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How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.

In the not-so-distant future, America has been subjugated by the fanatical followers of Dr. Theo Fell, who have instituted a fascist religious regime that stifles all dissent and monitors all expression. But all regimes have their breaking points, both personally and generally, and the Fellian States of America are no exception. The nameless narrator of this terrifying tale descends into paranoia and despair even as he rises rapidly through the academic ranks of the California Saints University system.

Nathaniel and Abby are struggling to navigate the challenging waters of their own relationship, when they get a surprising phone call from their partners in play, Dena and Jeff, who are in need of a helping hand...Seven years ago, blonde, beautiful lawyer Dena Jenkins was tired of her carefully controlled life. Desperate for something exhilarating to help her escape the pressures of her demanding job and her senator father, she joined a steamy, local BDSM club as a submissive. There she met brooding Dominant, Jeff.

While waiting in a bus station, Millicent Barnes has the strange feeling that her doppelganger is trying to take over her life.

Ben is the sole survivor of a crime that claims his mother and countless others. He’s just six years old, and already he must find a new place for himself in the world. Lucy, the doctor who tends to Ben, is grappling with a personal upheaval of her own. She feels a profound connection to the little boy who has lived through the unthinkable. Will recovering his memory heal him or damage him further?

Clare, one of the oldest women in Rhode Island, believes that all the painful secrets of her long life have been laid to rest, until an unexpected encounter with a piece of her past forces her to realize the time has come to tell her story. Ben, a shy, precocious six-year-old being gently raised by a devoted mom, witnesses a terrible crime and is taken to the hospital, bewildered and alone. Lucy, an overworked resident physician in Providence, meets Ben when he's brought into the ER. But between all-night shifts and trying to pick up the pieces of her failing marriage, she doesn't know how to help.

Raven Wood spends her days at Florence's Uffizi gallery restoring Renaissance art. But an innocent walk home after an evening with friends changes her life forever. When she intervenes in the senseless beating of a homeless man, his attackers turn on her, dragging her into an alley. Raven is only semiconscious when their assault is interrupted by a cacophony of growls followed by her attackers' screams.

Professor Gabriel Emerson has left his position at the University of Toronto to embark on a new life with his beloved Julianne. Together, he's confident that they can face any challenge. And he's eager to become a father. But Julianne's graduate program threatens Gabriel's plans, as the pressures of being a student become all-consuming. When she is given the honor of presenting an academic lecture at Oxford, Gabriel is forced to confront Julianne about the subject of her presentation - research that conflicts with his own.

Far too many investors fail to get the results they want, because they make some pretty common mistakes. The problem is, the errors don't seem like mistakes—they seem like smart, intuitive, and/or widely recognized investing "wisdom". But much of what's accepted as investing "wisdom" is, instead, bunk.

Professor Gabriel Emerson has embarked on a passionate, yet clandestine affair with his former student Julia Mitchell. Sequestered on a romantic holiday in Italy, he tutors her in the sensual delights of the body and the raptures of sex. But when they return, their happiness is threatened by conspiring students, academic politics, and a jealous ex-lover. When Gabriel is confronted by the university administration, will he succumb to Dante’s fate? Or will he fight to keep Julia, his Beatrice, forever?

Enigmatic and sexy, Professor Gabriel Emerson is a well-respected Dante specialist by day, but by night he devotes himself to an uninhibited life of pleasure. He uses his notorious good looks and sophisticated charm to gratify his every whim, but is secretly tortured by his dark past and consumed by the profound belief that he is beyond all hope of redemption. When the sweet and innocent Julia Mitchell enrolls as his graduate student, his attraction and mysterious connection to her not only jeopardizes his career, but sends him on a journey in which his past and his present collide.

John Lithgow has compiled an outstanding collection of memorable poems and has gathered his famous friends to read them. The wide variety of carefully selected poetry in this audiobook provides the perfect introduction to reel in those who are new to poetry, and for poetry lovers to experience beloved verses in a fresh, vivid way. Lithgow offers insightful and sometimes poignant commentary to accompany each poem. His essential criterion is that "each poem's light shines more brightly when read aloud".

Explore diverse new universes of possibility through a variety of creative and fresh new ideas - all in one anthology. From dragons to mythical death dealers, from murder on the moon to deep space mystery, these stories bring you the hot new talent in science fiction, fantasy, and horror.

Endymion is the largest work by John Keats and was composed between April and November 1817. It was published in April 1818, and the critical reception was almost universally hostile. The plot is built around the ancient Greek legend of Endymion, the young shepherd whose beauty was such that the goddess of the Moon entreated Zeus to cast him into a permanent sleep so that she could gaze on him without interruption. Keats expands this story into an epistle on beauty and love, and weaves into it elements from several other Greek legends.

James Conaway's remarkable bestseller delves into the heart of California's lush and verdant Napa Valley, also known as America's Eden. Long the source of succulent grapes and singular wines, this region is also the setting for the remarkable true saga of the personalities behind the winemaking empires. This is the story of Gallos and Mondavis, of fortunes made and lost, of dynasties and destinies.

Imagine the possibilities of living without fear. In his new audiobook, War on Fear, author, speaker and presidential impersonator, John Morgan, shares his personal struggles with fear to give you practical advice and guidance for victory over your fears.

"Why does A. J. Liebling remain a vibrant role model for writers while the superb, prolific St. Clair McKelway has been sorely forgotten?" James Wolcott asked this question in a recent review of The Complete New Yorker on DVD. Anyone who has read a single paragraph of McKelway's work would struggle to provide an answer. His articles for The New Yorker were defined by their clean language and incomporable wit, by his love of New York's rough edges and his affection for the working man (whether that work was come by honestly or not).

Lauren, who changes the man in her bed even more often than she changes course, is dating Victor but sleeping with Sean. Sean - cool, ambivalent and deeply cynical - might be in love with Lauren, but he’s not going to let that stop him from bedding Paul. Paul, as shrewd as he is passionate, is Lauren’s ex-lover and the final point in this curious triangle. From the author of American Psycho, Bret Easton Ellis' The Rules of Attraction is a breathtaking tale of sex, expectation, desire and frustration.

The best of the year's science fiction and fantasy stories as selected by the multiple award-winning editor Jonathan Strahan. Distant worlds, time travel, epic adventure, unseen wonders, and much more! The best, most original and brightest science fiction and fantasy stories from around the globe from the past 12 months are brought together in one collection by multiple award winning editor Jonathan Strahan.

In the aftermath of the mysterious death of their lead singer, the young members of a now-legendary British acid folk band hole up at Wylding Hall, an ancient English country house with its own dark secrets. There they record Wylding Hall, the album that makes their reputation but at a terrifying cost when Julian Blake, their new lead singer, disappears within the mansion and is never seen again.