• Episode #502: How to Pitch Gift Guides - It's Not Too Late! with Gloria Chou
    2024/11/13

    Tired of trying to get your jewelry featured in your dream publication?

    Well, then this is the episode for you!

    Today’s episode features Gloria Chou, a self-made PR expert who has gotten her clients into the top publications in the country - including the New York Times and Retail Touchpoints - with over 500 million organic views.

    And now she’s going to tell you the secret to getting YOUR pitches accepted.

    In this episode, you’ll learn:

    • [00:00] Get access to my 10-episode secret podcast!
    • [02:33] Pitch your dream publication without spending $5-10k on a PR expert
    • [04:24] Breaking into the New York Times as a nobody
    • [06:27] Why journalists want your pitch over featuring the big brands
    • [09:05] Finding which journalists to pitch & how/where to reach out to them
    • [13:10] Gift Guides are not just for the Holidays - pitch all year-round
    • [14:39] Crafting a pitch that gets a response - the CPR method
    • [16:55] Pro Strategies: avoid Spam Filters & use Images and Hyperlinks correctly
    • [18:05] Substack: journalists to follow who are asking for your pitch
    • [19:54] Common pitching mistakes to avoid
    • [22:28] Affiliate links, paid advertising, and scams to avoid
    • [25:55] What to do when your pitch isn’t getting a response
    • [31:36] The CPR method masterclass


    Here are the resources mentioned in the show:

    Sales on Repeat Private Podcast

    Follow Gloria on Instagram!

    Get Gloria’s 10 proven Gift Guide methods

    PR Secrets Masterclass

    Train Your Customers to Buy Online: Home Study

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5-star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews


    Follow on Instagram:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram

    Follow Flourish & Thrive Facebook

    Subscribe to this exclusive podcast to learn strategies to scale your jewelry sales, attract high-quality customers, and create repeat buyers on autopilot—all in just 10 hours a week.
    flourishthriveacademy.com/secretpodcast/












    This self-paced sales accelerator course will help you sell another $10k to $15k a month in online orders by showing you how to attract and double your repeat buyers and 10x your website visitors.
    flourishthriveacademy.com/TYC/

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    34 分
  • Episode #500: Your Setback is Fuel For Your Comeback!
    2024/10/29

    500 Episodes!

    Wow - what a milestone! Whether you’ve been with me from the beginning or joined somewhere along the way - I want to thank you for joining me every week, putting in your earbuds, and going on this adventure together!

    To celebrate - this episode is all about reinventing ourselves.

    We all grow and go through changes in our lives - and often the most troubling times are the ones that push us through to the next level.

    This really hit home for me as I was listening to Amanda Francis, and she said a line I’ll never forget: “Your setback is your comeback.”

    In today’s episode - I’ll be exploring what that sentence means to me - and how you can use its wisdom to embrace the hard times in your life and become the person you are meant to be!

    Here’s what’s in this episode:

    • [0:00] I’m giving you the same process that has helped me make millions
    • [1:54] Your Setback is Your Comeback + 500 Episodes!!
    • [3:36] The secret I’ve been hiding for 5 years
    • [7:36] The future of Flourish & Thrive and what it means for you
    • [11:50] Join the JMC, get the beta price forever, and receive other exclusive bonuses and discounts
    • [12:58] 2 personal setbacks that led to who I am today
    • [16:23] What are your setbacks trying to tell you?
    • [21:08] Letting creativity bloom in your life
    • [23:18] Making a comeback plan
    • [26:14] Leveraging your setback lessons
    • [28:28] A friendly reminder: find a supportive community
    • [29:44] Embrace the journey and celebrate with me

    Here are the resources mentioned in the show:

    Connect with Tracy on Instagram!

    Buy Gloci - supports healthy gut and glowing skin

    Get the Holiday Sales Machine Marketing + Holiday Content Bundle

    5-Step Holiday Sales Masterclass

    Join our JMC Holiday Sales Challenges TODAY!

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Instagram:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram

    Follow Flourish & Thrive Facebook


    Follow us on Tik Tok:

    Follow @Flourish_Thrive Tik Tok

    Follow @TracyMatthewsNY on Tik Tok


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    33 分
  • Episode #499: Higher Self Habits with Alessia Citro
    2024/10/22

    “Am I willing to consider that I am the type of person who can be a wildly successful entrepreneur?”

    That question is the first step to building the bridge of belief that will take you from who you are now to the woman you want to be.

    In today’s episode, Alessia Citro breaks down the process of building Higher-Self Habits starting from building a belief bridge that you can succeed to actualizing that belief using her 5-step Framework for Building Higher-Self Habits.

    This episode’s rundown:

    • [00:00] Intro

    • [00:42] 5-Step Holiday Sales Masterclass

    • [02:03] Introducing Alicia

    • [04:05] Holiday Content Marketing Bundle

    • [04:59] From Big Tech Corporate Dropout to Self-Made Entrepreneur

    • [11:37] Finding Consistency by Developing Habits: Leaving the boom and bust cycle

    • [13:26] Giving birth to a book: the pregnancy of book writing

    • [15:46] Reaching your Higher Self: Creating a New Identity

    • [19:21] A 5-step framework for Building Higher-Self Habits

    • [22:45] Mitigating Negative Thought Patterns and Maximizing your Potential

    • [32:01] Being Open to Becoming More

    • [34:26] Self-Publishing Your Own book

    • [36:32] Finding balance in business: Creativity, Chaos, Order, and Integration

    • [43:02] Designing Habits that Work: A.C.T.S

    • [48:58] Make your own Audiobook

    • [49:45] Join the JMC Holiday Sales Challenges

    Here are the resources mentioned in the show:

    Follow Alessia on Instagram!

    Buy Alessia’s Book: Higher Self Habits

    Get the Holiday Sales Machine Marketing + Holiday Content Bundle

    5-Step Holiday Sales Masterclass

    Join our JMC Holiday Sales Challenges TODAY!

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your

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    51 分