検索キーワード： 社会心理学・相互作用

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

Over decades of research, speaking engagements, and mentorship, psychologist and professor Alison Fragale encountered recurring questions from high powered and early career women alike: How do women thread the needle of kindness and competence in the workplace? How can women earn credit for their accomplishments, negotiate better, and navigate complex office politics without losing the goodwill of their peers? Behavioral scientist Alison Fragale offers powerful new insights and a practical playbook for women to advance in any workplace.

In How to Have a Good Day, economist and former McKinsey partner Caroline Webb shows listeners how to use recent findings from behavioral economics, psychology, and neuroscience to transform their approaches to everyday working life. Advances in these behavioral sciences are giving us ever better understanding of how our brains work, why we make the choices we do, and what it takes for us to be at our best.

Do you find it hard to connect with other people? Do your relationships feel stale and lack real, meaningful connections? Do you wish you were more confident, charismatic, and likable? How to Make People Like You is a book with detailed insights on everything you need to know when it comes to going from a shy, anxious, and awkward individual and transforming yourself into someone who can unapologetically be your real, genuine, and authentic self.

Do you understand who you really are? Or how others really see you? We all know people with a stunning lack of self-awareness - but how often do we consider whether we might have the same problem? Research shows that self-awareness is the meta-skill of the 21st century - the foundation for high performance, smart choices, and lasting relationships. Unfortunately we are remarkably poor judges of ourselves and how we come across, and it's rare to get candid, objective feedback from colleagues, employees, and even friends and family.

While the best way to deal with a sociopath is to avoid him or her entirely, sometimes circumstance doesn't allow for that. What happens when the time comes to defend yourself against your own child, a ruthless ex-spouse, a boss, or another person in power? Using the many emails and letters she has received over the years, Dr. Martha Stout uncovers the psychology behind the sociopath’s methods and provides concrete guidelines to help navigate these dangerous interactions.

In this classic evaluation of play that has become a “must-listen” for those in game design, Dutch philosopher Johan Huizinga defines play as the central activity in flourishing societies. Like civilization, play requires structure and participants willing to create within limits. Starting with Plato, Huizinga traces the contribution of Homo Ludens, or “man the player” through medieval times, the Renaissance, and into our modern civilization.

Alfred Adler and Carl Jung were the most prominent disciples of the founding father of psycho-analysis, Sigmund Freud. Both students eventually broke with Freud to follow their own paths. Adler’s primary focus was on the theory of the will to power, a concept developed from Nietsche. In contrast, Jung’s focused on the classification of psychological types based on the basic dichotomy of introversion and extroversion and the interpretation of dreams.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

In an age riven by "fake news," "alternative facts," and disputes over the validity of everything from climate change to the size of inauguration crowds, the authors argue that social factors, not individual psychology, are what's essential to understanding the persistence of false belief and that we must know how those social forces work in order to fight misinformation effectively.

In Fluke, myth-shattering social scientist Brian Klaas takes a deep-dive into the phenomenon of random chance and the chaos it can sow, taking aim at most people’s neat and tidy version of reality. The book’s argument is that we willfully ignore a bewildering truth: but for a few small changes, our lives—and our societies—could be radically different.

Las leyes que se presentan en este aaudio libro, son una suma valiosísima del conocimiento práctico y científico que el ser humano utiliza para dominar a los demás mediante la persuasión, en todos los aspectos de la vida: el productor del programa favorito, el vendedor de autos, el candidato a la presidencia, la pequeña niña llorona, el maestro de primaria, e inclusive nuestra propia madre, usan algunas de estas leyes sin saberlo.

Cultural and cross-cultural psychology and research continue to make strong contributions to mainstream psychology. Researchers and theoreticians from all parts of the globe increasingly contribute to this endeavor, enabling cultural and cross-cultural psychology and research to be one of the most exciting areas of study in psychology. This book describes the continued evolution and advancement of the main research domains of cultural and cross-cultural psychology.

We live in troubled times: climate crisis, war and authoritarian ‘populism’ are just some of the challenges we are currently facing. Never has there been such a need for a new approach to politics – nor such an opportunity for one.

Un classico della psicologia sociale della persuasione! Oltre 5 milioni di copie vendute nel mondo! In questo nuovo volume, ampliato e aggiornato, Robert B. Cialdini, professore di psicologia sociale della persuasione, offre una guida per aiutarci a capire quando veniamo manipolati per accettare ciò che ci viene offerto. L'autore ha fatto ricerche approfondite, penetrando da "studente" anche nei settori della vendita e della pubblicità, dove le tecniche di persuasione sono utilizzate al massimo delle loro possibilità, e ha stilato un elenco dei principali fattori che aiutano le persone a persuaderci a dire sì alle loro offerte.

At a time when tensions over race, religion, age, gender identity, rights, economic status, and more have fractured our lives and relationships, curiosity is the key to fostering connection, growth, and healing. Seek shows us how to unlock deep curiosity, strengthen this fundamental human skill and build the courage be transformed by the people, places, and experiences we encounter.

The Machiavellian view of power as a coercive force is one of the deepest currents in our culture, yet new psychological research reveals this vision to be dead wrong. Influence is gained instead through social intelligence and empathy - but ironically the seductions of power make us lose the very qualities that made us powerful in the first place. By drawing on fascinating case studies that debunk longstanding myths, Dacher Keltner illuminates this power paradox.