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China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.

In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in China reveals industry secrets, including the dangerous practice of quality fade - the deliberate and secret habit of Chinese manufacturers to widen profit margins through the reduction of quality inputs.

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.

All the experts agree: The 21st century belongs to China. Given America's looming insolvency and the possibility of the collapse of the US dollar, who can doubt that China is poised to take over the role of economic superpower? Written by political economist and leading financial journalist James Gorrie, this audiobook offers a highly controversial, contrarian view of contemporary China. Drawing upon a wealth of historical and up-to-the-minute data, Gorrie makes a strong case that China, itself, is on the verge of an economic crisis of epic proportions.

With the US market in shambles, investors are looking for other places to put their money. Europe has become the destination of choice and will continue to be for the foreseeable future.

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.

Clearly, the fate of the global economy depends on developments in these two countries and on the relationship between them. Recent discussion about strategic partnership and strategic competition obscures the longer relationship between these two economies. Professor Rithmire's lecture explains the past, present, and future of economic interdependence of China and the US, making sense of its role in the global financial crisis of 2008 and the adjustments taking place in its wake.

With five trillion dollars traded every day, FX dwarfs all other markets. It's a tough market to master - but not as tough as people think. Currency Kings provides the keys anyone can use to unlock the enormous potential of FX. FX guru Ben Robson walks you through the process of developing a sound strategy, creating a competitive edge, scaling your efforts, and managing risk.

China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights.

In 2006, world oil consumption will exceed 1,000 barrels per second. The news marks an important change that will have a far-reaching impact on world economies, investments, and business profitability. In A Thousand Barrels a Second, chief energy economist of ARC Financial Peter Tertzakian examines the future of oil and offers insights into what it will take to rebalance our energy needs and seize new opportunities. He answers the top questions asked by business leaders, policy makers, investors, and concerned citizens as we approach the coming break point.

A powerful book that shows the step-by-step evolution of a new kind of global technology powerhouse, The Lenovo Way is an indispensable guide for leaders and managers who deal with strategy, innovation, branding, and HR at any kind of company. It also tells the remarkable story of how two women from very different backgrounds rose to become leaders in Lenovo's journey to the top.

Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%.

When you drop your Diet Coke can or yesterday’s newspaper in the recycling bin, where does it go? Probably halfway around the world, to people and places that clean up what you don’t want and turn it into something you can’t wait to buy. In Junkyard Planet, Adam Minter - veteran journalist and son of an American junkyard owner - travels deep into a vast, often hidden, 500-billion-dollar industry that’s transforming our economy and environment.

As an economist and former banker, Mark Carney has spent his life in various financial roles, in both the public and private sector. Value(s) is a meditation on his experiences that examines the short-comings and challenges of the market in the past decade, which he argues has led to rampant public distrust and the need for radical change. Focusing on four major crises - the global financial crisis, the global health crisis, climate change, and the fourth Industrial Revolution - Carney proposes responses to each.

The nine core strategies that will help companies keep customers, attract quality talent, generate revenue, and improve the communities around them, all in the face of new disruptive forces. Beyond Great will give listeners everywhere the strategies they need to navigate a daunting new era of technological, economic, and social change. Supported by years of research and hands-on consulting practice, it will present a comprehensive framework for building a high-performing, adaptive, and socially responsible global company.

An unvarnished, story-driven, practical guide to working across cultures. The book features real stories of companies going global and highlights the realities of doing business overseas in a post-globalisation world. Each story gives fascinating insights and lessons into the cultural realities and unexpected surprises of modern globalisation. The Accidental Business Nomad is for anyone working in a more global environment and who is looking to gain critical insights and communications skills needed for a shrinking world.

War in Ukraine, a global hunger crisis, the West's cost of living crisis—the eruptions of 2022 were all too predictable. In Price Wars, Rupert Russell lays out just how these crises are connected and how many such events plunged the 2010s into a decade of turmoil.

Over the last decade, Azeem Azhar - writer, technologist and creator of the Exponential View platform - has become our leading thinker on how technology is transforming business, politics and society. Now, Azhar offers a holistic way to think about the effects of new tech. Our society, Azhar argues, is afflicted by an 'exponential gap' - the gulf between the growing pace of technological change, and our institutions' struggle to keep up.

Economic theories and models shape our everyday lives. They are relied on by politicians when tax rises or cuts are being considered. They inform debates about everything from bonuses for CEOs to minimum wage rates, to the level of job protection enshrined in law. They determine what levels of tobacco or petrol duty are charged and influence government approaches to issues as diverse as obesity and climate change. But are policy makers right to be so slavishly reliant on them? Tom Bergin is sceptical, and he subjects eight of the most prevalent economic mantras to close scrutiny.

Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises.