検索キーワード： 事業開発・起業

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the 21st century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan.

In 2006, John Doerr was challenged by his 15-year-old daughter to solve the climate crisis. And for 15 years, that has been his goal. Despite many solutions already being in hand - batteries, electric vehicles, solar and wind power - global warming has continued to worsen as we lack the policy, investment, and global consensus to fully deploy them. We need a clear course of action. Using Objectives and Key Results, the tool that has helped Google and many other start-ups achieve awe-inspiring goals, Doerr presents an action plan to safeguard the planet for generations to come.

This book serves as a guide. It dives into the process of raising a venture capital fund, the how-tos, the unique language of the limited partner (LP) world, secrets of how LPs think about fund diligence and alignment, the best practices in fundraising, what works, and how you can best prepare for success.

Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilising society in its single-minded pursuit of maximising shareholder value. Rebecca Henderson, McArthur University Professor at Harvard University, argues for a new framework; one that can simultaneously make a positive societal impact while also delivering sustained financial performance.

 There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. 

In 1982, business guru Tom Peters co-authored In Search of Excellence, one of the most influential business guides of all time. More recently, through 400 seminars in 47 states and 22 countries, Peters reexamined, refined, and reinvented his views on innovation, the #1 survival strategy, he asserts, for businesses of the next millennium.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

Having a clear knowledge of your business's financial life is important. No one should be in the dark about their overall financial picture. That's a disaster waiting to happen. However, with a perfunctory knowledge of basic accounting principles, including assets and liabilities, creating financial statements, budgeting, and more, you'll be on the road to healthier relationship with your money.

To become a millionaire, you have to think like one. The Millionaire Mind shows you how. Also available: The Millionaire Next Door.

At twenty-eight, fresh from Stanford’s MBA program and steeped in the move-fast-and-break-things ethos of Silicon Valley, Andy Dunn was on top of the world. He was building a new kind of startup—a digitally native, direct-to-consumer brand—out of his Manhattan apartment. Bonobos was a new-school approach to selling an old-school product: men’s pants. Against all odds, business was booming.

Drawing on his experience as a web designer, marketing consultant, and successful entrepreneur, Paul J. Scott breaks key web startup concepts into easy-to-use tips and advice. Whether you’re looking to revolutionize an industry or just change your own life, this is the one book you need before launching your online business. 

Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.

To keep your brand innovative, you need to feed your creative spirit, and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a café, and dream.  

This brief, easy-to-understand and inspiring book has become a guide for thousands of people—giving them the tools they need to find their next move, trust themselves, and take action.

Startup Boards draws on the authors' experience and includes stories from board members, startup founders, executives, and investors. Any CEO, board member, investor, or executive interested in creating an active, involved, and engaged board should listen to this audiobook—and keep it handy for reference.

Are you about to start your career or do you want to reorient yourself? Would you like to have the autonomy of an entrepreneur without starting from scratch? What if you considered the family business as a career option? Working with your family aims to provide you with the necessary support in your long process of reflection. This book will allow you to learn more about the particularities of a family business by exploring the 3 spheres that make it up: the business, the property and the family.

From Empress Mills to the Iron and Steel Plant, from the establishment of IISc to the building of the Taj Mahal Hotel, Jamsetji's vision made India stand tall. In this carefully researched account, R. Gopalakrishnan and Harish Bhat provide insights into the entrepreneurial principles of Jamsetji that helped created such a successful and enduring enterprise.

Half self-help, half Uber Eats how-to, Zen in the Art of Driving demystifies the experience of working for yourself as a delivery driver. Its insanely straightforward approach will give you the keys to increase your earning potential, add to your income and get closer to your dreams. Jabril breaks the job down to a simple science and shares all the secret insights they gained over more than 10,000 deliveries.