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Check below for deals on my favorite software and tech! In this episode, I'm breaking down exactly what I spend money on in my business to grow! From people & labor, to software & tech expenses, marketing & advertising, and more, I cover what I spent money on in 2024 as an author and online business owner with over 7000 students. Watch my income stream breakdown for 2024: https://youtu.be/4M0eh4s8C18 RESOURCES MENTIONED (some are affiliate links - I may receive a small commission at no extra cost to you - in fact, some of these links offer special deals and discounts!): Wave for bookkeeping: https://www.waveapps.com/accounting (I now use Quickbooks for bookkeeping; save 75% here: https://refer.quickbooks.ca/s/kwnom) Mailerlite for email marketing: https://www.mailerlite.com/a/6m6hIJTYujG6 Squarespace for website hosting and domains: https://www.squarespace.com/ Thrivecart checkout and course platform - lifetime deal!: https://shelbyleighpoetry--checkout.thrivecart.com/thrivecart-standard-account/ Gusto payroll (get $100 from Gusto when you sign up using my link!): https://gusto.com/i/shelby56c736cd Honeybook (get 30% off your first year - great if you offer 1:1 services!): https://share.honeybook.com/shelby5874963 ManyChat for DM automation: https://manychat.pxf.io/eK3G1X Quaderno for sales tax: https://quaderno.io/?fpr=shelby35 Google Workspace for my business emails and storage: https://workspace.google.com/ During today's episode, I recommended that you listen to this, which will help you learn about my author journey: https://creators.spotify.com/pod/show/marketingbyshelby/episodes/How-Ive-Sold-Over-60-000-Books-My-Author-Journey-e2ojlkf I also mentioned this episode on how I prepare for author events and book signings: https://creators.spotify.com/pod/show/marketingbyshelby/episodes/How-I-Prepare-for-Author-Events--Book-Signings-e2q4nlj Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey! Get your hands on my latest marketing freebie: https://marketingbyshelby.com/freebie If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: https://www.marketingbyshelby.com/club ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. CONNECT WITH SHELBY: https://tiktok.com/@marketingbyshelby https://www.instagram.com/shelbyleighpoetry/ https://www.youtube.com/@marketingbyshelby https://marketingbyshelby.com/ Thanks so much for listening! Please subscribe for weekly marketing episodes and tips. Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.