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Over a decade ago, Martin Seligman charted a new approach to living with "flexible optimism". Now, in his most stimulating and persuasive book to date, the best-selling author of Learned Optimism introduces the revolutionary, scientifically based idea of "Positive Psychology". Positive Psychology focuses on strengths rather than weaknesses, asserting that happiness is not the result of good genes or luck.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Amid one of the darkest times in American history, it was a moment that captured the attention of the nation. Brett Crozier, captain of the most powerful and prestigious aircraft carrier in the United States Navy, walked off his ship for the last time while thousands of his sailors saluted and chanted his name in admiration. This remarkable moment occurred after Crozier made the decision to try to protect his sailors by pleading with his superiors for help when COVID-19 swept through the vessel. Two days later, he was relieved of command.

This audio kit includes: internationally renowned Dr. Stephen R. Covey teaching about how and why to develop a Personal Mission Statement and a Learning Guide (PDF) with Dr. Covey's instructions for detecting and creating your mission statement. This printable booklet gives additional insights and examples of how others have created their mission statements, thus helping you capture yours, so you will be able to lead and govern your life according to your deepest priorities.

Remaining relevant as a creative professional takes more than creativity—you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

One of the country's most eminent practitioners of the art and science of negotiation offers practical advice for the most challenging conflicts - when you are facing an adversary you don't trust, who may harm you, or who you may even feel is evil. The head of Harvard's famed Program on Negotiation, Robert Mnookin provides tools for confronting devils of all kinds - in business, politics, and family life.

Courageous, insightful, brave, and characteristically authentic, Let Love Have the Last Word shares Common’s own unique and personal stories of the people and experiences that have led to a greater understanding of love and all it has to offer. It is a powerful call to action for a new generation of open hearts and minds, one that is sure to resonate for years to come.

In Whale Done!, Ken Blanchard shows how positive reinforcement and redirection can help increase productivity. These techniques are remarkably easy to master and can be applied equally well at home, allowing listeners to become better parents and more committed spouses and have happier personal lives.

The War Below reveals the explosive brawl among industry titans, conservationists, community groups, policymakers, and many others over whether the habitats of rare plants, sensitive ecosystems, Indigenous holy sites, and other places should be dug up for their riches.

In Fluke, myth-shattering social scientist Brian Klaas takes a deep-dive into the phenomenon of random chance and the chaos it can sow, taking aim at most people’s neat and tidy version of reality. The book’s argument is that we willfully ignore a bewildering truth: but for a few small changes, our lives—and our societies—could be radically different.

Following his blockbuster biography of Steve Jobs, The Innovators is Walter Isaacson's revealing story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and an indispensable guide to how innovation really happens. What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail?

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.

The Judgment Detox is an interactive process that calls on spiritual principles from the text A Course in Miracles, Kundalini yoga, meditation, EFT, and metaphysical teachings, allowing us to release the beliefs that hold us back from living a better life. Gabby has demystified these principles to make them easy to apply and commit to.

From John Mack, former CEO of Morgan Stanley, an intimate personal memoir and riveting business story, recounting how he helped grow the company from 300 to 50,000 employees over four decades, transformed a notoriously competitive culture into a successful and collaborative one, and lead the company through the 2008 financial crisis. With humor and honesty, Mack shares advice on both business and life: how to create a culture of team players, how to keep perspective during crises, how to make difficult decisions when all eyes are on you, and more.

These days, we face no greater challenge in our personal and professional lives than organizing and managing our time. Now Julie Morgenstern explains how to overcome the time challenge once and for all. Her groundbreaking from-the-inside-out approach helps you uncover your psychological strengths and stumbling blocks and create a time-management system that suits your individual needs.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.

Negotiation is not a zero-sum game. It’s an essential skill for your career that can also improve your closest relationships and your everyday life. Still, people often shy away from it, feeling defeated before they’ve even started. In this groundbreaking new book on negotiation, Alexandra Carter - Columbia law professor and mediation expert who has helped students, business professionals, the United Nations, and more - offers a straightforward accessible approach anyone can use to ask for and receive more.

Like Henry Ford, Sam Walton, or Steve Jobs in the early years of Ford, Walmart, and Apple, Jeff Bezos is the business story of the decade. Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history with 2% of US household income being spent on nearly 500 million products shipped from warehouses in 17 countries.

E.M. Gray once observed, "The successful person has the habit of doing the things failures don't like to do. They don't like doing them either necessarily. But their disliking is subordinated to the strength of their purpose." This is the essence of Habit 3. You'll learn a new mindset of examining how you spend your time, and you'll learn how to focus your efforts in ways that create greater success both professionally and personally.