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For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.

A former FBI Special Agent, US Army officer, and leading cyber-security expert offers a devastating and essential look at the misinformation campaigns that have become the cutting edge of modern warfare - and how we can protect ourselves against them. Clint Watts electrified the nation when he testified regarding Russian interference in the 2016 election. In Messing with the Enemy, the counterterrorism, cybersecurity, and homeland security expert introduces us to a frightening world in which terrorists and cyber criminals don’t hack your computer, they hack your mind.

The digital age has provided us with speed, convenience and access to worldwide markets, all at our fingertips and with the click of a button. For those who have grown up with the phenomenon it comes as second nature.

Facebook has 500 million active users with 50% of them logging on daily, so reaching people has never been easier than it is right now. You don't need to hire a marketing firm to handle the things you can do yourself. After listening to this guide you will have a better understanding of how to market your product, business, or even yourself on Facebook with Facebook ads.

Do you want to grow increase your friends list, get more likes and shares and establish your brand? When you download and listen to this book you will have the information and strategies you need to increase your presence on LinkedIn and your business will start to grow rapidly!

Una guida completa, aggiornata e pratica per creare i contenuti più efficaci per i tuoi video online e guadagnare grazie a YouTube. Se sei consapevole che i video online possono rappresentare un'opportunità per il tuo business, ma non hai ancora capito come, questo è il libro per te! Lo scopo di questo audiobook, infatti, è mostrarti i modi in cui si può fare business con i video online e come e quanto puoi guadagnare grazie a essi.

Questo libro ti può essere utile prima degli altri libri di content marketing. Sul mercato si trovano innumerevoli contenuti, gratuiti o a pagamento, ricchi di consigli pratici su come creare i tuoi contenuti di marketing. Questo libro ti insegna a comprendere e a definire con precisione prima il contenuto e poi il marketing del contenuto e allo stesso tempo rivendica il fatto che viene prima il contenuto del marketing, cioè che è il contenuto il cuore pulsante di ogni azione di marketing. Scoprirai che il contenuto è un oggetto ben più complesso di quanto in genere lo si consideri. E comprenderai strutturalmente che il contenuto non è il mezzo della comunicazione, ma il suo fine.

La Guida al marketing digitale su Facebook, Instagram & Co., per principianti e aziende! Sfrutta al meglio le piattaforme social seguendo le novità importanti e le strategie testate da noi sul campo ed efficaci, scopri le soluzioni migliori per sviluppare il mercato aziendale o semplicemente piccoli segreti per il tuo profilo social. Il tuo obiettivo è cambiare l'immagine della tua azienda? Migliorarla? Rinfrescarla? Ti tieni alla larga da Instagram, Twitter e Co. perché credi di non saperli utilizzare? Scopri i suggerimenti più facili e di maggior impatto.

Der Psychiater Manfred Spitzer zeigt in diesem Hörbuch welche Auswirkungen Smartphones auf unsere Kinder haben. Denn immer mehr Studien belegen die negativen Langzeitfolgen auf die Entwicklung und seelische Gesundheit. So sind inzwischen in Südkorea nahezu alle Jugendliche (!) kurzsichtig - bedingt durch das stundenlange Glotzen auf das winzige Smartphone-Display, ähnliche Daten gibt es auch aus Europa. Studien aus England belegen auch, dass Smartphones geradezu fatale Auswirkungen auf die schulische Leistung haben.

Es ist ein weitreichendes Urteil in einem tragischen Fall: Eine 14-Jährige stirbt, die Eltern quält die Frage nach dem Warum. Im Facebook-Profil ihrer Tochter hoffen sie auf eine Antwort. Doch lesen, was das Mädchen dort geschrieben hat, dürfen sie nicht. Ein Gericht verweigert ihnen den Zugang, um die Privatsphäre derer zu schützen, mit denen die 14-Jährige Kontakt hatte. Mit dem Urteil verbunden sind grundsätzliche Fragen: Wenn ein Mensch stirbt - wer kümmert sich um seinen digitalen Nachlass? Müssen Erben Chatverläufe oder E-Mails anders behandeln als Briefe?

SHORT DESC"Was machen die da eigentlich? Und wie funktioniert es?" Als Vater und Manager eines erfolgreichen YouTubers schildert der Autor @dieserdad auf unterhaltsame Weise, was #diesejungenleute in der digitalen Welt treiben, welche Bedürfnisse dahinterstehen, und welche Folgen das für Erziehung, Gesellschaft und Freizeitgestaltung hat. @dieserdad ist der Vater von Oskar (@dieseroskar), einem der bekanntesten und erfolgreichsten YouTuber der jungen Generation. Als dessen Erziehungsberechtigter, Manager und zunehmend auch selbst Creator hat er "Neuland".

Dieses Hörbuch ist eine humorvolle, leicht melancholische Reise in die Vergangenheit kurz vor dem Siegeszug des Internets: Wie haben wir damals nur den Alltag bewältigt? Wie kamen wir ohne Navi von A nach B? Wie pflegten wir Freundschaften ohne Facebook? Wie überlebten wir ohne Dr. Google?

Most kids get their first smartphone at the same time that they're experiencing major developmental changes. Making mistakes has always been a part of growing up, but how do parents help their kids navigate childhood and adolescence at a time when social media has the potential to magnify the consequences of those mistakes? Rather than spend all their time worrying about the worst-case scenario, listeners get a bigger-picture understanding of their kids' digital landscape.

In this essential and timely book, behavioral scientists Sanders and Hume demonstrate the astonishing reach of our social networks, and why we need to reclaim their power to effect positive change in our professional and private lives. The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier?

For better or for worse, Google and social media - “Big Tech”, collectively - have become the new public square. Unfortunately, this public square has a watchful referee standing behind them, ready and waiting to blow the whistle if they veer too far from the preferred narrative. Americans have given these companies enormous power to select the information they read, share and discuss with their neighbors and friends.

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network.

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.