検索キーワード： 制作 "Audible Studios" 科学・工学

今回のテーマを取り上げようと思ったきっかけは、先日、米コンシューマリポートが報告した調査記事だった。同社は毎年、自動車メーカーのブランド力をいくつかの切り口からスコアリングして順位を付けている。ドイツのメーカーに比べ、日本メーカーは信頼感で勝るスコアを付けることが多く、とりわけレクサスやトヨタが強いランキングだ。今年もナンバーワンはレクサスだったが、2位には意外なメーカーが顔を覗かせていた。マツダである。3位以下はトヨタ、アウディ、スバル、ポルシェ、ビュイックと続く。マツダは昨年、トップ5にも入っていなかったというのに大躍進したのだ。こうした様々な自動車関連のランキングや評価が掲載されたコンシューマリポートの2015年の自動車特集号の表紙は、数ある新発表車種の中からMAZDA MX-5（日本名：ロードスター）が選ばれている。(本文より)本田雅一　続・モバイル通信リターンズはこちらから→http://yakan-hiko.com/honda.html

The Earth teems with life: in its oceans, forests, skies, and cities. Yet there's a black hole at the heart of biology. We do not know why complex life is the way it is, or, for that matter, how life first began. In The Vital Question, award-winning author and biochemist Nick Lane radically reframes evolutionary history, putting forward a solution to conundrums that have puzzled generations of scientists.

How Dogs Love Us answers the age-old question of dog lovers everywhere and offers profound new evidence that dogs should be treated as we would treat our best human friends: with love, respect, and appreciation for their social and emotional intelligence.

Aubrey Clayton traces the history of how statistics went astray, beginning with the groundbreaking work of the 17th-century mathematician Jacob Bernoulli and winding through gambling, astronomy, and genetics. Clayton recounts the feuds among rival schools of statistics, exploring the surprisingly human problems that gave rise to the discipline and the all-too-human shortcomings that derailed it.

開発期間が長いバイオベンチャーの成長過程の中には「死の谷」と呼ばれる期間がある。この「死の谷」を越えるための資金調達は大変な難関で、企業存続の大きな分かれ道になる。
本誌では、バイオ後続品の「ジーンテクノサイエンス」、がん細胞を溶かす薬を目指す「オンコリスバイオファーマ」、経皮吸収製剤の「メドレックス」、細胞シート培養技術の「セルシード」をリポート。そのトップから技術・開発・成長戦略を語ってもらう。 本書は投資家向けの「会社四季報オンライン」に連載した「大化け創薬ベンチャーを探せ！」に、最新情報を加筆し電子化したものです。

Nearly every US city would like to be more walkable - for reasons of health, wealth, and the environment - yet few are taking the proper steps to get there. The goals are often clear, but the path is seldom easy. Jeff Speck’s follow-up to his best-selling Walkable City is the resource that cities and citizens need to usher in an era of renewed street life. Walkable City Rules is a doer’s guide to making change in cities, and making it now.

ペンローズが追い求めた「驚きの図形」が見つかった！世界中の数学ファンを熱狂させたペンローズ・タイルの発表（1974年）から半世紀──。

Where does DNA come from? What is consciousness? How did the eye evolve? Drawing on a treasure trove of new scientific knowledge, Nick Lane expertly reconstructs evolution's history by describing its 10 greatest inventions - from sex and warmth to death - resulting in a stunning account of nature's ingenuity.

At the heart of this classic, seminal book is Julian Jaynes' still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only 3,000 years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion - and indeed our future.

A preeminent geneticist hunts the Neanderthal genome to answer the biggest question of them all: what does it mean to be human? What can we learn from the genes of our closest evolutionary relatives? Neanderthal Man tells the story of geneticist Svante Pbo’s mission to answer that question, beginning with the study of DNA in Egyptian mummies in the early 1980s and culminating in his sequencing of the Neanderthal genome in 2009.

In a rarified world of scientific research, a revolution has been brewing. Its activists are not anarchists, but rather Nobel Laureates in physics and economics and pony-tailed graduates, mathematicians, and computer scientists from all over the world. They have formed an iconoclastic think-tank and their radical idea is to create a new science: complexity. They want to know how a primordial soup of simple molecules managed to turn itself into the first living cell--and what the origin of life some four billion years ago can tell us about the process of technological innovation today.

鉄道ファンのみならず人気の高い「新幹線」をめぐる最新の話題を特集する。

A true scientific pause-resister that traces a remarkable scientific breakthrough (the isolation of endorphins in the brain) as dedicated scientists race - not only with their fellow scientists - but against time and the profit hungry giant pharmaceutical companies. This audiobook chronicles the fascinating discovery of endorphins, the body's natural painkiller.

Whether it is true or not that not more than 12 persons in all the world are able to understand Einstein's Theory, it is nevertheless a fact that there is a constant demand for information about this much-debated topic of relativity. The books published on the subject are so technical that only a person trained in pure physics and higher mathematics is able to fully understand them. In order to make a popular explanation of this far-reaching theory available, the present book was written.

For the larger-than-life personalities now staking their fortunes on the development of rocket ships, the new race to explore space could be a dead end, a lucrative opportunity - or the key to humanity's salvation. Elon Musk and Jeff Bezos take center stage in this fast-paced narrative as they attempt to disrupt the space economy, feed their own egos, and maybe even save the world.

Own an unruly horse? Thinking about purchasing a horse but don't exactly know what to expect once you do? Ever wondered what and how a horse thinks? Mark Rashid tells stories that provide horse owners and potential buyers with the best training solutions - straight from the horse's mouth. By considering the horse's point of view, he explores a variety of solutions to common training problem like head tossing, trailer loading, mounting problems, and more.

What is consciousness? Why are we here? Where did it all come from - the laws of nature, the stars, the universe? Humans have been asking these questions forever, but science hasn't succeeded in providing many answers - until now. In The Grand Biocentric Design, Robert Lanza, one of Time magazine's "100 Most Influential People", is joined by theoretical physicist Matej Pavšic and astronomer Bob Berman to shed light on the big picture that has long eluded philosophers and scientists alike.

Die Wissenschaft hinter dem Gesetz der Anziehung - Manifestieren lernen vom Experten. Weltbestseller-Autor James Doty (Into the Magic Shop – Das Alphabet des Herzens) zeigt in seinem neuen Ratgeber Mind Magic, dass Manifestieren wirklich funktioniert: Du hast echte Herzenswünsche, möchtest bestimmte Ziele erreichen oder einfach ein glückliches und erfülltes Leben führen? Der Neurochirurg Dr. James Doty erklärt anschaulich, was in unserem Gehirn passiert, wenn wir Affirmationen sprechen und unsere Wünsche visualisieren.

ダイソンが掃除機や扇風機で蓄積してきたノウハウを活かして参入した“ヘアドライヤー”という新しい事業領域。その高価格（4万5000円）が話題だ。高価だけに、SNSのタイムラインで検索をすると、本当にその価値があるのか？という視点での話題が拡がっている。 また、高価格を肯定するために、必要以上に広告やPRで消費者をミスリードするメッセージを出しすぎているのではないか？　という意見もあった。家電ベンチャーCEREVOを経営する友人の岩佐氏は「618gのドライヤなんて軽くないぞ！　メディアよ、ダイソンのPR戦略に踊らされるな！ ...という話」というブログを書いていた。 ダイソンの製品は悪くないが、そのPR戦略の踊らされているマスコミはおバカであるという指摘だ。実際にお馬鹿な記事が大量にあるかどうかはともかく、ダイソンが“消費者を踊らせるPR戦略”をしているかというと、まったくそんなことはない。(本文より) 本田雅一　続・モバイル通信リターンズはこちらから→http://yakan-hiko.com/honda.html

Nos pasamos toda una vida con un solo cuerpo y casi no sabemos cómo funciona. Desde los genes hasta nuestra capacidad de hablar, pasando por nuestras constantes adaptaciones al medio y los riesgos que corremos, este libro nos descubre que nuestro microcosmos es un verdadero milagro, lleno de prodigios y de secretos asombrosos. Explicar el cuerpo humano en toda su integridad, y hacerlo para todos los públicos, solo está al alcance de un autor como Bill Bryson.