検索キーワード： 出版・事業

Das grundlegende Ziel eines jeden Unternehmens ist es, den Wert des Betriebes für die Aktionäre zu steigern. Unabhängig davon, ob Sie eine große Resonanz auf eine Zeitungs- oder Zeitschriftenanzeige, einen Direktverkaufsbrief oder eine Internetseite erzielen wollen, müssen Sie sich über folgende grundlegende Tatsache im Klaren sein: "Was ist es, das Ihr Unternehmen ausmacht?" Ein wichtiges und häufig genutztes Instrument der Marketingkommunikation ist der Werbebrief. Er kann Ihren Kundenstamm aufbauen und Ihren Umsatz steigern.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

Unlock the secrets of digital publishing with this indispensable guide by WOC Jr. Whether you're a seasoned professional or a newcomer to the digital landscape, this audiobook offers clear and concise insights to propel your publishing endeavors to new heights. Discover how to tailor your content to resonate with your audience, master design and layout techniques, navigate digital publishing platforms, and implement effective marketing and distribution strategies.

Feel the thrill of Launch-Day, orchestrating a dual release that ignites the curiosity of listeners far and wide. Explore Exclusive Portals within your narrative. Master the art of Social Alchemy on platforms like Instagram and TikTok. Learn how to strategize and creative ways to influence your followers to conversion.

Every Step Counts helps authors map out the entire journey for marketing a book, including building a platform, starting a website, planning a book launch, drafting a marketing plan, scaling a platform, and much more!

Dive into multitasking convenience, forge emotional connections, and break language barriers for global appeal. Narrate your own audiobook for a personal touch, explore genre adaptability, and tap into the profitable market. Stay ahead with technological trends and use audiobooks as powerful marketing tools, opening doors to interviews, podcasts, and exposure opportunities. Elevate your authorial journey with the sonic revolution—get your guide to audiobook success now!

"From Page to Screen" is an indispensable companion for authors embarking on the exhilarating journey of transforming their literary masterpieces into captivating cinematic experiences. Navigating the complexities of this process, the book serves as a comprehensive guide, beginning with the crucial step of understanding rights and guiding authors through the maze of contracts and exclusivity agreements. Crafting a compelling pitch becomes the next focus, providing insights into resonating with producers and studios while emphasizing the uniqueness of the narrative.

Are you an indie author determined to thrive in the competitive world of self-publishing? Dive into the invaluable insights offered by "Top Ten Challenges for Indie/Self-Published Authors: Navigating the Road to Success," your essential guide to conquering the hurdles that indie authors face on their publishing journey. From finding your audience and unlocking marketing magic to building credibility and mastering quality control, this comprehensive guide empowers you to navigate the challenges of self-publishing with confidence.

Packed with interviews from best-selling authors, leading book editors from Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and more, Get Signed is the indispensable roadmap you need right now to get noticed and become a published author.

Blast Through Writer's Block and Create Your Next Masterpiece is a powerful guide that equips aspiring and seasoned writers alike with the tools and strategies to overcome the dreaded writer's block and unlock their creative potential.

Whether your book is being released through a commercial publisher or an academic press, or you are self-publishing it, as the author, you can and should play a crucial role in getting your title seen, talked about, and sold.

As a literary agent, Joy Eggerichs Reed sees book proposals that, unfortunately, she writes off after about 60 seconds of skimming. While that may sound harsh, there are specific things she looks for that show her immediately how seriously a writer takes their goals of getting published.

“Sin que importe quién es su interlocutor —desde Bernardo Hoyos hasta Amparo Grisales, desde Rodolfo Llinás hasta Alicia Machado—, María Elvira logra siempre volvérnoslo interesante, despertar nuestra atención y nuestras ganas de seguir el trazo de esa vida y esas ideas que se nos van apareciendo allí gracias al tino magistral con que ella las lleva”. Del Prólogo de Juan Esteban Constaín

Writing a manuscript is hard enough. The idea of creating, publishing, and marketing it can be daunting. Having a road map can make all the difference. Twenty-time best-selling author and the CEO of Brodie Consulting Group knows what to teach you, because he’s done it all before.

There are a lot of books about writing out there. If you’re like most writers, you’ve just about read or listened to them all. But learning how to write (and organize and outline and plot and edit and save the cat and market a breakout book) is one thing. Making and living a sustainable creative life in the face of...everything...is an entirely different matter. To know how to do that, we need to take a look at what goes on between the lines of our lives as writers so that we can live them with maybe a little more thought and intention.

If you want to make money from your writing, then you need to treat it like a business. And part of treating it like a business is looking at data about how that business is performing and using it to inform your business choices. In Data Analysis for Self-Publishers, M.L. Humphrey walks you through how to do that, starting with what information you need and then moving on to ways to use that information and interpret it to improve your results.

So you wrote a book. Congratulations. Now, if you're like a lot of us, you want to sell that book. You're ready to try to become a professional author. This book is meant to help you navigate that next stage of your writing career, regardless of whether you want to find a publisher or self-publish. It will give you a high-level discussion of what you need to start thinking about now, regardless of the path you choose.

Reclaim Your Author Career is the insightful guide you’ve been looking for to build a writing life that fits like a glove, brings you the satisfaction you’ve dreamed of, and empowers you to create a life worth celebrating. If you like individualized advice, fresh storytelling strategies, and deeper self-knowledge, then you’ll love Claire Taylor’s revolutionary approach to unlocking the creative life you deserve.

With Amazon's growing power in both bookselling and publishing, considering where and how we get our books is more important now than ever. The simple act of putting a book in a reader's hands—what booksellers call handselling—becomes a catalyst for an exploration of the moral, financial, and political pressures all indie bookstores face.

"Top Ten Steps to Build an Engaged Reader Community," the ultimate guide for authors who want to connect with their audience and create a supportive network. Learn how to define your target audience, master social media engagement, start a captivating blog, offer exclusive content, interact with readers, host virtual events, collaborate with other authors, create a compelling newsletter, encourage user-generated content, and show appreciation.