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One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

Structured query language, or SQL (pronounced "sequel" by many), is the most widely used programming language in database management and is the standard language for relational database management systems (RDBMS). SQL programming allows users to return, analyze, create, manage, and delete data within a database - all within a few commands.

Graph-Powered Machine Learning teaches to use graph-based algorithms and data organization strategies to develop superior machine learning applications. You’ll dive into the role of graphs in machine learning and big data platforms, and take an in-depth look at data source modeling, algorithm design, recommendations, and fraud detection. Explore end-to-end projects that illustrate architectures and help you optimize with best design practices.

Work with data like a pro using this guide that breaks down how to organize, apply, and most importantly, understand what you are analyzing in order to become a true data ninja.

The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.

"SQL: Learn SQL Programming and Database Management" is your comprehensive guide to mastering the essential skills needed to manage, query, and secure databases in today’s data-driven world. Whether you're a beginner starting your journey into the world of databases or an experienced developer looking to deepen your understanding, this book offers a clear, step-by-step approach to learning SQL and database management.

"Algorithms: From Basic Concepts to Complex Solutions" is your essential guide to mastering the art of algorithmic problem-solving. Are you a beginner stepping into the world of computer science or an experienced developer looking to deepen your understanding, this book offers a comprehensive exploration of algorithms, from foundational principles to advanced techniques.

Whether you’re an AI novice eager to dip your toes or an enthusiast ready to plunge headfirst, "Strategies for Higher Thinking" gears you up for the journey. Explore the AI landscape, understand its impact, and harness its powerful potential across diverse fields.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

Artificial intelligence (AI) has emerged as a groundbreaking concept with immense potential to revolutionize various aspects of life and enhance productivity. From simplifying everyday tasks to streamlining complex processes, AI has proven to be an invaluable tool for individuals and businesses alike. This chapter provides an overview of AI and its potential to transform productivity in our modern world.

Radically improve the quality of your data visualizations by employing core principles of color, typography, chart types, data storytelling, and more. Everyday Data Visualization is a field guide for design techniques that will improve the charts, reports, and data dashboards you build every day. Everything you learn is tool-agnostic, with universal principles you can apply to any data stack.

From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.

xGenius explores the interplay between analysis, tactics, and decision-making. It seeks to put the sport of football under the microscope with the aim of getting closer to the ultimate truth of what makes players, managers and teams successful. What, ultimately, wins football matches. Packed with examples from the Premier League and beyond, xGenius shows how xG and other performance analysis tools are helping answer previously unanswerable questions.

This book identifies the seven key emerging Internet-related technologies: Internet of things, smart everything, big data, cloud computing, cybersecurity, software-defined networking, and online education. This book provides an introduction, applications, benefits, and challenges for each technology.

If you need to learn Spring, look no further than this widely beloved and comprehensive guide! Fully revised for Spring 5.3, and packed with interesting real-world examples to get your hands dirty with Spring. Over the years, Spring in Action has helped tens of thousands of developers get a major productivity boost from Spring. This new edition of the classic best seller covers all of the new features of Spring 5.3 and Spring Boot 2.4 along with examples of reactive programming, Spring Security for REST Services, and bringing reactivity to your databases.

We are living in the age of information and there’s no denying it—those who are best at organizing, understanding, and then using data to their advantage will be the ones on top. The skills themselves are simple and easy to learn and will give you a tremendous advantage in the highly competitive marketplace of today’s workforce. The only thing left is for you to give a little commitment and launch yourself into a whole new reality of success.

Smacking some numbers onto a pie chart is old news and simply doesn't work anymore. Keeping your audience inspired and on the edge of their seats through an engaging data story is what we as business professionals should be striving to do. How to Win with Your Data Visualizations uncovers the fundamentals of what makes a winning data presentation and has laid them out in five easy-to-understand parts you can immediately apply to your next chart and presentation to see a winning data story unfold.

"#Datastories - Seguire le impronte umane sul digitale” è un saggio che indaga sul significato nascosto degli small data che quotidianamente seminiamo in Rete attraverso i nostri tablet e smartphone. Si tratta delle impronte che lasciamo ogni giorno sui nostri dispositivi, quando digitiamo chiavi di ricerca sul web, mandiamo cuoricini sui social e facciamo swipe sulle app. Dati minuscoli, che possono rivelare i nostri comportamenti, le scelte di consumo, i codici linguistici, le nostre tensioni culturali.

A successful pipeline moves data efficiently, minimizing pauses and blockages between tasks, and keeping processes along the way operational. Apache Airflow provides a single customizable environment for building and managing data pipelines, eliminating the need for a hodgepodge collection of tools, snowflake code, and homegrown processes. Using real-world scenarios and examples, this book teaches you how to simplify and automate data pipelines, reduce operational overhead, and smoothly integrate all the technologies in your stack.

Using data to guide decision making builds stronger, more adaptable organisations that can thrive in a rapidly changing world. Embedding a pragmatic, data-guided culture in any organisation can be a challenge. This comprehensive guide for leaders sets out a proven framework for developing the mindset and strategies required to generate value from data and to scale quickly. Jargon-free and packed with practical advice, Data Means Business can help you activate your data to generate growth.