation about second chances, finding meaning through giving back, and building a business with authentic purpose. Whether you're facing your own reinvention or simply seeking inspiration, Matt's story reminds us that our greatest challenges often become the foundation for our most meaningful contributions.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Send us a text

What makes a billion-dollar brand like Crocs succeed despite its decidedly unattractive appearance? Welcome to our exploration of "ugly design" – those products, logos, and styles that confound traditional aesthetics yet achieve remarkable commercial success.

The paradox of ugly design reveals fascinating insights about how we interact with the world around us. Form doesn't always equal beauty, but sometimes that's exactly the point. Consider the ergonomic benefits of Crocs for chefs who stand all day, or how IKEA's notoriously difficult picture-only instructions have become a cultural touchpoint despite frustrating millions. These design choices prioritize function while creating memorable brand experiences.

The subjective nature of beauty further complicates our understanding. Apple's sterile minimalism – is it beautiful in its simplicity or simply lacking design? Our perceptions evolve with time, transforming yesterday's eyesores into today's vintage treasures. Remember how McDonald's Golden Arches were initially dismissed in the 1950s before becoming one of the world's most recognized symbols? Or how websites like Craigslist maintain primitive interfaces yet continue to thrive?

Some companies strategically embrace "ugly" as a business advantage. Spirit Airlines deliberately designed their visual identity to appear cheap, reinforcing their position as a budget carrier. Meanwhile, nostalgic traditions like ugly Christmas sweater parties demonstrate how emotional connections can completely override aesthetic judgments.

What's your favorite example of successful ugly design? Join the conversation and share your thoughts with us on Instagram. Let's celebrate the unconventional, the practical, and sometimes the downright unappealing designs that somehow manage to win our hearts despite their looks.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Send us a text

When Brian Forti visualized himself sitting in a theater surrounded by performers while meditating on a mountain in Sedona, he had no idea the universe was preparing him for the next chapter of his remarkable career. Two weeks later, a phone call led him to the Faena Hotel in Miami Beach, where he's spent the last decade designing immersive theatrical experiences that blend luxury, artistry, and innovation.

This journey from television producer to theatrical visionary didn't happen overnight. Brian's story begins with founding 40 Lane Entertainment in 1986, riding the wave of MTV's explosion and Miami's emergence as a creative hub. His collaborations with Gloria and Emilio Estefan opened doors to working with global superstars like Paul McCartney, Shakira, and Prince. Six Emmy Awards later, Brian had established himself as a creative force in the entertainment world.

What makes Brian's perspective so valuable is his understanding that everything in entertainment is fundamentally about design. "It goes from what are we going to do? Designing where you're going to shoot it, how you're going to shoot it, what they're going to wear, how you're going to film it, the lighting, everything—it's all design," he explains. This design-centric approach now informs his work at the intimate 160-seat Faena Theater, where audience members experience performances from just feet away, with dancers emerging from all directions in a space where every detail—from costumes to lighting—must reflect the luxury and artistic excellence of the Faena brand.

The conversation delves into the creative process behind shows like "Carmen" and "Retro," exploring how Brian and his team transform classic stories and musical eras into contemporary, sensory experiences. Unlike television, where creators must wait weeks or months for audience reaction, live theater provides immediate feedback, allowing constant refinement and evolution of the design.

Whether you're a designer, creator, or someone seeking inspiration to reimagine your own path, Brian's journey demonstrates the power of vision and the courage to reinvent oneself. As he puts it: "I learned that we can design our lives in any way... You can create anything you want. You have to feel it in your heart, you have to believe it and feel it. If you can do that, anything, anything is possible."

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com