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When Neil Armstrong and Buzz Aldrin stepped onto the lunar surface in July of 1969, they wore spacesuits made by Playtex: 21 layers of fabric, each with a distinct yet interrelated function, custom-sewn for them by seamstresses whose usual work was fashioning bras and girdles. This book is the story of that spacesuit. It is a story of the triumph over the military-industrial complex by the International Latex Corporation, best known by its consumer brand of "Playtex" - a victory of elegant softness over engineered hardness, of adaptation over cybernetics.

Sugar substitutes have been a part of American life since saccharin was introduced at the 1893 World's Fair. In Empty Pleasures, the first history of artificial sweeteners in America, Carolyn de la Pena blends popular culture with business and women's history, examining the invention, production, marketing, regulation, and consumption of sugar substitutes such as saccharin, Sucaryl, NutraSweet, and Splenda.

Highlighting the careers of well-known inventors, this exploration of failure amid greatness reveals the lesser-known and most fascinating facts about their careers, their wackier hobbies, and their big flops alongside great successes. Thomas Edison, for example, not only revolutionized the world with the light bulb but also designed a concrete piano, a nonoperational helicopter made from box kites and piano wire, and a machine to speak to the dead.

The story of human civilization can be read most deeply in the materials we have found or created, used or abused. They have dictated how we build, eat, communicate, wage war, create art, travel, and worship. Some, such as stone, iron, and bronze, lend their names to the ages. Others, such as gold, silver, and diamond, contributed to the rise and fall of great empires.

While digital life races ahead, the rest of our life, from law to business, struggles to keep up. Business strategists, lawyers, judges, regulators, and consumers have all been left behind, scratching their heads, frantically trying to figure out what they can and can't do. Some want to bring innovation to a standstill (or at least to slow it down) through lawsuits and regulation so they can catch their breath. Larry Downes provides an invaluable guide for these confusing times, exploring nine critical areas in which technology is dramatically rewriting the rules of business and life.

Oil has made fortunes, caused wars, and shaped nations. Accordingly, no one questions the idea that the quest for oil is a quest for power. The question we should ask, Finding Oil suggests, is what kind of power prospectors have wanted. This book revises oil's early history by exploring the incredibly varied stories of the men who pitted themselves against nature to unleash the power of oil.

Between 1817 and 1898, New York City evolved from a vital Atlantic port of trade to the center of American commerce and culture. Although this important urban transformation is well documented, the critical role of select Union soldiers turned New York engineers has, until now, remained largely unexplored.

Rockets and Revolution offers a multifaceted study of the race toward space in the first half of the twentieth century, examining how the Russian, European, and American pioneers competed against one another in the early years to acquire the fundamentals of rocket science, engineer simple rockets, and ultimately prepare the path for human spaceflight.

In 1954, the US Air Force launched an ambitious program known as WS-117L to develop the world's first reconnaissance satellite. The goal was to take photographic images from space and relay them back to Earth via radio. Because of technical issues and bureaucratic resistance, however, WS-117L was seriously behind schedule by the time Sputnik orbited Earth in 1957 and was eventually cancelled. Eyeing the Red Storm examines the birth of space-based reconnaissance from the perspective of WS-117L.

Infinity Beckoned illuminates a critical period of space history when humans dared an expansive leap into the inner solar system. Jay Gallentine conveys the trials and triumphs of the people on the ground who conceived and engineered the missions that put robotic spacecraft on the heavenly bodies nearest our own.

According to Winston Churchill, Alan Turing made the single biggest contribution to the Allied victory over Nazi Germany with his code-breaking machine. The world is also indebted to Turing's genius for the modern computer. It was clear that Turing had a remarkable mind from an early age. He taught himself to read in just three weeks. At his first school, the headmistress said, "I have had clever and hardworking boys, but Alan has genius."

Are you fascinated with the Titanic? Have you wondered what it must have been like to work in those hot boiler rooms, or as a maid to a first class passenger? What about what it would have been like to actually be a first class passenger?

Fresh from successful flights before royalty in Europe, and soon after thrilling hundreds of thousands of people by flying around the Statue of Liberty, in the fall of 1909 Wilbur and Orville Wright decided the time was right to begin manufacturing their airplanes for sale. Backed by Wall Street tycoons, including August Belmont, Cornelius Vanderbilt III, and Andrew Freedman, the brothers formed the Wright Company.

If you've replaced a computer lately - or a cell phone, a camera, a television - chances are, the old one still worked. And chances are even greater that the latest model won't last as long as the one it replaced. Welcome to the world of planned obsolescence - a business model, a way of life, and a uniquely American invention that this eye-opening book explores from its beginnings to its perilous implications for the very near future.

Lo que más ha envidiado el hombre es la capacidad de vuelo de determinados animales, especialmente las aves. Leonardo Da Vinci: prototipos de máquinas voladoras. Hoy en día: el avión, medio de transporte moderno y rápido. Las alas: elementos esenciales en el vuelo.

Primeros inicios del hombre para volar. Globos aerostáticos. Historia. Dirigibles. Aviones: Leonardo Da Vinci. Primer vuelo de un avión con motor. Aviones monocasco. Primera Guerra Mundial: el Douglas DC3. Segunda Guerra Mundial: motor a reacción. El Concorde. Aviones sin motor. Helicópteros.

At first glance, it looks like just another auditorium in just another government building. But among the talented men (and later women) who worked in mission control, the room located on the third floor of Building 30—at what is now Johnson Space Center—would become known by many as "the Cathedral." These members of the space program were the brightest of their generations, making split-second decisions that determined the success or failure of a mission.

Open provides valuable lessons in leadership in times of crisis, management decision-making under the pressure of extraordinary growth, and the power of a unique, pervasive culture. Open tells the incredible story of Compaq’s meteoric rise from humble beginnings to become the PC industry leader in just over a decade. Along the way, Compaq helped change the face of computing while establishing the foundation for today’s world of tablets and smart phones.

To live in 19th-century Britain was to experience an astonishing series of changes, of a kind for which there was simply no precedent. There were revolutions in transport, communication and work; cities grew vast; and scientific ideas made the intellectual landscape unrecognisable. This was an exhilarating time but also a horrifying one. In his new book, David Cannadine has created a bold, fascinating new interpretation of the British 19th century in all its energy and dynamism, darkness and vice.

At a time when the five most valuable companies on the planet are high-tech firms and nearly half of Americans say they cannot live without their cell phones, Troublemakers reveals the untold story of how we got here. This is the gripping tale of seven exceptional men and women, pioneers of Silicon Valley in the 1970s and early 1980s. Together they worked across generations, industries, and companies to bring technology from Pentagon offices and university laboratories to the rest of us. In doing so they changed the world.