検索キーワード： 著者 "Robert" すべてのカテゴリー

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.

Published as a 'shilling shocker', Robert Louis Stevenson's dark psychological fantasy gave birth to the idea of the split personality. The story of respectable Dr Jekyll's strange association with 'damnable young man' Edward Hyde, the hunt through fog-bound London for a killer, and the final revelation of Hyde's true identity is a chilling exploration of humanity's basest capacity for evil. The other stories in this volume also testify to Stevenson's inventiveness within the Gothic genre.

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

A classic adventure novel about the fate of pirates searching for hidden treasure. Most of today's popular notions and myths about pirates come from this immensely popular book, including perhaps the archetypal figure of a ship's cook with a wooden leg. This book is simply a classic that one must know, essential for fans of adventure, pirates, and buried chests.

Warum bleiben die Reichen reich und die Armen arm? Weil die Reichen ihren Kindern beibringen, wie sie mit Geld umgehen müssen, und die anderen nicht! Die meisten Angestellten verbringen im Laufe ihrer Ausbildung lieber Jahr um Jahr in Schule und Universität, wo sie nichts über Geld lernen, statt selbst erfolgreich zu werden. Robert T. Kiyosaki hatte in seiner Jugend einen "Rich Dad" und einen "Poor Dad". Nachdem er die Ratschläge des Ersteren beherzigt hatte, konnte er sich mit 47 Jahren zur Ruhe setzen. Er hatte gelernt, Geld für sich arbeiten zu lassen, statt andersherum.

Although middle-income families don't earn much more than they did several decades ago, they are buying bigger cars, houses, and appliances. To pay for them, they spend more than they earn and carry record levels of debt. In a book that explores the very meaning of happiness and prosperity in America today, Robert Frank explains how increased concentrations of income and wealth at the top of the economic pyramid have set off "expenditure cascades" that raise the cost of achieving many basic goals for the middle class.

Dall'autore di Padre ricco, Padre povero, il libro di finanza personale più letto di tutti i tempi! Robert T. Kiyosaki, imprenditore e investitore, offre uno sguardo approfondito su cosa significa essere un imprenditore e un lavoratore autonomo. Se anche voi avete un lavoro regolare, come la maggior parte delle persone che vi circondano, vi lamentate almeno una volta al giorno di quanto siate stanchi di tutto: di dover lavorare ogni giorno, di dipendere dal vostro stipendio, di non avere la libertà di scegliere i vostri orari o i giorni di vacanza, di essere stanchi dei vostri colleghi o della routine lavorativa in generale.

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.

From a case of hysterical paralysis to a pregnancy puncturing a lung, twenty-five of the most thrilling medical mysteries known to man (and doctor)."Vital Signs," a popular column featured in Discover Magazine, has long been a favorite of readers, showcasing, each month, fascinating new tales of strange illnesses and diseases that baffle doctors and elude diagnosis. Each tale is true and borders on the unbelievable. It's no wonder that throughout the years the column has become an unofficial textbook for medical students, interns, doctors, and anyone interested in human illness and staying healthy.

Are you looking to embark on a journey through the paths of spiritual awakening and awareness inherent deep within your spirit? Do you want to go beyond mere earthly awareness and reach a deeper spiritual knowledge of your being? I have got just what you need. In this book, I will help you, step by step, to feel and control the very powerful energy inherent in your body. When you activate it, you will finally feel the balance of your energy and awaken your third eye!

Un classico della psicologia sociale della persuasione! Oltre 5 milioni di copie vendute nel mondo! In questo nuovo volume, ampliato e aggiornato, Robert B. Cialdini, professore di psicologia sociale della persuasione, offre una guida per aiutarci a capire quando veniamo manipolati per accettare ciò che ci viene offerto. L'autore ha fatto ricerche approfondite, penetrando da "studente" anche nei settori della vendita e della pubblicità, dove le tecniche di persuasione sono utilizzate al massimo delle loro possibilità, e ha stilato un elenco dei principali fattori che aiutano le persone a persuaderci a dire sì alle loro offerte.

Even from the perspective of time, it is nearly impossible to grasp the full contribution made to music by Wolfgang Amadeus Mozart in his brief and glorious life. He composed his first symphony at the age of 8 and reached full artistic maturity by the time he was only 20. And when he died at the age of 35, he left a legacy of more than 600 works of brilliance - symphonies, chamber music, operas, and more - most composed during an incredibly productive 20-year period.

Ludwig van Beethoven is justifiably acclaimed as one of the most revered composers in the history of Western music-a genius once characterized as a "Titan, wrestling with the gods." There is no better way for you to understand the full impact of that description than to not only listen to all nine of his magnificent symphonies, but to do so with a full understanding of what this great composer was saying and the circumstances that drove him up to and beyond what had once been considered the limits of musical expression.

The sylvan witch, Zelata, sends Conan forth on a quest that will take him back along all the long, weary trails he once trod on his way to the kingship of the greatest of the Hyborian nations. Along the way he'll battle traitorous noblemen, crafty bandits, scheming merchants, bloodthirsty pirates, mysterious assassins from the East, eldritch vampires from the tomb, and powerful Stygian wizard-priests - and in the end he'll face an enemy called up from the land's nightmare-haunted past, an evil, ancient wizard.

In these 24 lectures filled with musical excerpts, enjoy a rich and multifaceted exploration of the trailblazing works and outsized life of this historically pivotal composer. The sheer outlandishness of Wagner's life makes for an endlessly intriguing story, from his desperate escapades outrunning creditors to his obsessive personal relationships to his utopian artistic schemes.

At 28,251 feet, the world's second-tallest mountain, K2 thrusts skyward out of the Karakoram Range of northern Pakistan. Climbers regard it as the ultimate achievement in mountaineering, with good reason. Four times as deadly as Everest, K2 has claimed the lives of seventy-seven climbers since 1954. In August 2008 eleven climbers died in a single thirty-six-hour period on K2–the worst single-event tragedy in the mountain's history and the second-worst in the long chronicle of mountaineering in the Himalaya and Karakoram ranges.

More than many other composers, Gustav Mahler's works are highly personal expressions of his inner world, a world of overwhelming alienation and loneliness. You'll learn, through both lectures and musical excerpts, how his symphonies are vast repositories of his intellectual, emotional, and spiritual expression that made him the first exponent of Expressionism, the early 20th-century art movement that celebrates inner reality as the only reality - but explored by Mahler using the musical language of the century just ended.

There's been huge cultural change in the last few decades. Same-sex marriage would have been unthinkable 20 or 30 years ago. Now it's almost universally accepted in the Western world. Now suddenly the issue of transgender is the next big social, cultural issue that has dominated the headlines. Vaughan Roberts surveys the Christian worldview and seeks to apply these principles to the many complex questions surrounding gender identity.

Only a few years ago, Alex Honnold was little known beyond a small circle of hardcore climbers. Today, at the age of 30, he is probably the most famous adventure athlete in the world. In that short time, he has proven his expertise in many styles of climbing and has shattered speed records, pioneered routes, and won awards within each discipline. More spectacularly still, he has pushed the most extreme and dangerous form of climbing far beyond the limits of what anyone thought was possible.

In 1933, Albert Einstein fled Nazi Germany for the leafy streets of Princeton, NJ. He would have been welcome anywhere, but Einstein joined the Institute for Advanced Study. Abraham Flexner, the institute's founder, wasn't a physicist or mathematician. The team of thinkers that Flexner assembled produced some of the greatest scientific advances of the 20th century. The man had a knack for leading genius. Einstein's Boss filters Flexner's practices through the lens of modern business, where industries from computing to engineering to biotechnology compete for top talent and cutting-edge innovations.