Ready to transform your jewelry brand's Instagram presence? In this game-changing episode, Instagram growth expert Keisha Leilani reveals how she organically grew from 0 to 55,000 followers and shares the exact strategies working NOW on Instagram. Learn the three types of content every jewelry brand needs, discover Instagram's newest engagement-boosting features, and get actionable tips for turning followers into buyers - all without spending hours on the app.

🎯 Episode Highlights:

• [3:15] How Keisha built a 55K+ following with zero paid ads
• [12:01] The three-content framework that drives engagement and sales
• [19:53] Story hooks that make followers stop scrolling and buy
• [24:54] Instagram's latest features you need to start using today
• [31:56] Time-saving strategies to boost engagement without burnout

Here are the resources mentioned in the show:

Connect with Keisha on Instagram @keisha_leilani

FREE RESOURCE: Download "Sales on Repeat" - our new private podcast series designed to help jewelry brands attract high-quality buyers and build customer loyalty. Get it at flourishthriveacademy.com/secretpodcast

SPECIAL OFFER: Transform your website into a sales machine with our Train Your Customers to Buy Online program - now 50% off for Black Friday! Visit flourishthriveacademy.com/tyc

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3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Social:

Follow @Flourish_Thrive on Instagram

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Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage.

In this episode, you'll learn:

• [2:15] Why your Instagram following doesn't matter (and what editors really care about)

• [5:30] The exact formula for writing pitches that get opened and read

• [12:45] How to find editors' contact information for free

• [18:20] The right way to follow up without being annoying

• [25:40] Understanding affiliate links and modern PR opportunities

Resources Mentioned:

• Google News Alerts - google.com/alerts

• Help a Reporter Out (HARO) - helpareporter.com

• Mail Track for Gmail - mailtrack.io

• Follow #journorequest on X (Twitter) and LinkedIn

• Sub Stack Newsletter Writers:

- Trae Bodge - traebodge.substack.com

- Aly Walansky - alywalansky.substack.com

Sponsored By:

Transform occasional buyers into devoted collectors with our FREE Sales on Repeat private podcast series. Get instant access at flourishthriveacademy.com/secretpodcast

Transform your in-person jewelry sales into a thriving online business with our Train Your Customers to Buy Online Home Study program. Learn more at flourishthriveacademy.com/TYC

Connect with Gloria:

Website: gloriachoupr.com

Instagram: @gloriachoupr

Free PR Masterclass: gloriachoupr.com/masterclass

Connect with Tracy:

Instagram: @tracymatthewsny

Facebook: @FlourishThriveAcademy

TikTok: @flourish_thrive

Buy The Desired Brand Effect: desiredbrandeffect.com

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

1. Click here to review the show on Apple podcast or your favorite platform

2. Select “Ratings and Reviews” and “Write a Review”

3. Share your favorite insights and inspirations

I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition.

(Haven’t read it yet? Buy it here)

One common request I get is for a workbook that goes along with the book and makes it easier to implement all the life-changing advice.

So today I’m happy to announce the Desired Sharing Proposition Brand Guidelines.

Today’s podcast episode is all about what you need to know to create your Desired Brand Effect, fill out your Brand Guidelines, and start making those sales!

In this episode, you’ll learn:

• [01:04] 3-Year Bestselling Book Anniversary + Desired Brand Effect Guide

• [03:00] Why I wrote the Desired Brand Effect

• [04:08] Stand out and create raving fans with your Desired Sharing Proposition - Your USP on 🔥

• [07:57] Core Crossover Values - Communicate how your business’s core values align with your customers’

• [10:11] Accountability - Eliminate excuses and take responsibility for your business’s success

• [12:50] Your Brand Story - Making your customers the focus of your story

• [14:54] Emotional connection - what makes jewelry customers buy more

• [16:07] Visual Identity - how your band creates an experience for your customer

• [18:20] Brand Alignment - what separates the brands that work from the brands that don’t

• [24:52] Dive Deeper - ways to really get to know your customers and what they are looking for

• [28:51] Common branding mistakes to avoid

• [29:41] Quick wins you can implement today

Here are the resources mentioned in the show:

Buy My Bestselling Book: The Desired Brand Effect (3-Year Anniversary!)

Buy the Desired Sharing Proposition Brand Guidelines.

Subscribe to my ‘Sales on Repeat' Private Podcast

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

1. Click here to review the show on Apple podcast or your favorite platform

1. Select “Ratings and Reviews” and “Write a Review”