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Learn how to speak business English with such confidence, you’ll never have to worry about speaking in a meeting or in front of international colleagues again. It’s the morning of the biggest business meeting of your life but instead of feeling excited and raring to go your stomach is churning because you are stressing (again) about having to speak to business colleagues in English - a language that is not your native tongue.

Having played the role of a student, postdoc, researcher, research faculty member, author, reviewer, and editor, Kasthurirangan "Rangan" Gopalakrishnan, PhD, fully understands and empathizes with the struggles and pleasures of academic work. In this book, his goal is to assist you to do what you are already doing more effectively and efficiently with minimal stress and possibly to identify and eliminate those activities and habits that interfere with your academic writing productivity.

Writing, speaking, and communicating with confidence can be intimidating. This book gives you the tools to stand out and deliver your message more successfully.

In che modo lo storytelling può attirare clienti, influenzare il pubblico e trasformare la tua azienda? "Il momento in cui assumi il controllo delle tue storie, assumi anche il controllo del tuo business e della tua vita". Ormai è risaputo che le storie sono lo strumento migliore e più innovativo in ambito di business e che lo storytelling è in grado di fare qualsiasi cosa, come aiutare i leader a potenziare le doti comunicative, motivare i team addetti alle vendite e ottenere nuovi clienti, strappandoli ai competitor.

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding—and falling short—is a pivotal part of ensuring you have the right talent to meet organizational objectives. In order to work with your people and effectively monitor their progress, you need a system in place. The HBR Guide to Performance Management provides a multi-step, cyclical process to help you keep track of your employees' work, identify where they need to improve, and ensure they're growing with the organization.

Unlock the strategies, tools, and mindset needed to become a successful author! Whether you’re publishing your first book or looking to take your author career to the next level, The Author’s Playbook is your ultimate guide. Packed with actionable advice, real-world examples, and step-by-step instructions, this book will help you crush holiday marketing and set clear goals for the new year.

¿Parece que nunca tienes suficiente tiempo para hacerlo todo? Mantenerse al día con las tareas, los plazos y el horario de trabajo puede resultar desalentador. Este audiolibro te propone una serie de conceptos básicos. Aprenderás a: evaluar cómo empleas tu tiempo actualmente; priorizar tus tareas; planificar el momento oportuno para trabajar en cada una de ellas; evitar las indecisiones y las interrupciones.

Communication is the foundation of success in today's fast-paced, interconnected world. Effective Business Communications is your ultimate guide to mastering the art of clear, impactful, and strategic communication in any professional setting.

Are you ready to tap into the full potential of your email list without burning it out? Monetize Your List introduces a smarter way to turn subscribers into loyal customers, using an engaging and effective framework: The Diamond Customer Journey Map. This powerful strategy doesn’t just boost sales; it strengthens trust with your audience, keeping them engaged and enthusiastic about what you offer. You’ll discover how to invite your subscribers to the next step with a sense of excitement, instead of overwhelming them with aggressive sales tactics.

This exclusive bundle combines the power of "Building Your Money Machine with ChatGPT" and the "ChatGPT Side Hustles Bible" to give you everything you need to succeed in the fast-evolving world of AI and online business. Whether you're an entrepreneur, a freelancer, or someone looking to boost your income, this book set is your all-in-one solution to leveraging ChatGPT for financial success.

Struggling to find inspiration or battling writer’s block? Whether you’re an aspiring author, a seasoned storyteller, or someone just looking to reconnect with the joy of writing, this book is your ultimate guide to unlocking your creative potential. With 101 unique exercises, you’ll dive into character creation, sensory details, dialogue, and even explore new genres like mystery, fantasy, or romance.

Every time you communicate, you're trying to move someone to feel, think, and act. You're trying to make a point. But very few communicators—regardless of their purpose or position—know their points, have true points, or even understand what a point is, rendering themselves pointless. In this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age.

In "How to Argue like a Journalist," Peter E. Grey offers a prescriptive, well-structured guide that empowers you to communicate persuasively in any situation. This practical audiobook is filled with step-by-step techniques you can apply immediately.

Discover the transformative power of artificial intelligence in the world of advertising with ‘The AI Edge in Advertising’. This comprehensive guide features 20 actionable prompts designed to help professionals accelerate and personalize customer service, optimizing their workflow and deepening client connections. With over 15 years in the advertising industry, author Stephanie Fischer shares valuable insights and practical strategies to revolutionize the way you engage with clients.

Are you feeling reactive - rather than proactive - when running your email marketing campaigns? Did tactics that used to work miracles now fail publicly and miserably? Have your pivots to different strategies had a stupidly short shelf-life? When marketing wisdom fails us, we need to look at other disciplines, such as war. I don't believe it is an accident that marketing efforts are called "campaigns"; mirroring language used for millennia.

El documento más importante para cualquier empresa es el plan de negocio. Es la estrategia que utilizarás para llevar tu producto o servicio al mercado. Así, el plan de negocio describe lo que tú ves como una oportunidad y cómo planeas aprovechar esa oportunidad. Los mejores planes de negocios son concisos, directos y fáciles de entender. Si un plan de negocio es muy complicado, no será tomado en serio. Si es demasiado sencillo, no será útil.

En primer lugar, no te sientas mal por la cantidad de seguidores que tienes o dejas de tener en las redes sociales. Siempre es un buen momento para rejuvenecer y relanzar tu estrategia de Social Media con técnicas de copywriting. Uno de los elementos centrales para construir una estrategia de Social Media exitosa que logre aumentar el compromiso de los usuarios es la redacción de textos comerciales persuasivos para los medios sociales.