検索キーワード： ナレーター "Katie Koster" 科学・工学

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

“Kill it with fire”, the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk approach that often burns through tons of money and time only to result in a less efficient solution. This book offers a far more forgiving modernization framework, laying out smart value-add strategies and proven incremental techniques that work equally well for ancient systems and brand-new ones.

How many hours of sleep did you get last week? How many steps did you walk today? How many friends do you have? It seems everywhere you go, you’re surrounded by numbers. You depend on them, so you think they’re dependable, neutral, exact. But the truth? Numbers lie. They mislead. They’re tricky, little manipulative devils. And they’re in the process of really messing things up for you. You just don’t know it yet.