検索キーワード： 理論

Acclaimed economist and BBC broadcaster Linda Yueh profiles the great economic minds who focused on the big questions: growth, innovation, and the nature of markets. Most of them have won the Nobel Prize. All of them have had lasting impact on both the development of the discipline and how public policy has been and continues to be shaped. But Dr. Yueh goes a step further: In accessible and clear prose, she will explain the impact their respective research has on combating today's great economic problems.

Economics can explain everything, from why people behave the way they do to how governments and businesses organize themselves. As the blockbuster best-seller Freakonomics demonstrated, economics can explain everything - from why people behave the way they do to how governments and businesses organize themselves. But are the basic assumptions and conclusions in Freakonomics true? Does the free market usually lead to unintended and negative consequences?

What is the GDP, and what does it mean? Why does the stock market go down when interest rates go up? What causes a dreaded recession? Economics impacts everyone's life, but most people take on faith what they read in the newspaper. Now, for anyone who doesn't know much about economics, noted economist Todd Buchholz explains it all simply and clearly. With refreshing wit and irreverence, Buchholz takes listeners by the hand and reveals the basic rules behind everything from food prices to trade deficits.

Chronicling the rise and fall of the efficient market theory and the century-long making of the modern financial industry, Justin Fox’s The Myth of the Rational Market is as much an intellectual whodunit as a cultural history of the perils and possibilities of risk. The book brings to life the people and ideas that forged modern finance and investing, from the formative days of Wall Street through the Great Depression and into the financial calamity of today.

SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as: How is a street prostitute like a department-store Santa? What do hurricanes, heart attacks, and highway deaths have in common? Can eating kangaroo save the planet? Levitt and Dubner mix smart thinking and great storytelling like no one else.

Standort Deutschland ist ein Hort von trägen, selbstzufriedenen Besitzstandwahrern, diagnostiziert ein Chor von Experten und verlangt, dass wir so mobil, flexibel und risikobereit wie die Amerikaner werden. Alles ist auf dem Prüfstand: der Sozialstaat, die Gewerkschaften, unsere Stabilitätskultur, unsere Ordnungspolitik. Alles Unsinn, sagt Detlef Gürtler und fordert Schluss mit dem Gejammer über vermeintliche Schwächen, die in Wahrheit unsere Stärken sind. Detlef Gürtler, Jahrgang 1964, lebt und arbeitet in Berlin, Marbella und Rüschlikon bei Zürich.

Pasta, guita, plata, parné, duros. Da igual cómo lo llamemos, pero lo cierto es que el dinero importa ahora más que nunca. En El triunfo del dinero Niall Ferguson demuestra que la historia de las finanzas es el trasfondo de toda la Historia. ¿Cuándo pasó el dinero de metal a papel? ¿Por qué los tipos de interés suben y bajan como un yoyó? ¿Por qué la gente nunca aprende que las burbujas bursátiles siempre acaban estallando? ¿Por qué los seguros ya no son la mejor manera de protegerse contra el riesgo?

Wir leben in einem parasitären System. Darin ist die schnelle Mitnahme von Gewinn, Shareholderdividenden und Bankerboni attraktiver als das Schaffen von Wert, als der produktive Prozess, der eine gesunde Wirtschaft und Gesellschaft antreibt. Wir verwechseln die Schöpfer mit den Abschöpfern und haben den Blick dafür verloren, was wirklich Wohlstand schafft.

L'imperativo della nostra economia è la crescita - continua, inarrestabile, vertiginosa. È il metro con cui giudichiamo il valore delle nostre società e il prodotto interno lordo è il suo indicatore principale, lo specchio magico che ci dice quanto le nostre economie sono belle e sane, senza, dirci nulla su quanto stiamo bene noi e quanto staranno bene i nostri figli.

Whether we realize it or not, we all take risks large and small every day. Even the most cautious among us cannot opt out - the question is always which risks to take, not whether to take them at all. What most of us don't know is how to measure those risks and maximize the chances of getting what we want out of life. In An Economist Walks into a Brothel, Schrager equips listeners with five principles for dealing with risk, principles used by some of the world's most interesting risk takers.

Since 1946, Henry Hazlitt's best-selling Economics in One Lesson has popularized the belief that economics can be boiled down to one simple lesson: market prices represent the true cost of everything. But one-lesson economics tells only half the story. It can explain why markets often work so well, but it can't explain why they often fail so badly - or what we should do when they stumble. In Economics in Two Lessons, John Quiggin teaches both lessons, offering a masterful introduction to the key ideas behind the successes - and failures - of free markets.

Inequality, social immobility, and political polarization are only a few crucial phenomena driven by the inevitability of social structures. Social structures determine who has power and influence, account for why people fail to assimilate basic facts, and enlarge our understanding of patterns of contagion - from the spread of disease to financial crises. Despite their primary role in shaping our lives, human networks are often overlooked when we try to account for our most important political and economic practices.

A Crisis of Beliefs makes us rethink the financial crisis and the nature of economic risk. In this authoritative and comprehensive book, two of today's most insightful economists reveal how our beliefs shape financial markets, lead to expansions of credit and leverage, and expose the economy to major risks.   

Economics and comic books seem to be a world apart. But in the hands of economics professor and comic hero aficionado J. Brian O'Roark, the two form a powerful alliance. With brilliant deadpan enthusiasm, he shows how the travails of superheroes can explain the building blocks of economics and how the laws of economics explain the mysteries of superhero behavior. Why Superman Doesn't Take Over the World: What Superheroes Can Tell Us About Economics probes the motivations of our favorite heroes and considers what it would look like if their stories played out in reality. 

From the inquisitive layperson to the professional economist or policymaker, The Inequality Paradox is essential listening for understanding the global economy in its present state. McWilliams is a fresh, authoritative voice entering the global discussion, making this book indispensable in preparing for the imminent economic challenges of our changing world. 

The greatest challenges facing humankind, according to Deirdre Nansen McCloskey, are poverty and tyranny, both of which hold people back. Arguing for a return to true liberal values, this engaging and accessible book develops, defends, and demonstrates how embracing the ideas first espoused by 18th-century philosophers like Locke, Smith, Voltaire, and Wollstonecraft is good for everyone. In McCloskey's view, liberalism leads to equality, but equality does not necessarily lead to liberalism - and the fixation of the left on inequality is counterproductive.

Recent years have seen the introduction of concepts from the new and exciting field of complexity science that have captivated the attention of economists, sociologists, engineers, businesspeople, and many others. These include tipping points, the wisdom of crowds, six degrees of separation (or Kevin Bacon), and emergence. Complexity science can shed light on why businesses or economies succeed and fail, how epidemics spread and can be stopped, and what causes ecological systems to rebalance themselves after a disaster.

Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people’s identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives.

From the marketing consultant down the street to the home based "mompreneur," they are America's new economic icons: the job-hopping, tech-savvy, fulfillment-seeking, independent workers. This entertaining and provocative account of the new frontier - by Fast Company contributor Pink - will change your thinking...and maybe even change your life.

We pursue power, pleasure, and profit. We want as much as we can get, and we deploy instrumental reasoning-cost-benefit analysis-to get it. We judge ourselves and others by how well we succeed. It is a way of life and thought that seems natural, inevitable, and inescapable. As David Wootton reveals, it is anything but. In Power, Pleasure, and Profit, he traces an intellectual and cultural revolution that replaced the older systems of Aristotelian ethics and Christian morality with the instrumental reasoning that now gives shape and purpose to our lives.