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So you have a brilliant idea for a digital product. Now what? This concise, easy-to-listen-to manual will walk you through the steps of creating great apps and other products. With an unwavering focus on user experience and a commitment to ongoing iteration, the authors break down all the elements and exercises that go into creating products people won’t just buy, but will love to use. 

The tech boom of our time is changing San Francisco at warp speed. Famously home to artists and activists, and known as the birthplace of the Beats, the Black Panthers, and the LGBTQ movement, the Bay Area has been transformed by Silicon Valley. But the richer the region gets, the more unequal and less diverse it becomes, and the cracks in the city's facade begin to show. Inspired by Studs Terkel's classic works of oral history, writer Cary McClelland has spent years interviewing people at the epicenter of the Bay Area's rapid change: tech innovators, venture capitalists, coders, homeless advocates, pawn brokers, prosecutors, public defenders....

The inside account of an iconic team in baseball history: the 1969 New York Mets - a consistently last-place team that turned it all around in just one season - told by ’69 Mets outfielder Art Shamsky, Hall of Fame pitcher Tom Seaver, and other teammates as they reminisce about what happened then and where they are today.

Darius vaporized the Cygnian home world to end the war before it began. It didn’t work. Little does he know, he's been played for a sucker from the start. Terrible as the Cygnians are, there is a more ruthless enemy manipulating the Union to tear itself apart in a bloody war between the Revenants and the Cygnians. Darius is surging up the ranks in the Revenant fleet, winning victory after victory, but they're all hollow with his daughter, Cassandra, frozen in cryo and no way to safely wake her.   

It all started when Jeff Guinn was assigned to write a piece full of little-known facts about Christmas for his paper, The Fort Worth Star-Telegram. A few months later, he received a call from a gentleman who told him that he showed the story to an important friend who didn’t think much of it. And who might that be? asked Jeff. The next thing he knew, he was whisked off to the North Pole to meet with this “very important friend,” and the rest is, well, as they say, history.

On March 11, 2011, an earthquake large enough to knock the earth from its axis sent a massive tsunami speeding toward the Japanese coast and the aging and vulnerable Fukushima Daiichi nuclear power reactors. Over the following weeks, the world watched in horror as a natural disaster became a man-made catastrophe: fail-safes failed, cooling systems shut down, nuclear rods melted.

There is no more universal truth in life than death. No matter who you are, it is certain that one day you will die, but the mechanics and understanding of that experience will differ greatly in today's modern age. Dr. Haider Warraich is a young and brilliant new voice in the conversation about death and dying started by Dr. Sherwin Nuland and Atul Gawande. Dr. Warraich takes a broader look at how we die today, from the cellular level up to the very definition of death itself.

How did species wind up where they are today? Scientists have long conjectured that plants and animals dispersed throughout the world by drifting on large landmasses as they broke up, but in The Monkey’s Voyage, biologist Alan de Queiroz offers a radical new theory that displaces this passive view.

A healthy, money-smart and sustainable lifestyle begins at home! Drawn from the collective experience of green-conscious home buyers and homeowners, sustainability experts across North America and thousands of top real estate professionals. Start planting the seeds today for a more sustainable future tomorrow with Green Your Home, a proven, practical guide on how to lay the groundwork for your green adventure, determine your green priorities, and recharge your air quality and interior living space.

How much of our fate is tied to the status of our parents and grandparents? How much does this influence our children? More than we wish to believe. While it has been argued that rigid class structures have eroded in favor of greater social equality, The Son Also Rises proves that movement on the social ladder has changed little over eight centuries.

Even though he seemed to have achieved it all, including landing his dream job at a Fortune 500 company, throughout his twenties Paul Sohn struggled with feelings of inadequacy, emptiness, and disillusionment. Something was very wrong. Finally at 28, after much contemplation and a life-changing encounter with his mentor, Paul traded in his high-paying job and sought a more meaningful life.

Learning Outside the Lines is written by two such "academic failures" - that is, two academic failures who graduated from Brown University at the top of their class. Jonathan Mooney and David Cole teach you how to take control of your education and find true success - and they offer all the reasons why you should persevere. Witty, bold, and disarmingly honest, Learning Outside the Lines takes you on a journey toward personal empowerment and profound educational change, proving once again that rules sometimes need to be broken.

ASMR, or autonomous sensory meridian response (a deeply relaxing sensation with delightful head tingles) feels so good that some refer to it as a “brain-gasm.” ASMR videos on YouTube have millions of subscribers and billions of views. ASMR is truly everywhere - from ad campaigns to celebrities to millions of regular people looking for a moment of “ahhhh.” With Brain Tingles, it’s now possible to stimulate - and even share - those feel-good tingles every day, and in real life! Craig Richard, PhD, explains what ASMR is, why it happens, and how to trigger it at home.

It may be taboo to say, but some groups in America do better than others. Mormons have recently risen to astonishing business success. Cubans in Miami climbed from poverty to prosperity in a generation. Nigerians earn doctorates at stunningly high rates. Indian and Chinese Americans have much higher incomes than other Americans; Jews may have the highest of all. Why do some groups rise? Drawing on groundbreaking original research and startling statistics, The Triple Package uncovers the secret to their success.

Weaving together cutting-edge social science with riveting stories that take us from the front lines of the Volkswagen scandal to backstage at the Oscars, and from deep beneath the Gulf of Mexico to the top of Mount Everest, Chris Clearfield and András Tilcsik explain how the increasing complexity of our systems creates conditions ripe for failure and why our brains and teams can't keep up. They highlight the paradox of progress: Though modern systems have given us new capabilities, they've become vulnerable to surprising meltdowns - and even to corruption and misconduct.

In this updated edition of Rescue Your Money, New York Times best-selling author and investment guru Ric Edelman offers no-nonsense, practical advice for how to keep your investments safe in any economic climate. Everyone knows that the ideal investment strategy is to buy low and sell high. But how do you know what stocks will pay off? And how do you know when it's the right time to sell? No matter what you hear, there's no such thing as a sure bet.

For the first time in his long career as a master crime-fighter, The Shadow thrusts aside his veil of mystery. Not under one of his many aliases, but in his true identity, The Shadow reveals himself. In this battle against the underworld, the unfathomable past of the man known as The Shadow is finally exposed.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

People Skills is a communication-skills handbook that can help you eliminate these and other communication problems. Author Robert Bolton describes the twelve most common communication barriers, showing how these "roadblocks" damage relationships by increasing defensiveness, aggressiveness, or dependency. He explains how to acquire the ability to listen, assert yourself, resolve conflicts, and work out problems with others. These are skills that will help you communicate calmly, even in stressful emotionally charged situations.

Having magical powers makes you less than human, a resource to be exploited. Half-unicorn Gary Cobalt is sick of slavery, captivity, and his horn being ground down to power faster-than-light travel. When he's finally free, all he wants is to run away in his ancestors' stone ship. Instead, Captain Jenny Perata steals the ship out from under him so she can make an urgent delivery. But Jenny held him captive for a decade, and then Gary murdered her best friend...who was also the wife of her copilot, Cowboy Jim. What could possibly go right?