検索キーワード： ナレーター "Mike Lenz" すべてのカテゴリー

Whether you're mired in loss aversion, suffer from anchoring bias, or you're sorting your portfolio into various mental accounts, investor biases will prevent you from maximizing your wealth. But you can learn to challenge your own biases and prevent costly investment errors! In Behavioral Finance and Your Portfolio, veteran investor and advisor Michael M. Pompian delivers a thorough grounding in the most important investor biases you're likely to encounter when making crucial investment decisions.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.

Competition is responsible for much of the prosperity around us. Competitive markets deliver lower prices, better quality, abundance of choice, and increased innovation. But while competition benefits the consumers, it can prove challenging to producers and sellers, who need to constantly improve to stay in business. As a result, sellers may sometimes look for ways to dampen the competitive process.

In the past two decades, our understanding of the navigational and physiological feats that enable birds to cross immense oceans, fly above the highest mountains, or remain in unbroken flight for months at a stretch has exploded. What we've learned of these key migrations is nothing short of extraordinary. This breathtaking work of nature writing also introduces listeners to those scientists, researchers, and bird lovers trying to preserve global migratory patterns in the face of climate change and other environmental challenges.

With contributions by Paula Morgan-Johnson, Paula Sacks, Caroline R. Baltzer, James Hickey, Andrea Cole, Jan Bloom, and Deirdre Fay, Attachment Disturbances in Adults is a landmark resource for (1) understanding attachment, its development, and the most clinically relevant findings from attachment research, and (2) using this understanding to inform systematic, comprehensive, and clinically effective and efficient treatment of attachment disturbances in adults.

The Horrors of Fox Hollow Farm provides detailed insights from the original criminal investigation as well as the perspectives of the man who survived Herb's attempt on his life. This chilling book also features actual supernatural evidence - from EVPs and psychic confirmations to first-hand accounts of the disembodied hands and voices that regularly manifest on the estate.

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

Starting a Business All-in-One for Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. This guide will help with every part of starting your own business-from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide.

The importance of achieving focus goes well beyond your own productivity. Deep focus allows you to lead others successfully, find clarity amid uncertainty, and heighten your sense of professional fulfillment. Yet the forces that challenge sustained focus range from dinging phones to office politics to life's everyday worries. This book explains how to strengthen your ability to focus, manage your team's attention, and break the cycle of distraction.

In the late 1950s, Random House editor Jason Epstein would talk jazz with Ralph Ellison or chat with Andy Warhol while pouring drinks. By the 1970s, editors were poring over profit-and-loss statements. The electronics company RCA bought Random House in 1965, and then other large corporations purchased other formerly independent publishers. As multinational conglomerates consolidated the industry, the business of literature—and literature itself—transformed. Dan Sinykin explores how changes in the publishing industry have affected fiction, literary form, and what it means to be an author.

Managers desperately want a crisp how-to book that will show them—in one single title—the way to master the most important skills necessary to run an organization. The Manager's Handbook organizes the five essential skills of effective implementation into one easy-to-use book. In the book, you'll learn how to get better at running any kind of organization by breaking down each essential skill into bite-sized sub-skills you can easily and quickly learn.

Since its initial publication, The Business of Venture Capital has been hailed as the definitive, most comprehensive book on the subject. Now in its third edition, this market-leading guide explains the multiple facets of the business of venture capital, from raising venture funds, to structuring investments, to generating consistent returns, to evaluating exit strategies.

In Zero Trust and Third-Party Risk, veteran cybersecurity leader Gregory Rasner delivers an accessible and authoritative walkthrough of the fundamentals and finer points of the zero trust philosophy and its application to the mitigation of third-party cyber risk. In this book, you'll explore how to build a zero trust program and nurture it to maturity. You will also learn how and why zero trust is so effective in reducing third-party cybersecurity risk.

Norman Vincent Peale's self-help phenomenon The Power of Positive Thinking continues to transform countless lives. The volumes collected here serve to expand and deepen Dr. Peale's life-changing philosophy of positivity.

In Here We Go Again, you will be challenged to realize that much of what you have been conditioned to believe, might be at odds with Scripture.

Covid alerted the nation to the reality that K-12 schools were infested with ideologues bent on indoctrinating children. Then, three years after the beginning of the pandemic, the response to Hamas's genocidal assault on Israel made Americans aware that the same tumor had wholly sickened our country's colleges and universities. Now, conservatives—and increasingly, moderates and old-school liberals—want to know exactly how the radical left captured higher education.

As the pace of technological change accelerates, the demand for new skills is increasing. And as technologies like AI take on new tasks and jobs, smart organizations aren't waiting for their new workforces to appear. They are investing in reskilling the workers. They're adopting a skills-based approach to hiring and developing talent. And they're leveraging digital learning tech to upskill their employees dynamically and efficiently. What new approaches should your organization be taking to build the workforce you need—now and tomorrow?

As both a religiously observant person and a veteran of forty years in elective office, Senator Joe Lieberman is uniquely prepared to answer this question. In fact, he is the first person with political experience to pose and answer such a question in response to the current crisis of political division and governmental dysfunction in America. Lieberman breaks down the causes of our political problems—including partisanship, incivility, and refusal to compromise—and then describes what the monotheistic faith that Christians, Jews, and Muslims share calls on us to do to overcome those problems.

\Manhattan Phoenix explores the emergence of modern New York after it emerged from the devastating the fire of 1835 - a catastrophe that revealed how truly unprepared and haphazardly organized it was - to become a world-class city merely a quarter of a century later.