Tired of trying to get your jewelry featured in your dream publication?

Well, then this is the episode for you!

Today’s episode features Gloria Chou, a self-made PR expert who has gotten her clients into the top publications in the country - including the New York Times and Retail Touchpoints - with over 500 million organic views.

And now she’s going to tell you the secret to getting YOUR pitches accepted.

In this episode, you’ll learn:

• [00:00] Get access to my 10-episode secret podcast!
• [02:33] Pitch your dream publication without spending $5-10k on a PR expert
• [04:24] Breaking into the New York Times as a nobody
• [06:27] Why journalists want your pitch over featuring the big brands
• [09:05] Finding which journalists to pitch & how/where to reach out to them
• [13:10] Gift Guides are not just for the Holidays - pitch all year-round
• [14:39] Crafting a pitch that gets a response - the CPR method
• [16:55] Pro Strategies: avoid Spam Filters & use Images and Hyperlinks correctly
• [18:05] Substack: journalists to follow who are asking for your pitch
• [19:54] Common pitching mistakes to avoid
• [22:28] Affiliate links, paid advertising, and scams to avoid
• [25:55] What to do when your pitch isn’t getting a response
• [31:36] The CPR method masterclass

Here are the resources mentioned in the show:

Sales on Repeat Private Podcast

Follow Gloria on Instagram!

Get Gloria’s 10 proven Gift Guide methods

PR Secrets Masterclass

Train Your Customers to Buy Online: Home Study

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xo, Tracy Matthews

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Subscribe to this exclusive podcast to learn strategies to scale your jewelry sales, attract high-quality customers, and create repeat buyers on autopilot—all in just 10 hours a week.
flourishthriveacademy.com/secretpodcast/

This self-paced sales accelerator course will help you sell another $10k to $15k a month in online orders by showing you how to attract and double your repeat buyers and 10x your website visitors.
flourishthriveacademy.com/TYC/