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Influencer – das ist für eine ganze Generation inzwischen ein ernsthafter Berufswunsch, wenn nicht sogar ein Traumberuf. Es klingt auch zu verlockend: Ein bisschen posieren vor der Kamera, ein paar Likes und schon kommen die gut bezahlten Werbekooperationen wie von selbst. Sie filmen sich beim Schminken, reisen an paradiesische Orte, halten sich fit mit Sport und teilen ihre Tipps mit Fans. Doch dahinter steckt ein profitorientiertes Business, das große Begehrlichkeiten und Abhängigkeiten auf der Seite der Nutzer schafft.

Have you ever actually engaged with someone’s lame dance video on Instagram? Probably not, if you’re being honest. Gimmicks just don’t work, but the pressure of having an online presence can make people do weird things. Eventually, you have to call bullsh*t. The good news is that when you cut out excuses and ditch the self-sabotaging performances, you can learn to be a real human on the internet.

Communication professor and CNN Opinion contributor Kara Alaimo reveals how social media is affecting every aspect of the lives of women and girls—from our relationships and our parenting to our physical and mental well-being. Over the Influence is an audiobook about what it means to live in the world social media has wrought—whether you’re constantly connected or have deleted your accounts forever.

"The Art of Content Creation: Tips and Tricks for YouTube" is a comprehensive guide for aspiring and experienced creators on the world's largest video-sharing platform. With over 2 billion monthly active users, YouTube has become a vital platform for content creators to showcase their talents and build a loyal following. This book covers a wide range of topics, from identifying your audience and passion, crafting a compelling brand, and generating killer content ideas, to lighting and sound techniques, camera gear, editing essentials, and YouTube SEO.

¿Sabes qué es el marketing digital? Quizás te hayan hablado de costosas campañas con anuncios pagados en Facebook o Google donde solo pierdes tu dinero. Pero… eso no es todo. Lo cierto es que puedes crear contenido digital y conseguir clientes GRATIS.

¿Quieres dominar las redes sociales y llevar tu negocio al siguiente nivel? ¿Te gustaría descubrir la red social perfecta para ti? ¿Sabes cómo aprovechar los algoritmos de Facebook, Instagram, TikTok, Youtube, Pinterest y LinkedIn? En este audiolibro, aprenderás la importancia de crear contenido para mantener tu negocio a flote y las estrategias para vender a través de las redes sociales. Definiremos una promesa clara que obtendrás al terminar la lectura.

Ever wondered how some brands just *shine*? Don't worry; I've got the perfect guide for you: "The Livestream Blueprint: Starting and Scaling Your Business with Live Video." Imagine this book as your trusty map, guiding you through the exciting world of digital branding. We're talking about creating a brand that not only stands out but also captures hearts and minds. And guess what? You don’t need to be a tech genius or a marketing expert to get it right!

Whether you are a beginner with zero video and marketing skills, a business owner looking to grow your brand and make passive income online, or you simply want to revamp your existing channel for flawless success, this complete guide is for you. Curated by industry experts with you in mind, this book was written to hand over the secret strategies seasoned successful YouTubers are using to amass subscribers, grow their brands, and land 6-7 figure monthly recurring passive income paychecks courtesy of YouTube.

Why You Must Start Digital Detox Now! is a movement towards a more mindful, peaceful, and present way of living. It's an invitation to break free from the invisible chains of digital dependency and open your eyes to a world full of real connections, experiences, and moments. Perfect for anyone who feels consumed by the digital world, this book serves as a crucial tool for navigating our tech-saturated lives with greater awareness and control.

Envision reducing your screen time while enriching your real-life experiences. Imagine the satisfaction of engaging in deep, uninterrupted work or the joy of fully present moments with loved ones, all because you took control of your digital life. Your mental space can be more than a battleground for notifications and newsfeeds; it can be a sanctuary of thought, creativity, and peace. With Gabrielle Townsend's boxset, you hold the key to unlocking the full potential of your cognitive freedom and your impact on your own life.

We're addicted to our devices. Our kids are too. None of us seem to be better for it. We all know this, but what can we do practically to become less isolated, polarized, and disconnected? This book answers that question with a bold idea: In an age of personal brands and artificial intelligence, perhaps it's time to relearn the forgotten art of being ordinary.

Start your blogging journey on the right foot with "Blogging for Beginners" and learn how to turn your blog into a source of income. This comprehensive guide demystifies the realm of blogging, presenting it as a viable means of attaining financial freedom and escaping the traditional corporate rat race.

Are you ready to unlock the potential of Instagram for your business? "Instagram Marketing for Beginners" provides a comprehensive guide to mastering the art of digital marketing on Instagram. With step-by-step instructions, readers can learn the basics of selecting a niche, targeting an audience, and creating engaging content. This book also reveals secrets to monetizing an Instagram account and growing a revenue-generating powerhouse. Plus, readers will benefit from the insider tips, tricks, and strategies to maximize the impact of their efforts.

How to master Facebook Marketplace, boost your sales, and scale your business, even if you’ve never sold anything online before! Is the allure of the digital marketplace calling your name, promising an income stream that's flexible, manageable, and rewarding? Have you dipped your toes into the vast ocean of online marketplaces before, only to find yourself lost in the endless waves of complex platforms and underwhelming results?

Żyjemy w epoce przepływu informacji, w której znaczenie komunikatywności jest podkreślane na każdym kroku. Rozwijamy technologie przetwarzania i analizowania danych na poziomie nigdy dotąd nie znanym. Błędy lub celowe przekłamania w wynikach tych procesów mogą zdarzać się bardzo łatwo – i zdarzają się, o czym media (same będące źródłem największych manipulacji) donoszą każdego dnia. Coraz bardziej tracimy zdolność rozpoznawania granicy dzielącej rzeczywistość od sytuacji fabrykowanych dla uzyskania korzyści kosztem innych, nieświadomych osób.

Endlich digitale Balance finden. Anna Miller hat den Ratgeber für eine digitale Ernährungsumstellung geschrieben. Sie greift neueste wissenschaftliche Erkenntnisse aus der Positiven Psychologie, Neuropsychologie, Motivations- und Beziehungsforschung auf und stellt das Digitale in einen größeren Zusammenhang. Dieses Hörbuch gibt konkrete Tipps und Übungen an die Hand, damit wir uns unseres eigenen Umgangs und Konsums mit Smartphone und Bildschirm bewusst werden und gleichzeitig eine neue Vision für ein gutes Leben entwickeln können.

Glauben Sie, dass Sie Tausende von Followern haben müssen, um auf IG Geld zu verdienen? Ich nenne das Blödsinn. Wie viel Geld du als Einzelunternehmer oder Kleinunternehmer auf IG verdienst, hängt immer von deiner Strategie und deinem Angebot ab. Es geht darum, Ihre Zielgruppe zu kennen, eine Botschaft zu formulieren, die sie interessiert, und eine Lösung für ihr "Problem" zu bieten. In diesem Buch erfahren Sie, wie ich und andere mit IG mit minimalem Zeitaufwand und mit weniger als 1000 Followern Tausende von Dollar verdienen.

One of social media’s most powerful features is the way it can connect people from all over the world in a matter of seconds. It doesn’t matter where you are located, as long as you have a working internet connection and some device to view content on, you’re connected. For businesses, this has been an incredible advantage. Imagine the business potential when you can now reach millions of customers worldwide? Social media has changed the world of marketing forever. For example, your business can go live in a matter of seconds to people across the world. Y

Als erste deutschsprachige Gamerin mit über einer Million Abonnentinnen und Abonnenten auf YouTube hat sich Jasmin alias Gnu einen Namen gemacht. Viele kennen sie als witzige, selbstbewusste junge Frau aus dem Internet, schauen vielleicht sogar zu ihr auf. Doch dieser Erfolg ist hart erkämpft. Lange Zeit prägte der Gedanke "Du schaffst das nicht" Jasmins Leben. Sie hielt sich für nicht klug genug, nicht hübsch genug, nicht gut genug.

How did we become a world where facts—shared truths—have lost their power to hold us together as a community, as a country, globally? How have we allowed the proliferation of alternative facts, hoaxes, even conspiracy theories, to destroy our trust in institutions, leaders, and legitimate experts? Best-selling journalist Steven Brill documents the forces and people, from Silicon Valley to Moscow to Washington, that have created and exploited this world of chaos and division—and offers practical solutions for what we can do about it.