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Most people’s notion about how long they’re going to live is an oppressive thought. They feel confined by a certain number of years, an age expectation based on family history and averages. But what if you could extend your lifetime? How would adding extra years impact the way you live now? Dan Sullivan's goal of living to 156 may sound outrageous at the outset. But you’ll soon find that the imagination can have a huge impact on your behavior, and a simple mindset shift can literally change every thought you think.

In February 2009, Dan Maccarone, a digital product design executive who works with some of the world’s top brands, walked through the doors of what would be his new bar, Destination, in Manhattan’s East Village. The overwhelming stale-beer smell, ruined floor, and “Happy New Year 2008” banners that hung from the walls were the least of his worries. He had just six weeks and a budget of $150,000 to turn the place into the neighborhood’s new favorite hang-out - and start turning a profit.     

This is the first of a series of essays to explore the age-old art of BS. What is BS? How can one master the art of BS? When, where, and how is BS appropriate? A tongue-in-cheek cultural and literary analysis of the history and nature of BS as an art form. Author and narrator Dan Sullivan tackles the subject in his customarily zany way, mixing anecdote, history, science, and of course, biology.

Dogs thrive when they can make sense of the rules and the relationships around them. Likewise, technology is an amazing companion when you give it a role to play, but it will drive you crazy and make a mess if you think it's in charge. You own technology—not the other way around. And only the technologies that are useful to you should be a part of your life. Adopt the eight ownership mindsets in this book to ensure a positive relationship with both dogs and technology.

The people who are most innovative feel free to make anything up, understand that nobody’s in charge, and aren’t concerned about unfairness or inequality. As some people grow fearful and frantic in today's complex world, Dan Sullivan has identified three fundamental mindsets that let you happily ignore and avoid all of this self-created fear and worry.

Most people’s thinking ability is limited. But there’s a dimension of thinking called Thinking About Your Thinking where you step back and observe your own mind. It’s a subtle mental shift that creates a massive change in perception and possibilities — a shift that Dan Sullivan discovered early in life, which went on to become the basis for every concept and tool in The Strategic Coach® Program.

It happens to the best of us. You find yourself reacting emotionally to a situation or problem, and suddenly, you’re stuck. You don’t know how to move forward. You feel paralyzed and unable to think clearly, make decisions, or take action. You’re bothered. Find out why certain problems bother you while others don’t, what causes you to feel stuck, and the one question to ask yourself to immediately get unstuck and moving forward.

The Trust Formula will guide you through the research, stories, and specific strategies to move your leads, customers, and audience into action. Creating greater influence, impact, sales, and persuasion requires building trust. Dr. Dan Sullivan will show you the simple strategies to influence the "decision-making" brain every time. Learn the effortless approach to building trust and using authentic integrity to influence today's market. Building genuine trust in a short window of time will separate you from the pack.