検索キーワード： ビジネス倫理

If you've ever tried to use search engine optimization but failed to get the web traffic your content deserves, then you know that learning SEO is confusing if not outright daunting. Where to start? Now take Facebook: A colossal entity with over one billion daily users interacting with each other and checking their newsfeed constantly - any smart digital entrepreneur will recognize the utmost importance of effectively using Facebook - the most powerful form of social media - to their advantage.

In addition to his work as an entrepreneur, corporate executive, and consultant, for the last 16 years August Turak worked alongside the Trappist monks of Mepkin Abbey, watching firsthand as they undertook new enterprises and sustained an incredibly successful business practice. Service and selflessness are at the heart of this 1,500-year-old monastic tradition’s remarkable business success, an ancient though immensely relevant economic model that preserves what is positive and productive about capitalism while transcending its ethical limitations and internal contradictions.

Almost one in four American working adults has a job that pays less than a living wage. Conventional wisdom says that’s how the world has to work. Bad jobs with low wages, minimal benefits, little training, and chaotic schedules are the only way companies can keep costs down and prices low. If companies were to offer better jobs, customers would have to pay more or companies would have to make less. But in The Good Jobs Strategy, Zeynep Ton, a professor at the MIT Sloan School of Management, makes the compelling case that even in low-cost settings, leaving employees behind - with bad jobs - is a choice, not a necessity.

Penguin Audio presents Damaged Goods, by Oliver Shah. In March 2015, British businessman and the chairman of Arcadia Group Sir Philip Green sold BHS for £1 to Retail Acquisitions, owned by Dominic Chappell, a serial bankrupt who filed BHS for administration shortly after. By April 2016, BHS had debts of £1.3bn, including a pensions deficit of £571m. Damaged Goods follows Green's journey to the big time, the sale of BHS and the subsequent investigation that concluded with Green paying £363m to the Pensions Regulator.

For 15 years, sports agent Josh Luchs made illegal deals with numerous college athletes, from top-tier, nationally recognized phenoms to late-round draft picks. Then, in October 2010, Luchs wrote a confessional article in Sports Illustrated, telling the truth about what he did and didn't do. Since then, he has taken on a new role: whistle-blowing, truth-telling reformer. In telling his own story, Luchs here pulls back the curtain on the real economy - and the broken system - of college football.

More random but sparkling and insightful bits of news and short stories and anecdotes and parables and allegories that remind us of the structure extant in our day-to-day, some of the edges and vertices and angles of the quadrangles we form around us, solid things that we can count on to guide our actions.

From education to work to dating, this inspirational, honest and provocative book recognises and celebrates the strides black women have already made, while providing practical advice for those who want to do the same and forge a better, visible future. Illustrated with stories from best friends Elizabeth Uviebinené and Yomi Adegoke’s own lives, and using interviews with dozens of the most successful black women in Britain.

How powerful are your networking skills? In this era of super-communications, "making it" means making connections, and putting those connections to work.

Now Susan RoAne, best-selling author of How to Work a Room, offers her surefire methods for developing your networking techniques and resources and turning your networks into a ladder for success.

"Ideas are the greatest and most crucially practical power on earth," wrote Ayn Rand. In the title essay of this collection, Leonard Peikoff applies this principle to the world of business. He shows that certain philosophic ideas, such as reason, egoism, and individualism, are needed to defend and protect the freedom of businessmen, while the opposite ideas, such as mysticism, altruism, and collectivism (which dominate our universities), destroy that freedom.

This book is about how businesses can adopt a Single Organizing Idea and, more importantly, why they have to. Drawing on stories and case studies, and with reference to the UN's Sustainable Development Goals, its no-nonsense approach sets aside the ideals to confront the realities of business reform. It demonstrates the power and potential that a Single Organizing Idea can bring to any business prepared to take its head out of the sand and proactively respond to today's challenges.

Kip Tindell, the founder and CEO of The Container Store, reveals the seven secrets to keeping both customers and employees happy and all fully engaged. In Uncontainable, Tindell reveals his approach for building a business where everyone associated with it thrives through embodying the tenets of conscious capitalism. Tindell's seven foundation principles are the road map that drives everyone at The Container Store to achieve the goals of the company.

With the principles outlined in Millionaire by Thirty, recent graduates will be earning enough interest on their savings to meet their basic living expenses by the time they're 30. And by the time they're 35, their investments will be earning more money than they are, guaranteeing them a happy, wealthy future.

A just culture is a culture of trust, learning, and accountability. This third edition offers new material on restorative justice and ideas about why your people may be breaking rules. Supported by extensive case material, you will learn about safety reporting and honest disclosure, retributive just culture, and the criminalization of human error. If you learn to look at accountability in different ways, your impact on restoring trust, learning, and a sense of humanity in your organization could be enormous.

Influence Without Authority is the classic guide to getting what you need from people you don't control. Getting things done requires collaboration, and convincing others to contribute requires political skill; this book introduces the Exchange Model, in which you get what you need by offering something of value in return. The key lies in knowing what the other person values - that's their "currency", and it's your immediate tool for coaxing their cooperation. This model has been proven over decades, as organizations around the world have turned toward collaboration.

Values, integrity, character, and ethics have distinct properties. There are rules you can't break, and lines that you can't cross and remain true. These bits of news and short stories and anecdotes and metaphors and parables and allegories simply remind us that the lines exist. Nothing preachy, merely the opportunity to consider your edges. Rather than following the crowd by seeing how close you can get to a line, why not embrace your values more fully, live with greater integrity, develop a superior character, and always act with unswerving ethics?

Whether interviewing, selling, networking, or leading a team, brainstorming with the boss or delivering a presentation, success in business depends on connection with other people. Nicholas Boothman, the best-selling author or How to Make People Like You in 90 Seconds or Less, now brings his system of forging instant relationships to the world of business. Beginning with the simplest of tools - face, body, attitude, and voice - he shows how to make a dazzling first impression.

A groundbreaking and paradigm-shifting book, The Speed of Trust challenges our age-old assumption that trust is merely a soft, social virtue and instead demonstrates that trust is a hard-edged, economic driver -- a learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

This pamphlet provides an alternative basis for understanding and applying ethical leadership. Ethical ideologies and the managerialization of leadership are treated as problems to be overcome.

Mark Zuckerberg originally intended Facebook to "accomplish a social mission - to make the world more open and connected". The company's troubled IPO compromised that lofty vision as its CEO quickly learned that he had to appease investors rather than employees and users. Hence employees had to hold unsalable stock-options and user-data became fair game. Finance is hegemonic where it plays.