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Business Growth Strategies: Avoid Discounts and Focus on Value

Jen and Todd discuss common complaints about slow business periods and share strategies for maintaining and growing your salon business.

They discuss personal experiences and emphasize the importance of consistent efforts like SEO, online booking, and expanding staff.

They caution against discounts and suggest leveraging current clientele for growth.

Practical tips include maintaining a strong online presence and delivering the best experience possible.

Todd also highlights the benefits of joining his newsletter for weekly business insights.

Todd's Newsletter

00:00 Introduction and Opening Remarks
00:08 Addressing Business Concerns
01:44 Dealing with Anxiety in the Workplace
03:58 The Importance of Adaptability
06:56 Strategies for Business Growth
14:39 The Role of Online Booking and SEO
17:28 Strategic Hiring and Flexible Workstations
18:40 Maximizing Business Potential: Expansion Strategies
18:57 Aligning Online Presence with Client Experience
20:11 The Pitfalls of Discounts and Alternative Strategies
22:09 Leveraging Client Relationships for Business Growth
24:06 Client Feedback and Business Improvement
27:50 The Power of Word-of-Mouth and Client Referrals
33:59 Conclusion and Final Thoughts

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Navigating Hiring Mistakes: Keys to Building Your Dream Team

In Episode 166, Jen and Todd tackle hiring mistakes in the salon business.

They discuss common hiring errors they've made and observed over the years, emphasizing the importance of finding the right fit for the business's long-term success.

They delve into the pitfalls of hiring just anyone due to market demand, the need to align hires with the business's core values, and the dangers of allowing toxic employees to linger.

They share insights on making thoughtful and strategic hiring decisions, recognizing red flags, and the necessity of having a clear vision for the business.

The discussion concludes with advice on maintaining clear goals and ensuring hires are true fits for both short-term needs and long-term business health.

00:00 Introduction and Opening Remarks
00:11 Discussing Hiring Mistakes
02:27 Personal Experiences with Hiring
03:31 The Importance of Cultural Fit
04:46 Dealing with Mismatched Hires
09:52 Letting Go of Employees
11:04 Leadership and Business Culture
14:15 Dealing with Uncommitted Team Members
14:57 Trusting Your Gut in Hiring Decisions
17:42 Learning from Hiring Mistakes
20:04 Recognizing and Addressing Red Flags
25:06 Balancing Business and Creativity
27:08 Setting Goals for Effective Hiring
28:33 Final Thoughts and Mentoring Advice

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Holiday Prep and Team Support Tips: Business Insights from Jen and Todd

In this episode, Jen and Todd discuss the importance of planning and preparation as the holiday season approaches.

They share insights about managing inventory, working with a reliable support team, maximizing business performance, and managing personal health to stay efficient.

Jen emphasizes ordering extra supplies to avoid disruptions, while Todd advises on efficient social media and marketing strategies.

They also highlight the significance of having a solid financial plan and providing a secure work environment as a meaningful gift to employees.

Tune in for actionable tips to ensure a profitable and stress-free year-end!

00:00 Introduction and Renovation Updates
01:17 Importance of Having a Reliable Team
02:51 Business Insights: Working with Non-Industry Professionals
04:52 Preparing for the Holiday Season
07:00 Maximizing Salon Efficiency and Health Tips
10:20 Business Strategies for the Holiday Rush
15:41 Inventory Management and Social Media Planning
19:51 Holiday Gifting and Profitability
23:40 Final Thoughts and Closing Remarks

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Ashley’s Journey: Leadership, Resilience, and Thriving in the Beauty Industry

In this episode, we chat with Ashley Enciso and discover her journey as a salon owner and hairstylist, sharing the highs and lows she's navigated in the beauty industry.

From handling unexpected crises to building a resilient and supportive work environment, we discuss the importance of leadership and problem-solving under pressure.

Ashley reflects on her early challenges, from renting a chair fresh out of school to finding the right fit in different salons and the turning points that led her to pursue independence.

Through anecdotes of personal adversity and triumphs, we explore the significance of finding a supportive community, the value of self-reliance, and Ashley's aspirations for expanding her salon.

Key topics include mentoring young stylists, the impact of workplace dynamics, and the need for a strong customer service foundation.

Whether you're new to hairstyling or a seasoned professional, this episode offers insights and inspiration for thriving in the beauty industry.

Find Ashley here:
Instagram: @ashleytheestylist @doradobeautyclub
Facebook: https://www.facebook.com/ashleytheestylist

00:00 Introduction and Salon Challenges
01:30 Handling Unexpected Situations
02:38 Leadership Under Pressure
03:13 Full Moon and Plumbing Woes
05:06 Navigating Business Mentorship
05:57 Ashley's Background and Early Life
07:33 Journey into the Hair Industry
09:56 First Salon Experience
13:42 Finding the Right Fit
19:41 Overcoming Setbacks
21:37 Starting Fresh and Growing
25:11 Going Independent
26:55 Inspiration and Friction at the Salon
27:54 Realizing the Need for Change
29:56 Taking the Leap to Independence
31:20 Challenges of Setting Up a New Salon
33:56 Navigating Toxic Work Environments
37:33 Building a Supportive Salon Culture
42:05 Launching Dorado Beauty Club
51:00 Advice for Aspiring Stylists
52:29 Conclusion and Final Thoughts

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Leadership and Modern Strategies in Salon Management

In this episode, Jen and Todd explore the multifaceted challenges and strategies in the salon industry.

They begin by discussing the personal and emotional aspects of parenting related to a sixth-grade trip and transition into the importance of leadership and personalized education in professional settings.

There's an emphasis on providing flexible schedules and maintaining work-life balance, particularly during the holiday season.

They delve into the role of technology in enhancing salon operations, including software to improve efficiency and eco-friendly practices to minimize chemical waste.

The episode also highlights the significance of understanding and explaining sustainable practices to staff for better buy-in.

Jen and Todd stress recognizing and appreciating each team member's contributions, the need for continuous growth opportunities, and the role of modern marketing strategies.

They also discuss the benefits of social media engagement and alternative content creation methods like blogging.

Cleanliness, decluttering, and selecting cohesive product lines are pivotal to creating a positive salon environment.

The overarching message is continuous improvement.

00:00 Introduction and Technical Difficulties
01:23 Emotional Week: Personal Stories
03:21 Leadership and Staff Development
05:34 Importance of Education in the Hair Industry
08:59 Flexible Schedules and Work-Life Balance
14:56 Embracing Technology in Salons
17:34 Sustainability and Eco-Friendly Practices
20:08 Communicating the 'Why' to Your Team
21:50 Breaking Down the Dollar: Visual Aids for Financial Understanding
23:25 Creating a Supportive Work Environment
26:15 The Importance of Opportunity and Growth
27:54 Modern Marketing: The Key to Attracting Clients
35:00 High-Quality Products and Cohesive Branding
38:37 Closing Thoughts and Final Advice

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Navigating the Chaos: Renovations, Education, and Personal Growth

In this episode, Jen and Todd navigate the chaos of home renovations while focusing on personal and professional growth.

They discuss the importance of patience and adaptability as they live on one floor with their family and dog due to an in-progress flooring project.

Transitioning to education, they recount their recent experience attending and assisting a cutting class with DJ Muldoon, highlighting the value of quality over popularity in educational courses.

The conversation delves into the significance of personal preference in selecting learning opportunities and the crucial importance of avoiding being swayed by social media followings.

They emphasize the need for a personal education plan tailored to individual growth and success and highlight the benefits of smaller, hands-on classes.

They encourage self-awareness and advocate for a thoughtful approach to choosing educational paths that truly resonate and contribute to one's development.

Jen and Todd conclude by promoting their new email newsletter, which offers business insights and personal growth tips.

00:00 Introduction and Renovation Update
00:49 Opening Take: Embracing Patience and Flexibility
05:20 Class Experience and Insights
12:14 Choosing the Right Education
24:31 Final Thoughts and Closing

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Navigating Business Highs and Lows: Lessons in Leadership and Growth

In this episode, Jen and Todd delve into the complexities of managing a business, emphasizing the importance of embracing both the highs and lows.

They discuss the significance of starting conversations without overthinking potential outcomes and advocating for proactive dialogue in all aspects of life.

They share insights into leadership by example, particularly in cultivating a positive work environment and guiding young professionals.

The duo highlights their experiences in running a salon, focusing on team dynamics and core values, and celebrating wins while preparing for challenges.

Jen and Todd also stress the impact of positivity and fun in the workplace and the need for self-reflection to steer a business in the right direction.

00:00 Introduction and Greetings
00:24 The Ups and Downs of Business
01:01 Opening Takes: Start the Conversation
02:33 Opening Takes: Start Where You Are
04:48 Celebrating Success and Team Culture
08:31 Handling Challenges and Bad Reviews
13:37 Leadership and Team Development
19:07 Hiring Young Professionals: Our Approach
19:37 Finding the Right Fit: Tori's Success Story
20:04 Challenges and Lessons in Hiring
22:16 The Importance of Core Values
23:24 Handling Team Dynamics and Culture
26:49 Encouraging Team Participation
31:01 Flexible Scheduling and Staff Well-being
34:07 Closing Thoughts and Call to Action

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Overlooked Opportunities and Building Skills in a Salon Environment

In this episode, Jen and Todd discuss their experiences from a recent Friday recording, where they explore the importance of identifying and capitalizing on overlooked opportunities within the salon industry.

They share stories about missed opportunities, such as how a staff member named Gianna was given the chance to lead a hair extension class, leading to a sense of pride and accomplishment.

They emphasize the significance of a positive mindset, mentorship, and delegation in fostering a supportive team environment.

Jen and Todd also discuss the value of soft skills, time management, and cleanliness and how crucial it is for salon professionals to focus on client experiences beyond just providing services.

They touch on various other insights about client feedback, networking, and setting professional standards.

00:00 Introduction and Opening Takes
01:19 Empowering Staff: Gianna's Teaching Moment
05:08 The Importance of Value in Basic Services
08:24 Client Relationships and Exceptional Service
14:48 Learning New Skills and Overcoming Complacency
18:26 Balancing Ambition and Readiness
19:00 The Importance of Focused Learning
21:08 Trust and Structure in the Salon
22:25 The Reality of Licenses and Certifications
24:11 Health and Wellness in the Salon Industry
26:00 Supporting Staff Through Tough Days
27:22 Time Management and Client Experience
31:17 Networking and Industry Insights
33:08 Metrics, Feedback, and Cleanliness
36:38 The Value of Soft Skills
38:29 Conclusion and Call to Action

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