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Influencer – das ist für eine ganze Generation inzwischen ein ernsthafter Berufswunsch, wenn nicht sogar ein Traumberuf. Es klingt auch zu verlockend: Ein bisschen posieren vor der Kamera, ein paar Likes und schon kommen die gut bezahlten Werbekooperationen wie von selbst. Sie filmen sich beim Schminken, reisen an paradiesische Orte, halten sich fit mit Sport und teilen ihre Tipps mit Fans. Doch dahinter steckt ein profitorientiertes Business, das große Begehrlichkeiten und Abhängigkeiten auf der Seite der Nutzer schafft.

Content for Everyone is a must-listen for creative entrepreneurs looking to improve the usability and accessibility of their website, email, and social media content. With over a billion people living with some form of disability worldwide, it’s more important than ever to make sure your content is accessible. In this easy-to-follow practical guide, you’ll learn techniques to make your content more accessible, without needing any in-depth technical knowledge.

Social Media Marketing is the guide you need! We will teach you how to establish your social media marketing strategy in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy-to-understand format that will answer all your burning questions and get you on your way to establishing successful social media marketing.

Welcome to TikTok for Knowledge Heads: Learn the Basics of Creating Content and Achieving TikTok Success. In this book, we will dive into the world of TikTok, a social media platform that has taken the world by storm. Whether you're an educator, a subject matter expert, or simply someone passionate about sharing knowledge, this book will equip you with the skills and knowledge needed to create engaging content, build a following, and achieve success on TikTok.

In "Asociale media" onderzoekt psycholoog Thijs Launspach (bekend van bestsellers als "Fokking druk" en "Je bent al genoeg") de invloed van sociale media op onze mentale gezondheid. Hij legt bloot welk spel er wordt gespeeld, en laat zien wat je zelf kunt doen om je aan de macht van de socials te ontworstelen. Sociale media zijn niet meer uit ons leven weg te denken. We krijgen er allemaal mee te maken: als grootgebruiker, als casual user of als buitenstaander die zich zorgen maakt om iemand die net iets te verslaafd is aan TikTok, Instagram of Twitter.

In Digital Marketing Demystified: Your Guide to Online Success, this comprehensive guide takes you on a journey through the dynamic world of digital marketing. Whether you're a business owner, marketer, or aspiring digital professional, this book equips you with the knowledge and strategies to navigate the ever-evolving digital landscape.

¡Descubre las claves para impulsar tu negocio en las redes sociales con nuestro libro "Social Media Marketing para Empresas"! Sumérgete en un fascinante viaje hacia el éxito digital mientras te adentras en estrategias y tácticas efectivas para dominar el mundo del social media.

In the ever-evolving world of digital marketing, standing out and reaching the right audience is critical. Facebook and Instagram Advertising: For Businesses is your road map to achieving effective and targeted marketing on two of the world's leading social media platforms.

Transforma Tu Perfil Personal de Facebook en una Máquina de Ventas Viral es un libro que te brinda las mejores técnicas y estrategias para aprovechar al máximo Facebook como plataforma de ventas, sin tener que invertir en publicidad.

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Safety is our top priority, and we take it seriously. In Blind-Date, we emphasize the importance of prioritizing your well-being in the online dating world. We provide you with essential tips, tools, and strategies to ensure your journey is not only successful but also secure. Trust your instincts and navigate potential red flags with ease as we delve into the intricacies of online interactions. Packed with real-life stories, expert techniques, and scientific studies, this audiobook is your compass in the ever-evolving landscape of online dating.

The digital age has brought with it many modern-day miracles. The ability to shop, contact each other, and learn online has fundamentally changed everyone’s lives. But beneath the surface, digital media has damaged our brains severely.

Are you a gamer looking to start your own YouTube gaming channel? Look no further! This book is the perfect starting point to get your channel off the ground and into the web's eye. With gaming being all the rage with younger generations and YouTube becoming increasingly popular for people to post their own videos, it's time to join in on the fun and start your own YouTube gaming channel.

Author and streamer Travis I. Sivart brings you a primer for streaming on Twitch.tv covering more than just technicals, and instead giving you insight into image, content, how to gain an audience, and how to keep your viewers coming back for more.

Unlock the Secrets to Developing Your YouTube Channel in 2023 is the go-to manual for accelerating your YouTube growth, regardless of your level of experience. This manual will show you the best ways to grow and keep your YouTube following using useful strategies and simple instructions.

The key to a booming business is your community. Founder of social media consultancy The Selfhood Daisy Morris is here with the ultimate guide for all the side-hustlers, creators, business owners and freelancers looking to build a genuine community on social media. This audiobook drops the jargon - Daisy will teach you how to take your community on a journey. From brand awareness through to conversion, you will have the confidence to expand your reach while nurturing your existing fans, followers, subscribers and customers to turn them in to loyal and repeat customers.

Ready to escape the drama of existing social media platforms and try something new and awesome in the world of social media? In Mastodon For Dummies, experienced tech trainers Chris Minnick and Mike McCallister show you exactly how to use Mastodon, the hot decentralized social media offering on the web and destination for thousands of social media migrants. Learn how to sign up for the service on your choice of server and get familiar with the rules of what's sure to become your new favorite app.

Since the boom of social media in the mid-2000s, tens of millions of people have started their own platforms in hopes of creating success on their own terms. But with great visibility comes great vulnerability. We become riddled with self-doubt and trapped performing a version of what we believe will be acceptable to others—optimized for more external approval and algorithmic success. What if the mere act of being followed—including the criticism, judgment, and expectation social media creates—could actually become a tool for your personal growth?

Many people use social media every day - and it can be a vital tool in professional life. Whether you're polishing an online CV through a site like LinkedIn, contributing to a chat group relating to your industry sector, or using Instagram to highlight goods and services, the professional face you present needs to be strategically different to the 'social' posts that you may make outside of work. You need to know your audience, work out the best channels to use, and sharpen your messaging accordingly.

Facebook knew it had a problem. The company had been humiliated by headlines, painted as complicit in the manipulation of democratic voting and an assault on the global social fabric. Their stated mission was to connect people, but they couldn't afford to destroy society in the process. And so they hired a small team to make sure they didn't repeat the same mistakes. From the Wall Street Journal reporter whose explosive stories have rocked Facebook and its leadership, this is the story of the Civic Integrity Team.