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You have only got seven seconds to make an impression before people decide if they want to work with your business, yet we are drowning in an information tsunami. If you're not standing out and being noticed by your ideal customers, you may as well be invisible. So, how do you get more visible? In "Let's Get Visible!" brand consultant and designer Sapna Pieroux explains why branding is vital to growing your business.

Renowned designer and professional hell-raiser James Victore wants to drag you off your couch and throw you headfirst into a life of bold creativity. He'll guide you through all the twists, trials, and triumphs of starting your creative career, from finding your voice to picking the right moment to start a project (hint: It's now).

Fonts surround us every day, on street signs and buildings, on movie posters and books and on just about every product that we buy. But where do fonts come from and why do we need so many? Who is behind the businesslike subtlety of Times New Roman, the cool detachment of Arial, or the maddening lightness of Comic Sans (and the movement to ban it)? Simon Garfield embarks on a mission to answer these questions and more - and reveal what may be the very best and worst fonts in the world.

Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the go-viral hashtags, has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it.

Are you an indie author struggling to find that elusive bond with a professional cover artist? An illustrator trying to break onto the professional scene? A publisher juggling both at the same time? Or even a group of authors working on a special project? Then this is the one, fact-filled book that you will want to carry as you embark on your own journey towards either the creation of or contracting for a fabulous book cover that will ensure the success of your book publishing endeavor. Come for the invaluable information. Stay for the fun.

Bounceback Food CIC is a community cookery school and foodbank supporter that has been proactively fighting food poverty in Greater Manchester, Cheshire, and North Wales since 2014. In this audiobook you'll discover a range of their favorite vegetarian and vegan secret dishes from around the world and find out how they've developed the "buy one, give one" model to ensure that everyone has the opportunity to share the joy of cooking. All proceeds from the sale of this audiobook will go towards the continued development of their non-profit social enterprise. Happy cooking!

In this guide, you will learn many different techniques and information that is useful when drawing manga, including body proportions and different techniques for drawing the body.

Get ready to embark on the most adventurous play of your life! The author portrays all 6 characters, and invites you into the odyssey of a fool who has created fictitious characters to remedy the lunacy embattled within. Colours is surely an experience Samuel Beckett, Dr. Seuss and Albert Camus might have enjoyed debating over microchip cookies and rambutan tea. The audiobook will confuse you, amaze you, make you laugh and wonder. Enjoy the nonsense!

In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.

Helping graphic designers find professional and spiritual support in the ever-demanding struggle to stay creative and profitable, this book reveals how some of today's most successful and intriguing designers keep growing as artists and as people with the power to affect public attitudes. Topics addressed include how to keep track of one's vision, the meaning of success, what sustains designers spiritually, and how to embrace change and stay fluid.

Feeling uninspired? If you’re a creative professional - or just someone who’d like to be more creative in your work and daily life - look no further than Designers Don’t Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howe’s elegant, incisive, and amusing essays are sure to appeal to a wide spectrum of readers. Howe chronicles the lives, philosophies, and work processes of leaders in disparate fields from art to spirituality and even ice hockey, many of whom have never before been profiled in print.

Designers Don’t Read is a love song to graphic design and graphic designers. Austin Howe is a creative director, writer, advocate, and cheerleader for design - but not a designer. He believes in the "wonder and exuberance of someone who gets paid - by clients to do what he loves". Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking.

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

This book is especially for the aspiring at heart - those who are in need of contagious energy and enthusiasm, those who really want to make a difference in their life and willing to follow the lead of change, those who are looking for a new and fresh perspective, those who are seeking an appreciation of the mystery and wonder of life and all creation. This book is for you.

Welcome to the amazing world of drawing! In this audiobook, I have joined my passion for the Arts & Crafts with the brilliant artist Joana Rubinstein to bring you the One Day Drawing Mastery. As an amateur drawer, I've been blessed to have had an incredible teacher in Joana who has guided me in my practice - and I'm thrilled that you will allow us to help you learn this beautiful art.

Discover how to make amazing calligraphy in just one day with this easy-to-use guide! Calligraphy is one of the most fluid forms of art today. Typographers and iconographers as well as calligraphers use letters as a way of driving a point home more than just through the word itself, but through the way the word impacts you. You'll learn: the history of calligraphy; the different styles of calligraphy; how the different materials affect style; basic calligraphy strokes; and more!

Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.

Do work you love. Sounds simple, doesn't it? But the reality can be quite different. Whether you're just starting out or simply ready to head in a new direction, you're going to need some help turning your natural skills into success-seeking missiles of radness. On hand is Gavin Strange, a creative working by night under the name of JamFactory and by day at Aardman Animations - the Academy Award-winning studio behind Wallace & Gromit and Shaun the Sheep.

Success in the field of graphic design, especially as a sole proprietor or hobby-based graphic designer, can be tricky. It requires a set of talents that - oftentimes - creative persons do not have naturally. Therefore, the designer who is looking for success in her or his own terms must invest in learning these skills and adapt their way of thinking to something more linear.

Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.